Music

Kendrick Lamar’s “Not Like Us” Smashes Records and Sparks LA Library’s Hoot-Worthy Response

Kendrick Lamar has struck gold again with his “Not Like Us” music video, amassing millions of views and igniting widespread conversation. Currently boasting around 24.5 million views, the video has fans buzzing and dissecting every detail. One unexpected reaction came from the Los Angeles Public Library, which jokingly considered “retiring” their owl puppet mascot after Kendrick’s playful jab at Drake, symbolized by smashing an OVO owl piñata in the video.

The library’s owl puppet, a staple in children’s programming, became the center of a light-hearted jest on TikTok, fueled by the “Certified PDF-file” line in “Not Like Us.” While the owl predates the Kendrick-Drake rivalry, the humor struck a chord with fans, further propelling the video’s popularity. Breaking records, the video now holds the title for the most views for a rap video within 24 hours this year, cementing its place in viral video history.

Beyond the owl antics, “Not Like Us” is rich with symbolism and subtle jabs. Co-directed by Kendrick and Dave Free, the video addresses Drake’s claims of tension, particularly those insinuated in tracks like “Family Matters” and “The Heart Part 6.” Drake’s allegations about the paternity of Kendrick’s son were met with appearances by Kendrick’s partner, Whitney Alford, and their children, seemingly refuting Drake’s accusations.

As fans continue to unravel the video’s layers and speculate on potential album hints, “Not Like Us” remains a cultural phenomenon. Whether this leads to more owl-themed jokes or a deeper dive into Kendrick and Drake’s ongoing saga, one thing is certain: Kendrick Lamar knows how to keep us all watching and talking.

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Music

SV and Alyssa Jane Race Against Time on Addictive New Track “Clocked”

When SV and Alyssa Jane join forces, you already know it will be something special, and their latest drop, “Clocked,” is no exception. In a world that’s constantly clicking, this Alternative Hip Hop banger is the perfect theme music for everyone caught up in the madness of following their dreams before time’s up.

Right off the jump, “Clocked” pulls you in with its hypnotic beat, a grunge feel, a bit of the future, all attitude. SV wastes no time establishing the mood, spitting intense, sharp verses that drip charisma and breathe urgency. His flow is smooth here, riding the beat like a wave, luring listeners further into the song’s rippling energy line by line.

Then comes Alyssa Jane, and poof, the vibe changes in the best way. Her voice on the mic is arresting, lending a snarling playfulness to the song. The chemistry between SV and Alyssa Jane is palpable, each prodding the other more and more to go harder, faster, louder. They might as well be daring each other and us to be faster.

What sets “Clocked” apart is more than its infectious energy: It’s the sense that it knows how that universal battle against time feels. Whether you’re on the grind for success, chasing a passion, or taking it one day at a time, “Clocked” is relatable, but it doesn’t get bogged down in the heavy stuff. Instead, SV and Alyssa Jane convert the pressure to pure fuel, making the stress of the ticking clock cause them to celebrate.

With this track, SV again shows that he’s the master at crafting tight lyricism with out-of-the-box production. And Alyssa Jane? She’s an ideal co-pilot, adding just the right amount of extra fire that makes “Clocked” an undeniable earworm.

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Artist Spotlight

Alwyn Morrison scales through with new single “Chained”

Alwyn Morrison’s new single, “Chained,” hits hard with its heartfelt message, offering an honesty rare in music today. Written while he was flying to Europe, this song comes from deeply personal experiences and showcases Alwyn’s most vulnerable side yet.

Teaming up with his longtime friend Michael Ales for songwriting and working with producer Michael Carey in Los Angeles, Alwyn creates a sound that feels both rich and simple. The guitar-driven music is full of warmth, exhaustion, and hope.

“Chained” plunges into the complex realities of loving someone who struggles with depression. Alwyn beautifully captures the heavy feelings that come with it, expressing the helplessness, loyalty, and quiet sadness often accompanying such love. His lyrics paint a vivid picture, inviting you to share the emotional journey of navigating the hidden struggles that can tie two people together.

The track’s raw honesty resonates with anyone who has faced challenges in love. It reminds us that sometimes love means standing by someone going through tough times. In “Chained,” Alwyn Morrison captures real human experiences and turns them into music that sticks with you.