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Erica Banks Embraces Her Viral ‘Buss It’ Challenge On TikTok As A Beautiful Thing

RonJ Photography/Uproxx Studios Dallas’ own Erica Banks talks to Uproxx about her viral TikTok hit “Buss It” and her plans to continue to take over 2021. …

POV: Open up TikTok (or any social media app) and see a friend or some famous celeb looking idly into the camera with their work-from-home outfit on while Nelly’s “Hot In Herre” plays in the background. Then the beat drops. Surprise! It’s actually Erica Banks’ “Buss It.” Your eyes drop low with the beat. Now you’re looking at an instant glow-up and sultry, low twerk.

A TikTok creator named Erika Davila was the first to pull this feat off, except her plea was to have people go crazy with the glow-up part and people absolutely did.

Enter 2021 and everybody and their mama is participating in the “Buss It” Challenge on TikTok, bringing their carefully created videos over to Instagram, Facebook, and Twitter. And while the phenomenon takes the world by storm, perhaps no one is loving it more than Banks herself. The DeSoto native thinks the phenomenon is “exciting” and rightfully so, especially as we go into the year with 2020 turbulence.

“Seeing all types of women showcase their confidence in the ‘Buss It’ Challenge is a beautiful thing to witness,” the 21-year-old told Uproxx over the phone.

So far, there have been over 2 million videos made to “Buss It” on TikTok, including clips made by Rico Nasty, Dream Doll, Reginae Carter, LaLa Milan, Iggy Azalea, and fellow Texas rapper Just Brittany.

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Signed to Carl Crawford’s 1501 Certified Entertainment label (home to Grammy-nominated rap star Megan Thee Stallion), Banks recently inked a deal with Warner Records where she joins a roster of megastars. Before that she was already being recognized as one to watch by her peers and even got an early co-sign from Nicki Minaj in 2020.

The Texas rap girls are really running it right now and in front of the pack, at the tippy-top of 2021, is Dallas’ own Erica Banks. Speaking to Uproxx, Banks shares how she first discovered “Buss It” was becoming a viral trend on TikTok, names some of her favorites, tells us if labelmate Megan Thee Stallion will be on the remix, and gives us the lowdown on what’s up next.

So obviously your song, “Buss It,” it’s been out since last year, but it’s been blowing up on TikTok. What were your initial thoughts when you first realized people were making these videos to your song?

It was exciting. I actually woke up to it, literally, because I didn’t know that was happening. Once I found out that it was going viral on TikTok, it was just crazy. It was kind of unbelievable because it just came out of nowhere. As an artist, seeing your song blow up overnight, it was just a little overwhelming, but it was very exciting at the same time.

How does it feel to see all these young ladies getting it together to show out on TikTok to “Buss It”?

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Seeing all types of women showcase their confidence in the “Buss It” Challenge is a beautiful thing to witness.

Tell me how you found out. Did somebody tell you?

I want to say Elora, my publicist, reached out to me with a screenshot of it and my producer, SGT J, who produced the record, had also sent me a screenshot of how many videos have been made. This was last week. At this time, it was at like 5,000 videos a week ago. Today, we’re at a million videos, which is very crazy. I literally found out through a screenshot.

Were you able to find out who kicked off the “Buss It” Challenge?

Yes, we were able to find the creator. I actually posted her on my Instagram yesterday, shouting her out and thanking her for starting the challenge. She started it, everybody hopped on, and now it’s one of the hottest challenges going right now.

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@erikadavila120

I MADE IT A SEPERATE SOUND SO YALL COULD SEE ALL OF EM UNDER THIS ONE. NOW GO DO IT<3 #fyp #newtrend #challenge #duet #transition

♬ I love women – erika davila

In the song you sample Nelly’s “Hot in Herre.” Have you talked to Nelly at all? Has he thanked you?

I have not talked to Nelly. It would be dope if I got to talk to him but I haven’t gotten a chance to talk to him. However, he did hit me with a follow on Instagram the other day. He also reposted his girlfriend dancing to the song, doing the “Buss It” challenge. So, he has let me know that he does see me.

A few days ago, on your Instagram story, you pointed out a performance where people were kind of just standing there while you were performing “Buss It.” Now, suddenly everybody’s singing your song and everybody wants to talk to you.

It’s exciting. You know, I feel like everybody has their time and I feel like at this time, it wasn’t my time yet, but was coming. Every time I do a show, the crowd is bigger and bigger, or I see more and more people that know the words. At this point, I could probably go do a show pretty much anywhere, and they would probably know the whole hook. I just feel like it’s a matter of being patient, but at that time I was still a hungry artist. I’m still a hungry artist. I just think it just takes time to get where you’re trying to go.

