Artist Spotlight
Joseph Carney & IAMTHELIVING – “The Reverse Music Video”
“The Reverse Music Video” is a unique, conceptual new offering from acclaimed filmmaker Joseph Carney made in collaboration with Juno-winning musician IAMTHELIVING. Having both grown up in the UK before relocating to Canada, the two artists joined forces in Vancouver, BC to create this one-of-a-kind piece, halfway across the world from their shared homeland.“The Reverse Music Video” was crafted through an idiosyncratic process, in which, Carney first filmed IAMTHELIVING’s loose vocal improvisations and built a story on the fly, then constructed a song by combining multitudes of takes, resulting in a song & music video unlike any other- one where the video came first, and then the music second.
A holistic collaboration that showcases the two artists’ natural chemistry and a keen eye for detail, “The Reverse Music Video” makes for a refreshing take upon music visuals in a current landscape where many are falling into the same patterns. Not only is the pair’s willingness to break boundaries and work outside the box highly admirable, but so is the craftsmanship itself- an enlivening combination of atmospheric alternative R&B sounds from IAMTHELIVING and glowing, focused shots from Carney that inspire a feeling of clarity.
About Joseph Carney: Originally from the UK, Joseph spent his childhood moving all over the world, never settling for more than 2 years, giving him a unique global perspective that he lends to every project.
Post graduation, Joseph forged a career as an up-and-coming directorial talent in Canada, with two short films funded by highly selective and sought-after Canada Council of the Arts grants, as well as a variety of artistic projects like this one. He now lives in New York City.
Artist Spotlight
Leyla Romanova finds strength in silence on new release “Self-Control”
Leyla Romanova‘s new single, “Self-Control,” is a powerful emotional release that feels more like a manifesto for surviving modern chaos than a song. In a world of opinions, urgency, and emotional exhaustion, Romanova offers a track based on one radical idea: not reacting.
“Self-Control” immediately creates tension and clarity. The drums keep everything together with discipline and purpose. As the textured instrumentals expand like waves of thought through a crowded mind, the bass anchors the listener emotionally.
The contrast between outside noise and inside stillness makes the song compelling. Romanova’s work captures the feeling of being overwhelmed by pressure, opinions, and distractions while silently retaining personal peace. There are no major uprisings. But restraint is power. The song knows energy conservation is a survival strategy.
Connect with Leyla Romanova on Spotify || Instagram || Facebook || Youtube
Artist Spotlight
J’mall expresses the pain of chasing someone else’s success over your own on “Unattainable”
J’mall’s latest single, “Unattainable,” expresses the pain of chasing someone else’s success over your own. The song explores the emotional void caused by constant comparison rather than motivation.
“Unattainable” is about realizing that no matter how hard one works to meet others’ expectations, the reward will never be satisfying. J’mall explores the stress of “keeping up with the Joneses” and the exhaustion of comparing yourself to standards that weren’t meant for you.
The song’s honesty resonates, the message doesn’t feel preachy or polished. It feels personal, like J’mall is sharing life lessons. The record’s quiet strength is its embrace of individuality and personal responsibility without pretending it’s easy.
Connect with J’mall on Spotify || Instagram || Soundcloud
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