Interview
Exclusive Interview: The Kid
We had an opportunity to chat with a 29-year-old Boston-based urban artist, rapper and beatmaker The Kid. He is back with new sounds, and outstanding release the LP The Kid and Friends, a collection of eleven tracks featuring many artists such as Mick Jenkins, Kebma, Rome Fortune, ScienZe, Michael Christmas.
Hello The Kid! Congrats on releasing your LP The Kid and Friends. Can you tell us a little bit more about this project?
Thank you so much! I started this project in 2016 when I decided to finally do something serious with my beats instead of them sitting on my computer. I had an idea to reach out to up-and-coming rappers and see if I could grow with them. Eventually, I ended up reaching out to every rapper I’ve ever heard of if I could get their contact info. The main purposes of the album were to grow as a producer, showcase some awesome talent specifically in Boston where I’m from, and hopefully bring attention to my band Pineapple Jam as well. This ended up taking over my life from 2016 to its release date of November 6th, 2020 and still today as I’m working to promote it.
I created the beats with Ableton Live, Native Instruments, a Roland FA-08 keyboard, and a microKorg. I would send my beats to rappers and let them choose which beat they wanted. They would record their verse and send it back to me. At this point, I would place their verse into the beat and rework it to fit the verse and make the overall song sound cohesive. Once all the verses were received, I then exported all the stems of each track and worked with The Bridge Sound and Stage studio to mix and master. I worked with an engineer Mertz who mixed all the tracks and helped add some key input and things like drops and effects to really make the album come alive. It was then mastered by The Arcitype.
Promoting and marketing the album was another challenge. I ended up working with a great marketer Brandon and his company Showoff Marketing. Almost immediately after we agreed to work Covid hit and we had to make quick and drastic adjustments. We ended up doing a few virtual release parties that were really successful. To further market the album, I’ve also teamed up with Viral New Wave, Music Promo Today, and Big Noise.
I’m also a Graphic Designer with a specialization in cartooning/animation and so I created all the art for the album from the cartoons of each feature, to the album art, to the 3 music videos, the website, and everything in between.
You have worked with plenty of talented musicians – which collaboration are you the proudest of?
I have! I’m so thankful to be able to work with the artists on this album. I’m really proud of the final feature list that ended up being on the album. And I got to showcase the amazing talent of my band members on guitar and keyboard. But overall, I gotta go with CyHi The Prynce. I still can’t believe he is rapping over a beat I made. He’s one of the most talented rappers in Hip Hop and it’s surreal to me that he’s on this album.
What are some other artists you would like to work with in the future?
Too many to name! Kanye and John Mayer are my favorite artists ever so definitely them. I think Anderson .Paak is one of the most talented artists out right now. J. Cole, Kendrick, Common, Rihanna, and Jay-Z are easy choices. And I’d also love to get Saba, Joey Badass, Tierra Whack, Tobe Nwigwe, and Cousin Stizz. Herbie Hancock, FKJ, Melanie Faye, Bruno Mars, John Legend, Norah Jones, Leon Bridges, Tame Impala, Coldplay! I also found some amazing vocalists Stan Taylor and Sam Tompkins and I’d love to get them on a track someday. Anyone who’s really talented and passionate I’d love to work with.
How do you choose the artists you work with? What are some of the requirements you set?
For The Kid and Friends album, I worked with anyone who got back to me haha. I guess I would choose to contact artists who showed they were serious about music and were good at what they did. And the only requirement I set was for them to choose the beat. For future albums, I’m hoping to work with any artist who I am a fan of and who’s style I think would fit best on specific beats, whether it’s an instrumentalist, singer, or rapper. When I work with an artist I like to give them the freedom to record whatever they want. I present my beats, they choose their favorite and then they create whatever they’re inspired to create. I don’t like to box creatives. I feel this creative freedom helps the artist create more genuine and passionate work and that can translate into the overall song. Freedom of expression is basically what it means to be an artist and so I try to facilitate that. Another minor thing I’m focusing on more now is giving artists specific sections of songs to create in.
If there are musicians who would like to collaborate with you, how can they reach out? Do you also sell your beats?
Yes! If anyone wants to collaborate or buy beats they can go to my website TheKidTunes.com. They can listen to my beats on the “Album Pack$” section and contact me through the website. People can also contact me through Instagram DMs (@TheKidTunes). I currently have 160+ beats on the main site and 60+ beats on a “Private Beats” page and I’m constantly updating and revising.
