Beauty
How to Build the Ultimate Home Gym For Your Best Workout Ever
No gym membership needed. …

If there’s one thing 2020 has taught us, it’s that we’re going to be in stay-at-home mode for a long time. But that doesn’t mean we should give up on all of our pre-pandemic routines, especially when it comes to maintaining our fitness schedules. So what if we can’t hit the actual gym? The perfect time to build a home gym is right now, and we’re going all out with absolutely everything you need to know. I’m talking machines, equipment, flooring and mats. Equinox, we’re coming for your brand!
Of course, you can always get a great workout sesh in by simply rolling out a yoga mat in your living room and turning on a YouTube workout. But if you’re really looking to get into shape, and have the extra space at home to utilize, building a home gym that’s 100% dedicated to workout equipment is the way to go. It won’t be cheap, but it doesn’t have to break the bank, either. Ahead, some of our best tips and trick from experts and gym-goers alike to help you built the home gym of your dreams.
Machines & Equipment
One way to save money in the process is to buy used equipment from places like Craigslist and Facebook Marketplace or at a local garage sale. Although the idea of used gym gear might gross you out, as long as you spray and wipe everything down with an antibacterial cleaner, you’ll be good to go.
Some obvious equipment essentials include a barbell, rack and plates, a bench, different-sized dumbbells, a few kettlebells and perhaps a stationary bike. Of course, you can also buy all of these things new, just be aware that this equipment doesn’t come cheap, which is all the more reason to use it often. Get your money’s worth! Your cost per use will go down the more you use your equipment and your strength and stamina will increase at the same time. It’s a win-win, truly.
Look out for two-fer style pieces of equipment, like a TRX band that serves a ton of of different uses. This way, you’ll be able to save space but have access to different options to help you tone and strengthen multiple muscle groups at once. It’s the best way to get major bang for your buck.
A punching bag is also a great addition to any at-home gym. They don’t take up too much space, and when utilized correctly, they’ll give you a great workout that’ll leave you sweating. Plus, it’s an awesome way to take out any aggression from a long workday. Some of my best workout classes were boxing or kickboxing-inspired and always left me feeling exhausted in the best way.
A rowing machine is also a great investment thanks to the full-body nature of the workout, but it goes without saying that one is quite the splurge, so make sure you’re budgeting appropriately. We’re big fans of the new CITYROW GO Max, a rower that comes with a touchscreen for tracking your workout and virtual classes. “The machine works out 85% of the body’s muscles with every stroke,” says Founder & CEO, Helaine Knapp. and it’ll only take up about four square feet in your home gym.

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Handheld Gear
Bowflex adjustable dumbells are also super versatile and offer 15 different weight settings in just two pieces of equipment. My parents have this piece of equipment in their home, and while I was living there for a few months, I ended up using the weights more often than I would have ever thought. You can set them to 5 pounds and aim for more reps during a barre-style workout or 20 pounds and go for fewer reps for a sculpting-style workout.
When it comes to choosing your gear, Asha Kai, founder and CEO of athleisure brand Ultracor, has a few great tips. “Versatility is the most important. Free weights are going to be the most effective part of building muscle,” she says. “We also suggest using resistance bands; they are great for a whole-body workout and don’t take up much room at all.” When it comes to home gym planning, the key is to save space and gain muscle.
When using a resistance band, place the band below your thighs during squat reps or around your ankles for a round of extra-intense shuffles. You’ll be sore in the best way possible. With free weights, you’ll be able to up the intensity on almost any exercise move from deadlifts to lunges. By adding on that weight, you’ll be working your muscles even harder and therefore getting better results.
Tone It Up trainer Tori Simeone suggests adding ankle weights to your at-home workouts so you can get the best bang for your workout buck. “Let’s be honest, when we’re working out at home, some days we might not push ourselves as much because no one is watching,” she says. “When you add a piece of equipment strapped onto your body, there’s no way to cheat through the workout.” Wise words.
“Make sure the workout is something you enjoy doing, no matter what it may be,” says Kai. “If you invest in the equipment, then you need to ensure it’s a workout you won’t grow tired of.” Even more reason to buy a good set of resistance bands and free weights and make the most of their versatility.

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Flooring
You’ll want to make sure you install the right flooring when building your home gym. At the very least, make sure you’re adding mats underneath your equipment to prevent skidding so your floors aren’t damaged during your workout. You can use a regular yoga mat for a quick fix, but most larger pieces of equipment will come with mats specifically sized to fit underneath the machines.
Alternatively, you can purchase flooring specially made for at-home gyms that can support the weight of the machines and equipment without doing any damage. These rubber puzzle piece-like mats interlock to create an impact-resistant floor. You’ll be able to do all the jump squats you want, without risking injury to your knees or damaging the floor beneath you.
The Workout
As for getting the most effective workout possible at home? That’s the easy part. “Drink a lot of water, stretch and give yourself time to recover,” says Kai. “It’s also important when targeting specific muscle groups to use compression technology to bring oxygen to the muscles throughout your workout. Ultracor just launched a new technology called Hypersonic() which does exactly that,” she explains. “By allowing the muscles to be compressed during your workout, you are able to tone faster, recover easier and see the progress even sooner.” Sounds like a great workout plan to us!
If you’re a class person, I’d recommend installing a small smart TV in your gym so you can stream all your favorite workouts on YouTube and download the best workout apps, like Tone It Up, to use during your sweat sesh.
Finally, when working out in a smaller space like a home gym, sometimes the best exercises are the simplest ones. “Don’t forget about classic moves like a wall sit or incline push-ups,” says Simeone. “There is so much that can be done in the small spaces of our homes, so don’t be afraid to get creative!”
Building a home gym definitely requires a bit of planning and you should be ready to spend some money to get the equipment and gear you need for an effective workout. Still, when it’s all said and done, you’ll have the perfect space to really get into shape, without ever leaving the comfort of your own home. What could be more worth it?
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Artist Spotlight
How Rare Beauty Propelled Selena Gomez to Billionaire Status

