Future has assembled a star-studded cast for the official music video for his new single “Ya Hit,” featuring Drake, Travis Scott, Loe Shimmy and Sexyy Red. The visual dropped Tuesday, giving the star-studded collaboration another moment in the spotlight after the song sparked plenty of discussion among fans.

Since the single’s release, it has received a mixed response, with many fans wondering whether the artists’ collaboration delivered the record they expected. Some fans thought “Ya Hit” could have been bigger, given the names involved, while others felt some performers didn’t bring their best to the track. Clearly, the expectations that come with a collaboration of this size have been part of the discussion.

Loe Shimmy, however, has earned praise for his hook. His contribution has become one of the aspects listeners have praised, giving the song a moment that connects with part of its audience. There’s also talk of Sexyy Red getting involved, though that’s only for ad-libs rather than a full verse.

These different reactions reflect the pressure around a release with established artists. Future, Drake, and Travis Scott are known to almost everyone, and collaborations of this stature naturally attract scrutiny. Fans usually come in with high expectations when so many big artists are on the same album. That attention can be a boon, but it also means every contribution is under scrutiny.

The new music video allows the collaboration another opportunity to make an impression. The artists have now created a visual that brings together their personalities and on-screen presence, rather than just talking about the song’s reception.

The video is fun and has a lot of cool cars. The visual has a celebratory vibe as the artists are seen having a good time and taking the opportunity to show off, which suits the high-profile nature of the collaboration.

The drop is another way for Future to keep “Ya Hit” in circulation while fans continue to form their own opinions on the track. The single features a wide range of artists, from Drake to Travis Scott to Loe Shimmy to Sexyy Red. Still, the music video lets the artists establish a shared visual identity that goes beyond their individual contributions.

It remains to be seen whether the video will change the minds of listeners who were not impressed by the song. Some will still prefer Loe Shimmy’s hook, others will still criticise the overall record. But “Ya Hit” still gets another talking point from the release besides how it was received originally.

Now that the official visual is out, Future and his collaborators have added a new chapter to the song’s rollout. The debate over the record may rage on, but the new video gives fans another way to enjoy the collab.