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What inspires you to create music?
I don’t really know honestly. I’ve always played music, mainly drums and singing. And now digitally with Ableton. I just love to create music. When I sit down to make a beat I never have anything specific in mind. I just start tapping the keys and when I find something I like I record it. I usually don’t realize what inspired me to create a specific beat until years later. My dad is an amazing singer and guitarist and so he’s my overall music inspiration. But I will say Kanye is my main inspiration for trying to be as creative as possible when making music, specifically My Beautiful Dark Twisted Fantasy. I’m so inspired by how much passion, time, and effort he put into that album and how amazing it is from start to finish. I strive to make albums as complete as that.
Your sound is fresh and unique. Where would you put yourself on the genre spectrum?
Thank you! I’m not really sure about this either haha. I’ve made beats of all types, whether it’s funky, chill, high energy, slow, fast, happy, sad. I don’t know what specific style of Hip Hop I’d call myself, but definitely, Hip Hop based combined with Soul, R&B, Pop? I love blues, rock music too so there’s influences from there as well.
Any upcoming plans you would like to share with our readers?
Right now I’m focusing on promoting and marketing The Kid and Friends and I am trying to sell as many beats as I can to help fund more albums. I currently have 3 albums pretty much done, but no budget to mix/master or market/promote. Hopefully, I can sell enough beats, or land a placement, or somehow save up a good chunk of money so I can start working on releasing more music.
Thank you!
Thank you! It’s amazing to be able to share my music with as many people as I can and so I can’t thank you enough for this opportunity.
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Artist Spotlight
HeIsTheArtist Opens Up about New EP, Faith and more!
Can you tell us a little about your musical background and how you got started in the industry?
Growing up, I was always in some type of choir and band. I didn’t take music seriously, however, until I was an adult, when a music producer from my hometown discovered me online singing covers for fun on my Instagram page. He loved what he heard and invited me to his studio to record a single (now titled “Honey”). The rest is history.
Your new EP, “Dreaming In Emerald City (Wicked Deluxe Edition),” is a tribute to two iconic films. What inspired you to create this project?
In recent years, musical movies have grown in popularity. That alone inspired me to create this project, which mixed the essence of my favorite two musical movies with R&B.
How do you infuse elements of Broadway and neo-soul into your music?
I was deliberate with the nostalgic instrumentation to give an old-school Broadway sound. I mixed in the Neo-Soul element with my soulful vocal delivery.
The theme of empathy and self-love is prominent in this EP. Can you speak more on the messages you hope to convey through your music?
This EP is about self-discovery (which is the theme of “The Wizard of Oz” as well). The EP takes you on a journey, from love of others to self-love. By the end of the EP, I hope listeners have a little more love to give in their hearts.
Your cover of Minnie Riperton’s “Lovin’ You” has gained a lot of attention. What made you choose this song and how did you put your own spin on it?
I chose “Lovin’ You” because it’s the epitome of earthy love songs. I put a spin on it by just being myself while still honoring the original.
The EP also includes a remix of your original song “Mi Amor.” Can you talk about the inspiration behind this song and its remixes?
The song itself was inspired by “The West Side Story” (which is why the lyrics are mostly in Spanish). The song is about falling in love in a world that often times breaks lovers apart.
The retro remixes were inspired by the 1989 musical movie “Teen Witch” where the main character had trouble finding love until she realized she always had the power to find love, she just had to find love within herself.
Your music has reached international success, particularly in the UK. How does it feel to have such a wide audience for your music?
It feels great that my music is reaching larger audiences. It shows that my God-fearing music is being embraced in a world that can be so heartless at times.
You have been described as a Christian R&B artist. Can you tell us about the role of faith in your music?
God is everything in my music. God is love, which is why every song I sing is about love.
Can fans expect any live performances or tours in support of this EP?
Yes, towards the summer, I will be doing various live performances. Stay posted to my social media for performance dates!
What can we expect from HeIsTheArtist in the future? Any upcoming projects or collaborations to look out for?
On May 10th I will be releasing a cover of “(At Your Best) You Are Love” by The Isley Brothers paired with a cinematic music video. I call this project “Dreaming In Emerald City 1.5” because it expands on the concepts that my EP “Dreaming In Emerald City” touched on.
www.artistecard.com/heistheartist
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