Indie
Catherine Jeanne-D’Arc Flips the Script with Bold & Brash “Not Demure”
Catherine Jeanne-D’Arc releases her most recent single and music video, “Not Demure,” she hurtles headlong at the waifish, internalized aesthetic of the “Very Demure” TikTok trend. Instead of whispering, she roars with an extravagant rap/trap anthem celebrating an unapologetic woman who won’t shrink herself for anyone.
Born from Camp Potéra, an all-women and diversity-led writing camp, the track is a statement and a rebellion. Jeanne-D’Arc’s instinct was to run in the other direction when camp founder Georgette asked her to write a song inspired by the demure TikTok trend. And thank god she did.
With ornate visuals, the music video is as extravagant as the song itself. Jeanne-D’Arc demands the screen with an informal, high-octane presence that oozes swagger. The production goes all in on the song’s bravado, with big styling, dramatic cuts, and an almost cantata-like theatricality that won’t be surreptitiously watched.
In a world that frequently rewards women for keeping their mouths shut, “Not Demure” is a call to arms. It’s chaos, sound, and fury, saturated with style and the defiance we need.
Artist Spotlight
Girlhood finds summer warmth and quiet freedom on “Lemon Aid”
“Lemon Aid“ is a warm indie-pop ballad from Girlhood that finds comfort in the ordinary and weaves in a sense of release. This song is about surrendering to the moment, finding space to breathe, and letting a little lightness back in. This reflective core is surprising, given the warm summer-night feel of the track, hinting at a moment of emotional rebalancing.
Singer-songwriter Natalie Holmes has a tender personality and fronts the slow-burning “Lemon Aid.” The production supports that softness, keeping the song’s gentle mood and intimate direction front and center. Beneath the comfort is a thoughtful examination of pressure, transition, and the need to pause.
The song’s link to the streets of Stroud offers yet another layer of art to the work. Familiar places can mean something when life feels uncertain, and the emotional scene involves storefronts, parks, cafes, and leafy, winding streets. “Lemon Aid“ searches for beauty in everyday places and rituals, finding still moments that mean something without getting carried away.
The track is the first release of Girlhood’s forthcoming album, “This Will Make Sense In The End,” a more reflective chapter with hope at its heart. “Lemon Aid” is about softness, conjuring a space where dancing, wandering, and just existing can feel like a cure. It’s an unleashing of small observations and soft emotional movement and a clear indication of the thoughtful direction that Girlhood is heading next.
Artist Spotlight
Sara Diana follows a wild spirit into the moonlight on latest release “Her Hair’s Like Fire”
Sara Diana‘s latest release, “Her Hair’s Like Fire,” opens with the image of a woman not to be contained by material things or expectations. The character of the song says that they are not for sale, not even with diamonds. She runs with flowers, sings to the moon when no one is around, and has a mysterious sense of where she’s from. A beautifully wild personality sits at the heart of the idea.
The diamonds create a nice tension, and there’s a woman who goes mad and mad again. The recurring flower imagery connects her to something natural and instinctual. And there is a mystery in the repeated mulling over that people may never really know whence she comes, too. She is elusive, independent, always on the move.
It’s a song that seems to praise a woman who does her own thing. Sara Diana’s song outlines that character with simple but evocative images and leaves the listener with the image of someone who runs free, sings under the moon, and doesn’t stand still. “There’s a beautiful idea of a wild one that just keeps running, and it captures the spirit of it all.”
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