Entertainment
HNHH & TuneCore Present “Heat Seekers” Artist Spotlight: ATM
HNHH and TuneCore linked up last year for an 11-week series that showed off some incredible up and coming talent in the music industry. As the curiosity of our readers peaked, the “Heat Seekers” contest became quite popular on the website. We have had numerous artists submit their music, as a result, and many have been featured on HNHH. Following the 2019 edition of the contest, one artist got picked to join us at the HNHH studio alongside a notable producer, all in an effort to give an authentic recording session experience. Throughout 2020, HNHH and TuneCore has picked up from where we left off but with a twist. Now, the “Heat Seekers” contest is going to feature 12 artists over the next 12 months. For those interested in potentially being featured, you can submit your music to enter the contest, here.
As for the month of July, HNHH and TuneCore are excited to present Queens, New York artist ATM. At 34 years of age, the artist has plenty of life experience, which is something that truly shines in his music. As he explained in our interview with him, he would describe his music as “honest, lyrical, and personal.” Just one listen to some of his songs and you will see that ATM is an artist who exudes emotional honesty. With influences such as Jay-Z, Jay Electronica, Muhammad Ali, you can’t help but feel like his music and philosophy have been guided in the best way possible. Simply put, ATM is a name you should be paying attention to and we’re excited for you to hear what he has in store.
To get better acquainted with ATM and his music, check out the Q&A we did with him, below.
(HNHH) Where are you from? How has your home influenced your sound/style?
(ATM) I’m from Queens, NYC. Of all the boroughs in NYC, Queens is the melting pot. Every neighborhood has a different culture. The lyricist that Queens has produced need no introduction. There are legacies to uphold coming from Queens, intentionally or not.
Describe your sound in three words.
Honest. Lyrical. Personal.
How old are you? Does age matter to music?
I’m 34. I think that age matters if you’re searching for the truth. My truth is different at 34, then it was at 21. My perspective of the world has changed. My experiences give me wisdom that I didn’t have in my youth.
What’s the last album you listened to?
Name your top 3 biggest influences.
- God
- Jay-z
- Muhammad Ali
Name your dream collaboration.
Produced by Kanye West.
If you could only listen to one album for the rest of your life, what would it be?
Victory Lap
What’s your favorite hip-hop sub-genre at the moment?
Gangster Rap is still my go-to sub genre. Those artists still speak most to my spirit. I can relate more to those emotions and stories, than in any other genre. I also search for the wisdom i can extract in the allegory, of any piece of art that was made honestly. I listen to artists who are honest with themselves and it come across when you hear it, you feel it.
Be sure you go check out ATM’s music in the HNHH x TuneCore “Heat Seekers” playlist, below. We also urge you to stay tuned to HNHH as we will be bringing you more TuneCore “Heat Seekers” winners soon.
About TuneCore:
Many independent artists wonder how to get their music on Spotify, Apple Music, TikTok, Tidal, and other stores. The reality is, you don’t have to be signed to a major label – all you need is a digital distributor.
We recommend using industry leader TuneCore if you’re looking for a trustworthy and transparent service. For an affordable fee, TuneCore will host your album or single on all the major stores and streaming platforms. You get to keep all your rights and 100% of the sales revenue.
Artist Spotlight
Marsha Bartenetti reinvents in her own style “New York Minute”
Marsha Bartenetti’s latest release, “New York Minute,” written by Don Henley, Danny Kortchmar, and Jai Winding, offers emotional depth, turning a timeless look at life’s fragility into a reflective, cinematic journey. Stephan Oberhoff’s arrangement perfectly frames Bartenetti’s voice, and Kevin Bate’s expressive cello adds a warm resonance that makes the track feel like a movie.
The way each instrument sounds makes it feel planned, which lets the listener stay in the fleeting moments the song so beautifully describes. Bartenetti’s singing is the best part of the song. She shows an openness that feels real, as if she has lost something and still fully embraces love and presence with complete honesty. Her choice of words and small changes in tone make the lyrics feel even closer.
“New York Minute,” is a new version that pays tribute to the original while showcasing Bartenetti’s own style. The movie-like instruments and heartfelt vocals make the song feel both personal and universal. It makes us think about how hard it is to let go and hold on.
Artist Spotlight
“Yonkers” – Song by Tyler, the Creator
15 years ago, Tyler, the Creator released “Yonkers.” The song would go on to shape a generation of hip-hop fans and make him one of the most talked-about artists in modern music. Tyler’s work on “Yonkers,” which came out of the Los Angeles group Odd Future, was a brave mix of raw lyrics, dark humor, and simple production that made him stand out from other artists right away.
“Yonkers,” which is just over three minutes long, seems simple but has a big effect. The song’s production is based on a spooky bassline, simple piano chords, and simple drums. This puts Tyler’s voice and story front and center. His flow is slow and threatening, and it sends out a stream of verses that balance shock value with deep thoughts on themes like being alone, rebelling, and thinking about oneself. This song has a modern twist on the gritty, confrontational style of hip-hop that was popular in the early 2010s.
The music video for “Yonkers” became a cultural phenomenon all by itself. In the black-and-white video, Tyler looks straight into the camera while doing something that surprised both fans and critics. Tyler became known as an artist who isn’t afraid to push boundaries when the song’s raw lyrics and stark images quickly went viral. The video’s viral success brought Odd Future national attention and helped Tyler get more work, including his albums Goblin (2011) and Wolf (2013), which were both well-received by critics.
People who didn’t like “Yonkers” thought it was a new take on hip-hop. People in the genre often liked flashy production and collaborations, but Tyler’s solo song showed that minimalism can be just as interesting, if not more so, when it has strong lyrics. Young people who wanted realness and change connected with the song’s unapologetic tone, and its influence can still be heard in music today. Many contemporary artists assert that Tyler’s early compositions, particularly “Yonkers,” significantly influenced their lyrical writing and visual storytelling techniques.
“Yonkers” was a big moment in Tyler, the Creator’s career. It was a bold statement from a single artist who wanted to change the rules of hip-hop, and it captured the spirit of early Odd Future, a group that thrived on chaos, creativity, and free expression. More than ten years later, the song is still a touchstone for fans and a turning point in the growth of alternative rap. Its creepy beat, controversial lyrics, and viral music video are still seen as examples of a time when hip-hop was pushing its limits and welcoming a new generation of voices that were willing to question the way things were.
“Yonkers” is a cultural artifact, a snapshot of the time that shaped Tyler, the Creator’s unique artistic style, and a reminder of how powerful bold, unapologetic music can be.
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