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ISY Claims Her “Gucci Baggage” With Empowering New Single + Music Video

Colorful R&B singer-songwriter and producer ISY demonstrates what it means to take what you have and make something beautiful on her new single “Gucci Baggage” out October 8. Released alongside a heartfelt music video, this track delves into the full scope of emotions experienced throughout life’s inevitable – and sometimes extreme – ups and downs. Characterized by an undeniably enticing chicness and glamour, the music video accompanying “Gucci Baggage” showcases ISY in her element as she makes appearances in a variety of gorgeous scenes throughout New York City. “The song started as a visual idea,” she says. “It’s sort of a chill acoustic deep-cut, very conversational. [She] felt the subject matter and story were important, but for [her], the video is the best thesis statement: taking what you’ve got and making it beautiful.”

Creative verses constructed from casual, yet complex, freestyles exude playfulness and create an irrefutably authentic element in ISY’s delivery. The Brooklyn-based artist relishes in the simple production of “Gucci Baggage,” using the project as an opportunity to highlight her clever lyricism and effortless melodic intricacies. ISY’s confidence and charisma manifest through creative vocal stylings throughout the track. From the depths of her soulful delivery to the decadent melismas embellishing an already beautiful melody, “Gucci Baggage” demonstrates the singer-songwriter’s substantial performance, writing, and production capabilities. In regards to the production of this track, ISY says that although “Gucci Baggage” is technically simple, it was one of the most challenging projects for her to complete. Despite minor challenges along the way, the artist undeniably struck gold with this melancholic bedroom pop anthem.

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Be on the lookout for “Gucci Baggage” and the accompanying music video set to release on October 8.

Borrowing from an eclectic mix of soundscapes, ISY is a prolific writer and producer who has performed regularly from an early age. She is an interactive and high-spirited performer, delivering her creations with great care. Her sound is informed by a broad range of genres, from the lyrical innovation of hip hop/rap to iconic Motown ambiance, or rugged early grunge. Her style is marked by both lyrical originality and playfulness, and the “accessible” melodic elements of pop music. She cut her teeth regularly busking on subway platforms, and now also streams her songs and production processes on Twitch – a community she describes as very much like virtual busking.

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Artist Spotlight

“Pretty Ugly” by Archer Stevens stirs the soul with retro-modern rock vibes

Archer Stevens

Pretty Ugly,” the inaugural single by Archer Stevens, represents a compelling homage to the golden age of 70s rock music with a fresh coat of modern vibrancy. From the outset, the track masterfully exudes an irresistible energy that embodies vintage and contemporary influences, acting as a sonic bridge between eras. The Phoenix-based ensemble skillfully weaves their influences into a pronounced, personal narrative.

A noteworthy aspect of the track is its instrumentation. Recorded across three diverse locations, Phoenix, Los Angeles, and even Peru, the song has a global resonance. The incorporation of congas introduces a surprising layer of depth and rhythm, giving “Pretty Ugly” a distinct flair that separates it from cookie-cutter rock releases. This thoughtful musical choice enhances the song’s groove, complementing the shimmering guitar lines and soulful vocal delivery.

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Lyrically, “Pretty Ugly” plays on contrasts, embodying the emotional push and pull of life’s dualities. The heartfelt lyrics evoke a sense of intimate admiration and longing to please a partner, while the melodic structure ensures the track remains uplifting despite its introspective qualities.

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By drawing inspiration from the enduring spirit of rock legends such as Elton John, Joe Cocker, and the Rolling Stones, Archer Stevens pays tribute to their predecessors without resorting to imitation. The soaring vocals and driving rhythm establish “Pretty Ugly” as a cathartic anthem that appeals to classic and contemporary rock enthusiasts. With this debut, Archer Stevens distinguishes itself as a band unafraid to experiment and honor its musical heritage, thus carving out its unique sonic identity. The result is a richly layered auditory experience that captivates from the first listen, revealing engaging narratives within the music.

 

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For more information about Archer Stevens, please visit [website]. 
CLICK HERE TO STREAM Archer Stevens’ Pretty Ugly on Spotify.
CONNECT WITH Archer Stevens | Instagram

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Artist Spotlight

“Do You Still Remember?” by Khynan Rhys turns heartache loss into soulful harmony

Khynan Rhys

At the age of 18, Khynan Rhy, a solo musician and multi-instrumentalist from Northwich, Cheshire, demonstrates exceptional maturity in his songwriting capabilities, indicating a wisdom that transcends his years. His sophomore single, “Do You Still Remember?” is a heart-stirring attestation to his musical aptitude and emotional profundity. It intricately weaves together a sonic narrative that encapsulates poignant lyricism, authenticity, and evocative melodies, effectively exploring the aching nostalgia of separation and longing.

Drawing on a rich palette of influences like Artemas, Daniel Caesar, and Ocean Alley, Khynan crafts a familiar sound and style that is distinctly his own. The track opens with a delicate interplay of introspective guitar melodies and ethereal synth layers, creating an atmospheric canvas that perfectly frames his soulful vocal delivery. The production, entirely helmed by Khynan and polished by Ben Booker’s mastering touch, feels intimate yet sophisticated without stripping away an ideal balance that lets the emotion shine through the song’s soulful compulsion.

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What makes “Do You Still Remember?” so captivating is its ability to resonate profoundly, transforming universal themes into specific, relatable experiences. Whether audiences are reminiscing about lost love, the bittersweet pang of first love, or confronting the emotional void left by bereavement, Khynan’s lyrics indeed hit like a gentle nudge to the heart that refuses to shy away from the deep memories of heartbreak, possessing a poetic resonance that endures long after the song ends.

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Through this second release, Khynan Rhys establishes himself as an emerging star poised for lasting impact, building upon the initial success of his debut single, ‘Closed Doors.’ He expresses emotional vulnerability that invites audiences to engage with his work. “Do You Still Remember?” offers a moment of introspective reflection on the sorrow of losing someone once deemed irreplaceable, proving that even in our most solitary experiences, music can make us feel less alone.

 

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For more information about Khynan Rhys, please visit [website]. 
CLICK HERE TO STREAM Khynan Rhys’ Do You Still Remember? on Spotify.
CONNECT WITH Khynan Rhys | Instagram | TikTok | Facebook |

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