Fashion
The Future of Retail Is Genderless
Retail has long been segregated into binary men’s and women’s sections, a system that is both outdated and exclusionary. As we move into 2021, shopping must embrace the full spectrum of gender. These retailers, designers, and shoppers have some ideas of…


The image of Harry Styles in a Gucci dress on Vogue’s December cover proved so controversial that it became international news—and not for the obvious reason that it’s Harry f**king Styles and he looks amazing! Even politicians weighed in on the Tyler Mitchell–lensed photoshoot in which Styles, who is far from the first, or even the most provocative gent to slip into a dress, wears several frocks by Gucci, Chopova Lowena, Wales Bonner, and Harris Reed. Alexandria Ocasio-Cortez, for the record, thought Styles looked “bomb,” but at its core, the dress debate highlighted an issue that plagues much of the fashion world and the world at large: the gender binary.
Let’s state the obvious: A piece of fabric, a textile, or a garment has no gender. This is an indisputable fact! But for as long as fashion has existed as a codified set of seasons, fashion shows, and trends, it has worked under the assumption that gender exists in a binary. Every aspect of the fashion system is beholden to the segregated ideas of menswear and womenswear: universities, fashion weeks, retail floors, e-commerce websites, modeling agency boards, and even creative directorships are divided down gender lines. Many within the industry have begun to remedy this fractured system, but the industry at large must ask itself: How can we represent the spectrum of gender in a more inclusive and realistic way?
One place to begin is retail. Beyond a capitalist pursuit, shopping is a means to self-realization and self-expression. From our earliest moments, clothes define us. As we grow older, the search for the “perfect” black boot, shearling coat, or high-rise jean becomes less about finding the trendiest or most coveted item and more about the one that best agrees with our own set of aesthetic codes.
Yet to even begin shopping for new jeans, we are commonly asked to assign ourselves to one of two fashion genders: men’s or women’s. This happens at brick-and-mortar stores, which divide up menswear and womenswear into separate areas, floors, and sometimes even buildings. It happens online, too, where many of the most popular luxury e-commerce sites divide their offerings with little crossover.
“We recognize that [style] can be fluid and flexible—meaning that one day, you may identify with and choose to express greater degrees of femininity than you might on a different day,” says Ssense’s Brigitte Chartrand, the vice president of womenswear buying. “[but] we also recognize that the average consumer at this moment, and despite our collective, growing consciousness about gender identities and continuums, still has a mental model that they use when buying clothing. In other words, when browsing through our assortment of over 50,000 items and 600 brands, there’s a simplicity and ease in organizing clothing by men’s and womenswear departments because it aligns with how people think of clothes and navigate online and brick and mortar stores.”
News
Nike Zoom Hyperflight “Safari” Official Images Reveal Bold Print Ahead of Holiday Release
The Nike Zoom Hyperflight is getting a bold new look, with the “Safari” colorway coming soon. We have official photos of the unique design for a closer look. The sneaker sports bright orange accents and a translucent outsold, and is expected to arrive during the holiday season at a retail price of $190.
The new version is inspired by the Safari print that is familiar from the Air Safari. That pattern covers most of the Hyperflight’s soft, molded upper, giving the basketball shoe a unique look compared with some of the model’s other recent colorways. Together, the unusual texture and pattern make the silhouette feel especially suited to the adventurous design.
The primary contrast across the shoe is orange, used in the trim and other details. The bright color pops against the speckled base without being overwhelming. Black is also present in the design, on the glossy support structure around the midfoot and the soft leather collar. The look is topped off with a see-through outsole that adds another visual element to the overall color scheme.
The sneaker will drop with style code IZ2573-010 and is expected in men’s sizing. With a retail price tag of $190, Nike, Foot Locker, and Sheikh are among the expected retailers. As for when you can expect it, it’s likely to be the holiday season, though we don’t have a solid release date.
The “Safari” colorway comes amid a busy period for the Zoom Hyperflight. This year, Nike has revived the model in several colors, bringing a new wave of attention to the silhouette through a series of releases. Another forthcoming option is the vibrant “Green Apple” pair, also scheduled for a holiday season release.
The Hyperflight’s history also provides context for the latest return. Jason Williams wore the model in the early 2000s, linking it to a memorable era for the sneaker. That association also helps explain why new colorways can generate excitement beyond the shoe’s look, especially for those who remember it from its previous run.
The Safari design is a definitive statement that does not change the characteristic shape of the Hyperflight. Instead, it uses the familiar silhouette as a canvas for a pattern that has already become recognizable through another Nike model. The orange accents provide a bright contrast, while the black midfoot structure and collar balance it out.
Now that official images have surfaced, sneaker fans have a clearer idea of what to expect from the holiday release. The $190 price, style code, and expected retail partners have also been identified, but a specific launch date has not been confirmed.
For Nike, the “Safari” is another way to bring attention back to the Zoom Hyperflight. One of its more distinctive new looks is this returning model, featuring speckled print, orange trim, black support details, and an icy-looking translucent outsole.
News
Lil Yachty Previews Another Nike Air Force 1 Mid, This Time With Blue and Orange Stitching
Lil Yachty has added another eye-catching design to his ever-growing collection of Nike US Force 1 Mids, this time going for a cleaner white look accented by blue and orange stitching. The rapper’s latest take on the shoe keeps the familiar silhouette. Still, it uses contrasting details to give the shoe its own identity, something the artist is known for, showing off a steady run of variations on the silhouette.
Dubbed the “White Contrast Stitch,” the pair features white leather across most of the upper. Rather than altering the classic Air Force 1 Mid profile or incorporating a strange material, the design uses stitching to separate the design visually. Blue stitching embellishes the leather panels, and each side of the shoe’s Swoosh is lined with orange.
The combo adds a subtle but noticeable splash of color to the mostly white sneaker. It’s a more muted take than some of the more adventurous pairs Yachty has shown recently, so this version feels like the more no-nonsense option in his growing collection.
The new design adds to the long list of Air Force 1 Mid looks associated with the rapper this year. Earlier previews have featured a stars-and-stripes pair, an orange version with black stars, and a yellow colorway tied to ComplexCon. Each has put a different spin on the familiar silhouette, helping make Yachty’s run of designs a continuing talking point among sneaker watchers.
Earlier this year, another pair of the shoes, this time with blue and red detailing and thick white stitching, was also teased. That version is expected to launch around the holidays, but the details provided don’t confirm whether it will launch alongside the recently unveiled white one.
Some questions remain unanswered about the “White Contrast Stitch” design. Nike has not confirmed any price, style code, or even whether the sneaker will be released to the public. The design has drawn attention through its online appearance and Yachty’s preview, but neither sets a launch date nor guarantees consumers can buy it.
That anticipation makes the latest reveal more of a first look than a proper release announcement. The white leather upper and blue-and-orange stitching are on display, but key retail details remain unknown. For now, there is no confirmed timeline for when the pair might hit stores, or if it will be offered beyond the preview.
Still, the design adds another variation to a collection that has featured a wide variety of colors and details. The white base makes this one more subtle, while the contrast stitching keeps it from being a straight-up all-white release.
Yachty’s latest preview continues his ongoing relationship with the silhouette, with several other Air Force 1 Mid designs already shown this year. It’s not clear if the “White Contrast Stitch” pair will ever make it to the light of day, but it’s definitely added another distinct look to his growing collection.
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