Mainstage
Debate Surges as 2Pac is Appointed the Brand Representative for Nixon Watches
Renowned hip-hop legend 2Pac, known for his timeless hits like “Hit Em Up,” has been announced as the new face of Nixon watches. The partnership was revealed by Billboard on Tuesday, Oct. 3, and has since sparked a wave of mixed reactions among fans and followers of the late rapper.
The collaboration, which features 2Pac’s image on a collection of five watches, was intended to celebrate the rapper’s enduring legacy and style. Released in conjunction with the 50th anniversary of hip-hop and the 27th anniversary of Shakur’s untimely death in September 1996, the collection has been met with both enthusiasm and criticism.
The timepieces, priced between $175 and $600, have drawn a range of responses from fans. While some have expressed their excitement and desire to own one of these unique pieces, others have voiced their disapproval. One fan, in particular, questioned the decision to associate 2Pac’s image with a product he never endorsed during his lifetime.
The decision to use 2Pac’s image for Nixon watches has sparked discussions about the handling of an artist’s legacy, particularly in terms of posthumous collaborations and endorsements. Some fans have pointed fingers at music industry exec Tom Whalley, suggesting his involvement in the decision-making process.
Despite the controversy, there is no denying that 2Pac’s influence continues to be felt in the world of hip-hop and beyond. However, this recent partnership serves as a stark reminder of the complexities involved in preserving and honoring an artist’s memory. It also highlights the importance of ensuring that such collaborations align with the artist’s values and authentic style.
While the debate over the Nixon watches continues, progress has been made in another aspect of 2Pac’s legacy. Las Vegas police recently arrested Duane Keith “Keefe D” Davis for the murder of Tupac Shakur, nearly 27 years after the incident. This development marks a significant step forward in the ongoing investigation into the rapper’s tragic death.
As we continue to remember and celebrate 2Pac’s life and contributions to music, it’s clear that his influence remains as strong as ever. Whether through music, fashion, or even timepieces, his legacy continues to live on.
Artist Spotlight
Lana Crow turns challenges into a celebration with “Laugh With You”
“Laugh With You,” the latest single from Lana Crow, is a sincere rallying cry to embrace life in all its messy, beautiful mess. In the song, indie pop and alt-pop combine to deliver an emotional blow that feels both personal and universal.
“Laugh With You” feels like an instant connection, and Crow is telling you stories of hard times with a cozy, knowing smile. This song is as much about struggle as it is about how strong you are. It serves as a reminder that these struggles are simply what give us the strength to keep going, even when life is tough.
Crow encourages people to welcome them, create happiness in the cracks, and laugh even as the world gets heavy. The result is a song that delicately nudges you to love and embrace yourself. It is an anthem for anyone experiencing tough times who refuses to give up hope. Lana Crow continues to demonstrate her songwriting skills, both musically pleasing and emotionally rich, with “Laugh With You.”
It’s a reminder that it’s how we respond to tough times, rather than how they affect us, that’s key. With this song, not only does Crow provide us with music, but she also lets us know that sometimes a laugh is what we need to remember that there is always something to smile about and that, even when it feels like life has waged war against you, laughter can still be found.
Artist Spotlight
Lisa Boostani creates a mesmerizing tidal realm in “Ocean”
Lisa Boostani’s “Ocean” takes you deep into a sensory world where body, spirit, and myth come together, beyond the surface of genre. Boostani makes a soundscape that is both ethereal and deeply human by combining the broad essence of psychedelic pop with the strong appeal of alternative rock.
Her voice rises as if it is coming from deep within her, shaped by emotion rather than action. She intentionally channels the intangible, turning weakness into strength rather than a source of pain, and “Ocean” tells people to get involved in this inner world, not just watch it. This release is an integral part of her first EP, “One,” which will come out in March 2026 and is based on love, sensuality, and unity.
If “Ocean” is any indication, the EP will show sensuality not as something pretty, but as a kind of spiritual intelligence, a way to know yourself by connecting with others. The song’s textures and structure have an aquatic quality, moving between clarity and delirium, rhythm and freedom. Its emotional focus is on immersion instead of resolution.
The striking quality of “Ocean” is the blend of the mystical worlds. Boostani understands that strength often shows up as gentleness and that deep feelings are better expressed through frequencies than words. She wants people to see consciousness as immediacy, sensation as truth, and openness as an undeniable strength.
-
Artist Spotlight2 days agoHope Easton channels tropical mischief and charm in new single “SexyReady”
-
Artist Spotlight2 days agoSweetCandy! declares self-love and defiance on “UGLY”
-
Artist Spotlight2 days agoBluntBrad Jr. finds calm ambition in the laid-back shine of “It’s All Good”
-
Artist Spotlight2 days agoLavien drops a heartfelt Afrofusion plea that sticks to the soul with “Nobody”
-
Artist Spotlight2 days agoLana Crow turns challenges into a celebration with “Laugh With You”
-
Artist Spotlight3 days agoCircleKSK ignites an anime-metal collision on “UnBreakable Turn” ft. Anya J
-
Artist Spotlight3 days agoRecc explores nostalgia and inner freedom in “Where the Wild thYngs Are”
-
Artist Spotlight3 days agoAnnaBelle Swift delivers gentle hope and gratitude with new single “Heaven Sent”