Artist Spotlight
Joseph Carney & IAMTHELIVING – “The Reverse Music Video”
“The Reverse Music Video” is a unique, conceptual new offering from acclaimed filmmaker Joseph Carney made in collaboration with Juno-winning musician IAMTHELIVING. Having both grown up in the UK before relocating to Canada, the two artists joined forces in Vancouver, BC to create this one-of-a-kind piece, halfway across the world from their shared homeland.“The Reverse Music Video” was crafted through an idiosyncratic process, in which, Carney first filmed IAMTHELIVING’s loose vocal improvisations and built a story on the fly, then constructed a song by combining multitudes of takes, resulting in a song & music video unlike any other- one where the video came first, and then the music second.
A holistic collaboration that showcases the two artists’ natural chemistry and a keen eye for detail, “The Reverse Music Video” makes for a refreshing take upon music visuals in a current landscape where many are falling into the same patterns. Not only is the pair’s willingness to break boundaries and work outside the box highly admirable, but so is the craftsmanship itself- an enlivening combination of atmospheric alternative R&B sounds from IAMTHELIVING and glowing, focused shots from Carney that inspire a feeling of clarity.
About Joseph Carney: Originally from the UK, Joseph spent his childhood moving all over the world, never settling for more than 2 years, giving him a unique global perspective that he lends to every project.
Post graduation, Joseph forged a career as an up-and-coming directorial talent in Canada, with two short films funded by highly selective and sought-after Canada Council of the Arts grants, as well as a variety of artistic projects like this one. He now lives in New York City.
Artist Spotlight
SweetCandy! reveals the truth behind new release “ISOLATED DISPOSITION”
SweetCandy! latest release of “ISOLATED DISPOSITION,” a single that doesn’t just talk but also confesses, opens up a very open space. The song was written right after a fight, and it has a lot of emotional baggage that most artists would be too scared to show. SweetCandy! doesn’t give up, it pushes all the way in.
“ISOLATED DISPOSITION” is how isolating it feels to be alone and not understood. But instead of blaming others, the story looks inward and reveals a deeper truth, being alone can often be a choice. The song gets to the point, shutting down only makes the emotional distance between us and others bigger.
There isn’t any effort to make things better or hide the pain, SweetCandy! talks openly about how hard it is to want to be understood while also keeping things that would help people understand you. A lot of people who hear it will know right away that it doesn’t make sense.
“ISOLATED DISPOSITION” seems like a turning point in the end. It shows that people are ready to be more responsible, grow, and be honest with each other in the future. SweetCandy! makes it clear that being open about your feelings isn’t a sign of weakness, it’s the way to be truly seen in a world where it can feel dangerous to do so.
Artist Spotlight
Shweta Harve sings of love that stands strong like a Tree on “Have You Loved Like a Tree?”
Shweta Harve’s latest release, “Have You Loved Like a Tree?” gently prompts listeners to reflect on how we think about love today. She uses a tree as a metaphor to show that love is stable, patient, and unchanging, rather than short-lived or performative.
Harve takes listeners to a place where they can think about their own experiences and the emotional truths they share with others. At its most basic level, the song is about unconditional love, love that gives without expecting anything in return, protects without being seen, and is always there even when you don’t see it.
The lyrics say, “Just like a tree, I will never fold / I will only give, endure, and grow / I’ll hold you close, I’ll let you go,” which is the heart of the song. Harve paints love as something that endures through storms, distance, and silence, just as trees endure through changing seasons. That picture has a quiet power that stays with you long after the song is over.
Connect with Shweta Harve on Youtube
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