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I know as the song has been gaining traction, some people, mostly men, continue to criticize women in rap and complain about all they do is rap about sex. What are your thoughts on that?

I personally feel like that’s something that people are going to always do. I do in myself because if you just want to be technical and real, sex sells. I will speak for myself only and say that I do have songs that don’t speak about sex. I actually have a couple of records like that. “Tony Story” is one of them. I actually have the visual out for that. So, I’m very versatile. Sex isn’t always my go-to, but at the same time you want to please the fans and you want to please the people. It’s definitely something that should be talked about in music if you just want to keep people interested. But I mean, that’s the world we live in, so.

Yeah, I feel like everybody’s been rapping about sex since the dawn of time. Now, I want to talk about your team, 1501 Certified. You’re signed with Carl Crawford. I know Megan Thee Stallion’s on the label, and there’s a bunch of other people on the label. What is it like working with your team, and Carl specifically?

Working with them has always been like working with family. Since day one they’ve always been helpful. They’ve always been a great team to me. Even before I signed, they were very cool. They were very family-oriented. I love that about them and nothing’s changed. Still today, we’re still the same family. We still work together, and everything is good.

Congrats on signing to Warner Records! What was the deciding factor on going with them?

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My 1501 team and I were both in agreement with working with a global powerhouse and I’m happy it’s with Warner Records.

I feel like there’s a lot of Texas rap girls out here right now doing it big. There’s you, Big Jade, Queendom Come, Ken The Man, Megan Thee Stallion, and so many more. How does it feel to be part of this emerging Texas movement?

I love the Texas movement. I love Ken The Man. I love Lebra Jolie too. She actually did a “Buss It” challenge the other day. She’s from Houston. I love to see women, from my state, pretty much doing the same thing that I’m doing. You know, we all have the same goals. We all have the same dream. To see them doing their thing, too — it’s kind of exciting. Just to know that I’m not the only one out here doing my thing is pretty cool, too. I just love to be able to witness other women in my era doing what we’re doing, or doing what I’m doing, rather.

Since you and Megan Thee Stallion are on the same label, is there a chance that she might hop on “Buss It” or something with you in the future?

It’s all in God’s hands.

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For sure. Now, you’re from Dallas. So, that’s really big for the city because we got Yella Beezy big popping, too. I know he was in your “Buss It” Challenge that you recently posted so I already know there has to be music recorded or on the way with y’all.

Oh yeah, we actually have a record dropping this month. We shot the video the other day. That’s actually what we were doing. Fans are asking for it. They’re excited, and I’m just as excited.

I saw you had the caption on the picture of you and him like, “Dallas, we got you.” What does it mean to have Dallas?

We’re just going to keep Dallas on the map. Keep the music going. Just continue to keep Dallas relevant.

Also, you got that coveted Nicki Minaj follow! What did it feel like, in that moment, when you got that notification from Queen Nicki?

Oh, when I actually saw it on Twitter, I didn’t think it was real. I had to go to her Twitter just to make sure that it was really her. But it was. That was very exciting too because I never thought that, at least this soon, that I would get a follow up from somebody like Nicki. She’s my favorite female rapper ever. So, it was very exciting and unbelievable. It was just a very surreal moment for me.

Yes. Nicki is amazing, always will be. Out of all of the challenges that you’ve seen so far, which ones have been your favorites or perhaps the most wildest?

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I would say Monica’s would be one favorite. It was very funny. It’s not what I expected. Also, Tracee Ellis Ross. Those two would probably be my top right now.

I know we’re in a pandemic and I know some places are you can still perform there, in certain parts of the states and stuff like that. Besides that, how do you plan on taking advantage of this momentum that you have right now, even though we’re still in a pandemic?

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Just continuing to be Erica Banks and staying active. I mean, all I can do is be an artist. It’s really all I have. That’s really all I can do, is just continue to be me and continue to do my thing.

I kind of want to talk about Beatking, too, because he’s super supportive of women in rap! What’s your relationship with him been like?

Me and Beatking are really cool. We’ve been cool for a minute. I met him, really, through social media so we’ve been cool for a couple of years. So, we been on the record. That was a bonding moment for us. And we just been like that since then.

What can we expect from Erica Banks in 2021?

New music, big features, bigger production, bigger everything, really. I always tell people to just stay tapped in and you won’t really miss a beat. I can’t even really tell you too much because everything is being planned out right now. We just kind of do things by the ear but they always come out great. So, I would just say, “Stay tapped in.”

