Connect with us

Music

ISY Claims Her “Gucci Baggage” With Empowering New Single + Music Video

Colorful R&B singer-songwriter and producer ISY demonstrates what it means to take what you have and make something beautiful on her new single “Gucci Baggage” out October 8. Released alongside a heartfelt music video, this track delves into the full scope of emotions experienced throughout life’s inevitable – and sometimes extreme – ups and downs. Characterized by an undeniably enticing chicness and glamour, the music video accompanying “Gucci Baggage” showcases ISY in her element as she makes appearances in a variety of gorgeous scenes throughout New York City. “The song started as a visual idea,” she says. “It’s sort of a chill acoustic deep-cut, very conversational. [She] felt the subject matter and story were important, but for [her], the video is the best thesis statement: taking what you’ve got and making it beautiful.”

Creative verses constructed from casual, yet complex, freestyles exude playfulness and create an irrefutably authentic element in ISY’s delivery. The Brooklyn-based artist relishes in the simple production of “Gucci Baggage,” using the project as an opportunity to highlight her clever lyricism and effortless melodic intricacies. ISY’s confidence and charisma manifest through creative vocal stylings throughout the track. From the depths of her soulful delivery to the decadent melismas embellishing an already beautiful melody, “Gucci Baggage” demonstrates the singer-songwriter’s substantial performance, writing, and production capabilities. In regards to the production of this track, ISY says that although “Gucci Baggage” is technically simple, it was one of the most challenging projects for her to complete. Despite minor challenges along the way, the artist undeniably struck gold with this melancholic bedroom pop anthem.

Be on the lookout for “Gucci Baggage” and the accompanying music video set to release on October 8.

Borrowing from an eclectic mix of soundscapes, ISY is a prolific writer and producer who has performed regularly from an early age. She is an interactive and high-spirited performer, delivering her creations with great care. Her sound is informed by a broad range of genres, from the lyrical innovation of hip hop/rap to iconic Motown ambiance, or rugged early grunge. Her style is marked by both lyrical originality and playfulness, and the “accessible” melodic elements of pop music. She cut her teeth regularly busking on subway platforms, and now also streams her songs and production processes on Twitch – a community she describes as very much like virtual busking.

Advertisement

Artist Spotlight

Reetoxa sings about being alone but still creating something meaningfulwith new album “Soliloquy”

soliloquy

Reetoxa’s “Soliloquy” is a beautiful and very personal album with 26 songs. It came out after years of being by myself and thinking. The author spent a lot of time on this, but they finished it during the COVID pandemic. It lasts for 1 hour and 25 minutes. Jason is very creative because he can make art out of things that don’t make sense. There weren’t many ideas in 1997, but they grew into a whole set. The only thing that stayed the same was “Bottle.” He couldn’t keep to his usual recording schedule, so he started working on songs that weren’t finished yet. He drew on his own life and made something real and clear.

While writing “Soliloquy,” Jason pushed himself to the limit by only eating cigarettes and drinking coffee. The album feels heavy, like diary entries that were never meant to be read out loud. Each song is a direct and honest look at a moment, a fear, or a memory. The songs on the album are about being strong and quiet and being honest about how you feel. “You Deserve Better Than Me” makes you think, but “Insatiable” is more important. There was no need to rush, everything had been planned.

At first, “Soliloquy” was going to be a big six-album project, but in the end, it was just 26 songs with a point. Songs like “Akaroa,” “Dancing with Lou,” and “The Lisa Song” make you feel like you’re with someone and in a certain place. “Demand Perfection” and “War Killer” are sharper. There are natural differences between the light and dark, the chaos and calm, and other things on the album. These show how hard it is for Jason to get what he wants. We don’t want to fight these changes because they all work well together.

We’re following the lines of a life that never ends. “Soliloquy” by Reetoxa is a song about strength and creativity that never gives up. “Love Keeps Burning Still,” “Wake Up Lucy,” and “Alright,” the last song, are all songs that stick with you and show that something important can happen even when you’re alone. This release is both a letting go and a remembering. It’s a sign that thoughts that have been stuck in your head for a long time are finally coming out.

Advertisement

Connect with Reetoxa on Spotify

Continue Reading

Artist Spotlight

Reetoxa captures a fleeting moment in new release “Thrift Shop Dress”

thrift-shop-dress

Reetoxa’s latest release, “Thrift Shop Dress,” is a bright, feel-good rock track that captures the moment when you see someone unforgettable and have no idea what to do about it. The track starts with a lot of energy, attitude, and a rush of youthful spontaneity that feels both new and familiar.

While driving through Brunswick on the way to band practice, Jason wrote the song. It came to him almost as quickly as the moment that gave him the idea. When he saw a beautiful, effortlessly cool girl, his imagination took over, and within a minute, the bones of “Thrift Shop Dress” were already alive. That sense of urgency runs through the whole song, giving it a real, unfiltered pulse that can’t be faked.

“Thrift Shop Dress” is simple but something everyone can relate to, seeing someone across the street who makes you stop in your tracks. Reetoxa doesn’t make things more complicated, instead, she leans into the raw feelings of the moment, the curiosity, the doubt, and the crazy stories your mind starts telling you right away.

Connect with Reetoxa on Spotify

Advertisement
Continue Reading

Video Of The Week

Trending