Music

J. Cole Crosses One More Item Off His To-Do List By Shooting ‘The Off-Season’ Video

Getty Image There’s only one more item left between until he releases ‘The Fall-Off.’ …

J. Cole is preparing the release of his long-awaited sixth studio album, The Fall Off, and has apparently begun one of the most critical steps: Shooting the music video for one of its lead singles. Cole’s manager, Ibrahim Hamad, who’s also his partner in Dreamville Records, posted a photo from the set of the upcoming video on Instagram. “Locked in,” he wrote. “The Off-Season.”

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A post shared by Ibrahim H. (@kingofqueenz25)

“The Off-Season” is a reference to a photo J. Cole posted on Instagram himself, showing off his “to-do list” building up to the release of The Fall Off. Titled “The Fall-Off Era,” Cole’s list consisted of five major items: “Features,” “ROTD3,” “The Off-Season,” “It’s A Boy,” and finally, “The Fall-Off” itself. So far, he’s accomplished the first two, crossing off the thrilling run of features from 2019 and the Dreamville compilation Revenge Of The Dreamers III, both of which were successes for the North Carolina rapper.

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A post shared by Cole (@realcoleworld)

Now, with the third step out of the way, fans are one step closer — literally — to the follow-up to Cole’s 2018 album K.O.D. In the meantime, fans of Dreamville can check out his recently de-vaulted “Fire Squad” video, ball out in the latest pair of his Puma RS-Dreamer sneakers, or continue speculating about possible release dates for The Fall-Off.

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Artist Spotlight

Kay Onishi drops dark synth-trap banger on latest release “30 SECOND RULING”

Kay Onishi is aggressive and unapologetic on “30 SECOND RULING,” a song powered by dark synth-trap production, striking piano melodies, and heavy female rap delivery. The track is built on the idea of a turning point that can change everything, pouring confrontation, sarcasm, and urgency into a powerful musical statement.

What makes “30 SECOND RULING” compelling is how its musical elements support its attitude. The low-end heaviness gives it weight, the percussion keeps the rhythm crisp, and the piano offers a melodic thread that slices through the darkness. Together, they give Kay Onishi room to deliver a performance that is both controlled and explosive.

Kay Onishi’s “30 SECOND RULING” blends dark production, stark musical contrasts, and unapologetic expression. The song captures the frustration of being judged in the heat of the moment and turns that tension into a statement of defiance.

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Artist Spotlight

Zoe celebrates Jamaican roots and belonging on latest release “Zoe Islander”

Zoe‘s latest release, “Zoe Islander,” celebrates the lasting connection between a person and the place they call home, and brings a strong sense of identity and belonging to it. The song portrays Jamaica as home, no matter where life takes you. That message provides an emotional foundation for the release, linking its pride to an experience anyone with a strong attachment to their roots can relate to.

The track’s catchy dance beat brings its welcoming spirit to life, giving the song an inviting melodic character. Its message also feels like an introduction to Zoe’s own point of view. The mention of Jamaica’s beautiful beaches adds another touch to that picture, helping to convey the affection and appreciation behind the song. Zoe is more than a place to celebrate; it’s a personal connection that holds meaning no matter where your journey takes you.

What makes “Zoe Islander” appealing is the combination of a warm message of home and identity with an upbeat dance feel. The song celebrates Jamaica, but it also asks us to understand the experience and perspective that informs Zoe’s relationship to the country. The tie to home need not weaken with distance. Zoe has a catchy rhythm and a sense of belonging, and it brings a release that celebrates roots, culture, and the places that stay with us.

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