Music
Kendrick Lamar’s “Not Like Us” Smashes Records and Sparks LA Library’s Hoot-Worthy Response
Kendrick Lamar has struck gold again with his “Not Like Us” music video, amassing millions of views and igniting widespread conversation. Currently boasting around 24.5 million views, the video has fans buzzing and dissecting every detail. One unexpected reaction came from the Los Angeles Public Library, which jokingly considered “retiring” their owl puppet mascot after Kendrick’s playful jab at Drake, symbolized by smashing an OVO owl piñata in the video.
The library’s owl puppet, a staple in children’s programming, became the center of a light-hearted jest on TikTok, fueled by the “Certified PDF-file” line in “Not Like Us.” While the owl predates the Kendrick-Drake rivalry, the humor struck a chord with fans, further propelling the video’s popularity. Breaking records, the video now holds the title for the most views for a rap video within 24 hours this year, cementing its place in viral video history.
Beyond the owl antics, “Not Like Us” is rich with symbolism and subtle jabs. Co-directed by Kendrick and Dave Free, the video addresses Drake’s claims of tension, particularly those insinuated in tracks like “Family Matters” and “The Heart Part 6.” Drake’s allegations about the paternity of Kendrick’s son were met with appearances by Kendrick’s partner, Whitney Alford, and their children, seemingly refuting Drake’s accusations.
As fans continue to unravel the video’s layers and speculate on potential album hints, “Not Like Us” remains a cultural phenomenon. Whether this leads to more owl-themed jokes or a deeper dive into Kendrick and Drake’s ongoing saga, one thing is certain: Kendrick Lamar knows how to keep us all watching and talking.
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Artist Spotlight
Louise Goffin Takes Us for an Intimate Ride with “Backseat”
Louise Goffin’s new single, “Backseat,” takes listeners on a nostalgic journey, like a late-night drive filled with deep emotions. The Brooklyn-born singer-songwriter offers a heartfelt song that feels personal yet relatable to everyone. Drawing inspiration from the storytelling style of Laurel Canyon, “Backseat” invites you to dive into its rich, soulful sounds and escape the daily hustle and bustle.
Goffin’s talent shines through in her ability to tell a story reflecting her life experiences. Growing up with famous songwriters, she experienced a world full of creativity and ups and downs, which she beautifully expresses in her music. “Backseat” captures the mix of chaos and tranquility, creating a calming yet powerful musical experience. Her gentle voice flows over various instruments, making it feel like a cozy chat with a close friend.
At its heart, “Backseat” touches on balancing being a passenger in life and taking charge, something everyone can relate to when feeling uncertain about the past and future. Goffin’s gift for sharing her thoughts makes this journey feel shared, showcasing her storytelling talent.
Louise Goffin is truly coming into her own as an artist, turning the intricacies of life into songs that resonate with many. Whether you’re already a fan or just discovering her music, “Backseat” is a song you don’t want to miss—a beautiful celebration of growth, resilience, and the magic of music.
Artist Spotlight
Rich Kidz’s “Settle Down” Hits a Sweet Spot with Heartfelt Realness
Regarding merging authenticity with infectious beats, Rich Kidz pairs up like no other, and their latest single, “Settle Down,” dives into the depths of love and relationships. At the same time, ensuring listeners remain locked in with melodic flows unique to the duo.
Written in the studio during honest discussions about their personal lives, “Settle Down” is less a song than a heart-to-heart. The two talk about the fact that no relationship is perfect, and that’s just fine. All good things end up being perfect in their unique way. Rich Kidz features relatable lyrics and production that are both contemporary and ancient all at once, teaching us that the beautiful aspects of love are the flaws.
The song offers a luxuriant sound from the very first bars, combining smooth harmonies with a midtempo gait that feels like the auditory half of a cleanse. It’s reflective but also a lift, a duality that aligns with the message of accepting the highs and lows in any partnership. The duo’s storytelling shimmers as the verses progress, mixing personal details with a wider, relatable narrative.
“Settle Down” is not just a song for romantic couples; it serves as a universal rallying cry for anyone taking the plunge into the complicated tango of human relations. Whether you’re enjoying love’s sweet side or grappling with its thorns, this track has something to tell you.
The way Rich Kidz pairs its introspection with infectious energy makes “Settle Down” extraordinary in today’s music landscape. This is one of those songs that has to be added to everyone’s playlist and shows how much they have grown as a band. With this release, they’re not merely making music — they’re composing a soundtrack to life’s most pivotal moments.
