Fashion
De Beers Collaborates With 5 Female Jewelry Designers on a Capsule to Benefit Youth in Botswana
Each designer created a pendant using diamonds sourced from the De Beers mines in Botswana, and 100% of proceeds will be donated to Stepping Stones International and the NAACP Legal Defense Fund….
Reset is a word that has come to define 2020. When the pandemic hit the United States in March, we were forced to reset everything: our priorities, our mindsets, even our habits. For certain industries, fashion included, the wake-up call was long overdue, particularly when it comes to environmental and social impact. Brands high and low are now beginning to address their carbon emissions, improve transparency in their supply chains, and revamp their hiring practices, though it’s possible the do-gooding will be short-lived for some. With a new collaboration called ReSet, De Beers is asserting its long-term commitments to positive change. The project includes five independent female jewelry designers: Jade Trau, Jennie Kwon, Julez Bryant, Sara Weinstock, and Zoë Chicco. Each designer created a one-of-a-kind pendant using diamonds sourced from the De Beers mines in Botswana. What makes this partnership particularly notable is that the designers actually saw precisely where the diamonds are sourced from.
Colby Shergalis, a senior vice president at De Beers Group, recalled a 2019 event hosted by Neo Masisi, the First Lady of Botswana. She asked a room full of jewelry designers if they’d ever visited a diamond mine. “Very few hands were raised,” Shergalis says. “We saw it as a tremendous opportunity to connect designers with where diamonds come from.”
She organized a trip to Botswana to educate designers about De Beers’s practices, introduce them to the people involved in their supply chain, and generally help the designers become more informed and confident in sourcing diamonds, gems, gold, and other materials. “We wanted to connect designers with the communities and places where our diamonds come from, so they could see how we are ‘Building Forever’ [De Beers’s roadmap for sustainability and ethics], and the impact it’s having,” Shergalis adds. “Building these connections is vitally important. Now more than ever, people are resetting and elevating their expectations, and they’re looking for meaningful connections with both people and the planet. We all want to know where the products we buy come from, and that they’re not only doing [less] harm, but are actively doing good.”
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Artist Spotlight
Shreyaa Sumi: A Red Carpet Sensation with a Story of Triumph
In the glitzy world of fashion and entertainment, certain personalities shine bright, capturing the hearts of audiences worldwide. One such luminary is Shreyaa Sumi, a multi-talented individual who has left an indelible mark on the global fashion scene. Shreyaa has become a symbol of success, juggling roles as an American model, actress, and a devoted wife and mother. Let’s delve into the fascinating journey of this accomplished individual who recently graced the Los Angeles fashion show with her stunning presence.
Red Carpet Glamour at Los Angeles Fashion Show:
Shreyaa Sumi recently stole the spotlight at a Los Angeles fashion show, turning heads with her radiant red look. The Instagram sensation posted a video flaunting her glamorous ensemble – a short and sassy red dress paired with long black shoes and a chic red jacket. The caption, “What time is it? It’s showtime! Thank you for inviting me to your private NY Red Carpet event,” exuded confidence and excitement. The location tag placed her at the heart of the entertainment world – Los Angeles, Hollywood.
Early Life and Modelling Beginnings:
Shreyaa Sumi embarked on her modeling journey in India, where her passion for fashion and media first took root. However, it wasn’t until she moved to the United States with her husband Vijai, that she decided to pursue her dreams on an international scale. From that point forward, there was no looking back for Shreyaa.
Family and Personal Life:
Beyond the glitz and glamour, Shreyaa Sumi is a proud wife to Vijai and a doting mother to her daughter, Sia Vijai. Her ability to balance a thriving career with family life is a testament to her resilience and dedication. In media interviews, Shreyaa has openly shared how her family has been her pillar of support, standing by her throughout her journey to turn dreams into reality.
Awards and Accolades:
Shreyaa Sumi’s success in the fashion industry is underscored by a slew of prestigious awards. In 2022, she clinched the title of Mrs Universe Asia USA, a testament to her excellence on the international stage. Additionally, she has been honored with a doctorate, recognizing her outstanding contributions to the fields of media and fashion. Shreyaa also holds the Asia’s Women of Influence Lifetime Achievement Award, further solidifying her status as an industry trailblazer.
Shreyaa Sumi’s story is one of triumph, resilience, and unwavering determination. From her modest beginnings in Tamilnadu, India, to gracing the red carpet in Hollywood, she has come a long way. As an American model, actress, and a devoted wife and mother, Shreyaa Sumi continues to inspire aspiring individuals in the fashion and entertainment industry. With a string of accolades to her name and a supportive family by her side, Shreyaa is indeed a force to be reckoned with in the world of glamour and fame.