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Erica Banks is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

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ASMI ADERAY releases a heartwarming ballad with “My Version of You”

HonkMagazine

In a world where love sometimes feels more like a dream than reality, ASMI ADERAY brings us a powerful song called “My Version of You.” This indie-pop ballad dives deep into the emotions of loving someone not for who they really are but for the idea of them we’ve created in our minds. “My Version of You” pulls you in with its heartfelt tone. The verses feel personal and tender, almost like ASMI shares a secret from an unsent love letter.

Just when the sadness of longing starts to sink in, the song bursts into a grand chorus, filled with raw emotion and a bittersweet understanding that love based on illusions can’t last forever. This tug of war between quiet longing and the reality we must accept is what makes “My Version of You” so touching. The lyrics tell a story of slow heartbreak, capturing the bittersweet beauty of holding on to someone who was never really ours. The music is rich and moving, creating a personal and expansive feeling.

ASMI ADERAY beautifully expresses the complicated emotions of loving an idea of someone instead of the real person, giving voice to feelings many of us find hard to describe. This song resonates in those quiet moments when we reflect on memories that might not have been entirely real. With “My Version of You,” ASMI talks about heartbreak and makes you genuinely feel it. And in that shared sorrow, there’s a strange comfort. Because ultimately, her story is one that many of us can relate to.

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Nissu unveils a sonic tapestry of emotion with his new EP “Memories”

Nissu

Dublin-based Brazilian artist Nissu, an emerging force in the pop music landscape, is poised to make a significant impact by releasing his anticipated EP, “Memories.” This sonic collection, comprised of six tracks, showcases a masterclass in emotive storytelling characterized by meticulous craftsmanship. Collaborating with acclaimed producer Trey Vittetoe, whose credits include icons like Miley Cyrus, Katy Perry, and Selena Gomez, “Memories” seamlessly merges heartfelt lyricism, smooth melodies, and dynamic instrumentals, setting the stage for an unforgettable auditory experience. Inspired by his diverse artistic background, “Memories” delves into love, friendship, resilience, self-discovery, and emotional interconnectedness. Nissu’s ability to intertwine raw emotion with polished pop sensibilities establishes this EP as a remarkable entry in the genre, inviting listeners into his world through a rich soundscape of nostalgia-infused contemporary pop.

The EP opens with U,” an anthemic pop banger that exemplifies Vittetoe’s sophisticated approach. It sets the tone with a heartfelt exploration of love and the intricacies of giving and receiving affection, emphasizing emotional vulnerability. The polished production and catchy hooks render it an instant earworm, highlighting Nissu’s adept vocal delivery.

Following this, Connection bursts onto the scene with its euphoric energy and uplifting lyrics, compelling audiences to sing along and immerse themselves in its message of strength and compassion. As Nissu’s first self-released track, it serves as a sonic therapy session, reminding listeners of the power of human connection and emphasizing the necessity of meaningful bonds in relationships, especially during the most challenging times.

The third track, Yourself, featuring Paigey Cakey, introduces a profoundly introspective moment on navigating life’s unexpected revelations through a lens of resilience. This soulful single exudes therapeutic undertones centered on self-worth and artistic expression, taking listeners on a poetic adventure. Paigey Cakey’s collaboration adds a distinctive layer, enhancing the track’s emotional resonance.

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The EP’s eponymous track, Memories,” is a hauntingly beautiful commentary on the bittersweet essence of love and the importance of appreciating life’s dynamic growth. Its mesmerizing production blends poetic lyricism with hypnotic beats and seamlessly rhythmic piano works. Nissu’s striking vocal performance is sincere, paying tribute to the positive and negative experiences shaping our collective memories.

In My Heart delves into the intimate melody that explores the ache of love across distance and time, marrying a melancholic yet hopeful tone that perfectly captures the longing and devotion in relationships that transcend physical separation. The EP closes with Forever Mine,” a reassuring anthem of self-assertion that professes real love and independence with bold conviction. This track transitions into a therapeutic resolution characterized by pulsating rhythms and evocative storytelling. It encourages listeners to reclaim their worth, marking a cathartic shift from heartbreak to emotional security.

With “Memories,” Nissu transcends the typical EP format, crafting an immersive emotional journey that captivates from inception to conclusion. Each track shines melodic brilliance, demonstrating his artistic authenticity through introspective ballads that push musical boundaries. This exceptional release highlights Nissu’s songwriting skills and solidifies his positioning as a unique voice in modern pop. It is a poignant addition to any playlist, destined to captivate audiences globally while leaving them eager to anticipate what’s next for this rising star.

CLICK HERE TO STREAM Nissu’s Album Memories on Spotify.
CONNECT WITH Nissu | Instagram | Facebook |

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