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Lil Baby Signs New Artist To 4PF

Lil Baby has made it a point to not only become one of the leading recording artists in the world, dominating this year with his double-platinum album My Turn and his high-charting single “The Bigger Picture”, but to also become a trusted executive in the industry.

Much like Young Thug, Yo Gotti, Rick Ross, and other bosses before him, Lil Baby is learning how to be great on the business side of music, tapping into the streets and signing artists to his own 4PF label.

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So far, he’s elevated the careers of 42 Dugg (in a joint deal with CMG), Rylo Rodriguez, and other rising stars.

He recently teased that he would be signing his first woman artist, hinting that she was a great singer. We’ve finally learned her identity as, this week, Lil Baby announced the signing of Chalynn Moneè to 4PF.

The Atlanta-based artist has already earned co-signs from SZA, Tay Keith, and Calboy and, now, she’s about to earn a lot more attention as she continues her career with 4PF.

“Congratulations @chalynnmonee ! Welcome To The Team,” wrote Baby on Instagram. “Also Want To Thank You For Trusting Me An My Label With Your Career !! I Gotcha. Let’s Goooooo.”

As her career develops, we’ll keep you posted with news about Chalynn Moneè, as well as Lil Baby and other 4PF artists.

Congrats, Chalynn!

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Kieran James Honors Memory with “Part of the Grind”

Singer-songwriter Kieran James delivers a devastating new single with “Part of the Grind,” a track to tackle the tangled emotions behind loss and memory. A love letter penned to a close friend who faced severe cognitive decline, the song’s emotional heft feels universal yet heartbreakingly personal.

Set to delicate instrumentation and achingly sung vocals, “Part of the Grind” is both a lament and an honoring, a means of remembering while addressing the unavoidable cost of time and illness. His voice floats, leaving room for silence and the long pauses that so often come with grief. But in that silence, there is warmth as well, a refusal to let memory be totally extinguished.

Resilience is also implied in the song’s title, a reminder that even in heartbreak, life goes on and holding the memory of someone stays with the rhythm of everyday living. it’s an anthem for anyone who has ever looked on witnessing decline, mixed sorrow with love.

In Kieran James’s “Part of the Grind,” we hear music as well as go behind it. He gives us room feel, to mourn, and to honor. In the process, he turns private pain into something achingly universal, a song for everyone who has either loved or lost.

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Esthy glows up with joy on new anthem “light it up”

In her latest song, “light it up,” singer-songwriter and producer Esthy from LA brings a vibrant and uplifting vibe that feels like sunshine in musical form. By mixing elements of playful country with polished pop sounds, she creates a track that’s all about having fun and enjoying life.

Esthy’s singing truly shines, showcasing a lively and confident style. There’s a playful tone in her voice that makes the lyrics feel friendly and inviting, encouraging you to set aside your worries and immerse yourself in the moment.

“light it up” radiates energy and is lively and bright, featuring catchy guitar riffs and upbeat rhythms that draw you in right away. If you enjoy artists like Anne-Marie or OneRepublic, you’ll love this song, and Esthy adds her unique flair, making it special and memorable.

Esthy has a talent for creating catchy melodies, and with this one, you’ll find yourself humming throughout your day. Esthy is here to spread joy, inspire energy, and make music that connects with you instantly. This track is designed to remind you of your true unstoppable nature, and Esthy lights it up.

CLICK HERE TO STREAM Esthy’s “lights it up” on Spotify.
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