Selena Gomez is a talented entertainer known for her work as a singer, actress, and producer, and she has recently reached an impressive milestone by becoming a billionaire. Much of her financial success comes from her cosmetics brand, Rare Beauty, which has quickly become popular since it launched in September 2020. The brand stands out for its dedication to inclusivity, mental health support, and clever marketing strategies.
1. The Idea Behind Rare Beauty
Rare Beauty was created to challenge traditional beauty standards and celebrate individuality. Selena wanted to build a brand that offered quality makeup while encouraging self-love and acceptance. The name “Rare” is inspired by her third studio album.
A key part of Rare Beauty’s mission is to be inclusive. When it launched, the brand offered an impressive variety of 48 shades of foundation and concealer, catering to many skin tones. The packaging also considers accessibility, making it easier for people with disabilities to use the products.
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2. Smart Marketing and Social Media Success
Selena took full advantage of her large social media presence to promote Rare Beauty. With over 400 million followers on Instagram, she shares her personal stories and shows how to use the products, which helps build a strong connection with her fans. This engagement has created a loyal customer base.
Rare Beauty also effectively utilizes social media platforms like TikTok and Instagram, gaining significant attention and making it a popular choice among beauty lovers. One of their hit products, a liquid blush, sold over 3.1 million units in just a year, highlighting the success of their online marketing.
3. Strong Financial Growth
The brand’s financial success has been impressive, generating about $350 million in revenue in 2023, a 50% increase compared to the previous year. By May 2024, Rare Beauty’s value had grown to over $2 billion, showing its strong place in the market.
This financial success has also boosted Selena’s personal wealth. In September 2024, she became a billionaire with an estimated net worth of $1.3 billion, primarily thanks to her ownership of Rare Beauty. At 32 years old, she is one of the youngest self-made female billionaires in the U.S.
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4. Media Attention and Public Interest
The rise of Rare Beauty and Selena’s billionaire status has been widely reported in the media. A notable article from Bloomberg discussed the brand’s strategies and how they’ve resonated with consumers. The piece received extensive coverage, reaching over 250 media outlets and generating more than 1.8 billion impressions, highlighting the significant impact of her success.
5. A Commitment to Mental Health
In addition to its commercial achievements, Rare Beauty focuses on mental health. The brand has created the Rare Impact Fund, promising to donate 1% of sales to mental health initiatives, aiming to raise $100 million over the next ten years. This effort aligns with Selena’s commitment to mental health awareness, which many consumers appreciate in a brand.
Selena Gomez’s journey from entertainer to entrepreneur illustrates how she combines her values and understanding of the market with a genuine connection to her audience. Rare Beauty’s rapid growth shows a strong demand for inclusive and socially responsible beauty products. Selena’s story highlights the new wave of celebrity entrepreneurs, where authenticity and advocacy are just as important as the products they sell.
Artist Spotlight
Dua Lipa’s “Dance The Night” Reigns as the Ultimate Summer Soundtrack

Dua Lipa’s “Dance The Night” is a catchy new summer soundtrack. It evokes the sunshine, excitement of nightlife, and happiness that come with a true summer song. Co-written with the talented Mark Ronson, “Dance The Night” is a full-on experience that has quickly become the standout track of the season.
Not only is Dua Lipa a massive music star with multiple number-one hits, but this summer, she also made her acting debut as Mermaid Barbie in Greta Gerwig’s Barbie movie. It was only natural for her to be part of the film’s soundtrack, and she truly delivered. “Dance The Night” captures the fun and energy of her previous hits while turning it up with even more sparkle and good vibes, making it impossible not to dance along.
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“Dance The Night” was on the fast track to success. It quickly climbed to the top of the music charts, marking Dua’s fourth number-one song and adding to her growing legacy with hits like “New Rules,” “One Kiss,” and “Cold Heart.” This is about creating a lasting impact.
“Dance The Night” became the soundtrack for fun moments, whether at parties or dancing alone in your room. It’s the perfect song to play when you want to dress up, grab your friends, and dance the night away, just like Barbie does in the movie.
No summer track is complete without a great music video, and “Dance The Night” doesn’t disappoint. Featuring eye-catching visuals, impressive dance moves, and even a surprise appearance from the director, Greta Gerwig, the video captures all the exciting energy of the song. It also shows Margot Robbie’s Barbie living her best life, reminding us that having fun and being confident is always in style.
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What makes “Dance The Night” the ultimate summer song? It’s upbeat and instantly lifts your mood, making you want to dance. Its lyrics invite you to enjoy the moment, and it succeeds on all fronts. Dua Lipa has a knack for creating both familiar and new songs. With its lively disco sound, beautiful strings, and catchy rhythm, “Dance The Night” pays tribute to the classic dance music of the past while still feeling modern. It’s vibrant, exhilarating, and simply irresistible.
In a summer filled with movies, exciting pop moments, and unforgettable times, “Dance The Night” shines as the perfect soundtrack. Whether you’re watching Barbie on the big screen or dancing under the stars, Dua Lipa has given us another fantastic song to which we’ll keep dancing even as summer ends.
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