Gucci creative director Alessandro Michele handpicked the New York brand Collina Strada to be a part of his latest project. Today, designer Hillary Taymour and her collaborator Charlie Engman premiered their pre-fall 2021 collection via GucciFest, a virtual film festival headlined by a new miniseries co-directed by Gus Van Sant and Michele titled “Ouverture of Something That Never Ended” that showcases Gucci’s spring 2021 collection. Collina Strada was chosen to participate along with 14 other emerging labels from around the world.
The task at hand? Create, with total freedom as per Michele, an imaginative fashion film. Taymour and Engman decided to translate their eco-conscious, psychedelic world into a video game. The idea was to create an interactive extension to their spring 2021 video and collection, which featured a fantastical farm world filled with animated 3D flower models and moving natural landscapes.
For the video game, which they’re calling “Collinaland,” Taymour and Engman, along with multimedia artist Freeka Tet, dreamed up a farm world, an underwater world, a self-expressive world, and an ice world, all inhabited by plants and animals and, of course, video game characters: real models that the team digitally scanned so as to bring human beings into the virtual world, rather than create avatars from scratch. In the game, each character explores the digitized earth scenes with the ultimate goal of helping to battle climate change. The characters can pick up trash, put out fires, water cacti, and help build waterfall ice bridges for polar bears.
The Taymour-designed clothes they wear provide whimsical armor for tackling the global warming crisis: The models are dressed like cool, otherworldly warrior princesses in hand-drawn prints and pretty colors like pink and icy blue. Thanks to the partnership with Gucci, Taymour had the chance to explore more elevated techniques and fabrics, such as micro pleating, delicate embroidery, and ruffles that add an element of femme to her otherwise playful repertoire. The most impressive piece was the floral print bodysuit with ruffle embroidery and peplum, but fantasy cargo pants with a bold ink blot print also deserve a shoutout, as does a hoodie reimagined with puff sleeves. A low-slung skirt and a cutout dress were accessorized with visible thongs—a cheeky nod to Tom Ford-era Gucci. There is certainly a new element of sexiness to the collection, but one of Taymour’s best qualities is that she never skews too far in one direction. Even with shiny new Gucci-provided materials, her point-of-view is still wonderfully out-there.
Taymour and Engman’s rather novel idea this season was to create clothes for customers and fans of the brands to interact with, without having to buy them. Yes, you read that right. They don’t want to keep putting more and more products into the world, contributing to our planet’s waste crisis. “We’re exploring different concepts around who a designer is and what a designer can be,” Taymour says. “We’re still artists and people are still looking at what we’re going to do next. But how do we create a different experience? There’s a way to create a more educational model or expressive model, rather than a product model.”
Is virtual fashion a viable new strategy for fashion brands? Could it be a legitimate revenue stream? It will be exciting to see what Taymour and Engman do next because as they’ve proven the last two seasons in Collinaworld, it’s game on and all systems go.
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Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Artist Spotlight
Shreyaa Sumi: A Red Carpet Sensation with a Story of Triumph
In the glitzy world of fashion and entertainment, certain personalities shine bright, capturing the hearts of audiences worldwide. One such luminary is Shreyaa Sumi, a multi-talented individual who has left an indelible mark on the global fashion scene. Shreyaa has become a symbol of success, juggling roles as an American model, actress, and a devoted wife and mother. Let’s delve into the fascinating journey of this accomplished individual who recently graced the Los Angeles fashion show with her stunning presence.
Red Carpet Glamour at Los Angeles Fashion Show:
Shreyaa Sumi recently stole the spotlight at a Los Angeles fashion show, turning heads with her radiant red look. The Instagram sensation posted a video flaunting her glamorous ensemble – a short and sassy red dress paired with long black shoes and a chic red jacket. The caption, “What time is it? It’s showtime! Thank you for inviting me to your private NY Red Carpet event,” exuded confidence and excitement. The location tag placed her at the heart of the entertainment world – Los Angeles, Hollywood.
Early Life and Modelling Beginnings:
Shreyaa Sumi embarked on her modeling journey in India, where her passion for fashion and media first took root. However, it wasn’t until she moved to the United States with her husband Vijai, that she decided to pursue her dreams on an international scale. From that point forward, there was no looking back for Shreyaa.
Family and Personal Life:
Beyond the glitz and glamour, Shreyaa Sumi is a proud wife to Vijai and a doting mother to her daughter, Sia Vijai. Her ability to balance a thriving career with family life is a testament to her resilience and dedication. In media interviews, Shreyaa has openly shared how her family has been her pillar of support, standing by her throughout her journey to turn dreams into reality.
Awards and Accolades:
Shreyaa Sumi’s success in the fashion industry is underscored by a slew of prestigious awards. In 2022, she clinched the title of Mrs Universe Asia USA, a testament to her excellence on the international stage. Additionally, she has been honored with a doctorate, recognizing her outstanding contributions to the fields of media and fashion. Shreyaa also holds the Asia’s Women of Influence Lifetime Achievement Award, further solidifying her status as an industry trailblazer.
Shreyaa Sumi’s story is one of triumph, resilience, and unwavering determination. From her modest beginnings in Tamilnadu, India, to gracing the red carpet in Hollywood, she has come a long way. As an American model, actress, and a devoted wife and mother, Shreyaa Sumi continues to inspire aspiring individuals in the fashion and entertainment industry. With a string of accolades to her name and a supportive family by her side, Shreyaa is indeed a force to be reckoned with in the world of glamour and fame.
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