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McDonald’s Deny Using Travis Scott Collab To Cover Up Discrimination Lawsuits

Despite a global pandemic, Travis Scott has emerged victorious in 2020. He became the first celebrity since Michael Jordan to nab his own McDonald’s meal which, as described in an internal memo to the company in June, was a play to “better connect with African-American youth as we go forward.”

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According to Vice Media, the launch of the Travis Scott meal, as well as the recent collab with J Balvin, was a possible effort to cover up massive discrimination lawsuits against McDonald’s. Given Travis Scott is a Black celebrity that has hip-hop, a Black art form, on lock, McDonald’s decision to partner with him could be a way at “obfuscating other McDonald’s-related news items” given its success, according to Chin Jou, author of Supersizing Urban America: How Inner Cities Got Fast Food With Government Help.
The first lawsuit was filed at the top of the year accusing the company of having “conducted a ruthless purge” of Black leadership and created “hostile and abusive work environment” for Black executives and owners. In the last year, there was been a drop in Black employees in upper-level positions, according to the suit, dropping from 42 in November to 7 by the time 2019 rolled around. Vicki Guster-Hines and Domineca Neal, the plaintiffs, said they were demoted from their roles as senior vice presidents of the company in 2018, a decision they said was rooted in race.
A second lawsuit was filed against McDonald’s by a group of 52 Black franchise owners in September, the same month Scott launched his burger, who claim the corporate giant made them deal with “systematic and covert racial discrimination” since the 1980s. This is rooted in allegations that the company had forced these Black franchise owners into opening low-income areas with high crime rates. These locations would have lower sales than the national average and higher overall operational costs. The lawsuit alleged McDonald’s didn’t provide the Black franchise owners the financial support they would white franchise owners.
Though McDonald’s has previously denied these allegations, they did release a statement to XXL this afternoon, saying, “Any claim that McDonald’s collaboration with Travis Scott was launched in response to recent litigation is completely false. We teamed up with Travis—and our newest celebrity partner, J Balvin—because of their love for the McDonald’s brand, their widespread appeal and their loyal following among our younger customers and our crew.”
The rep added, “In regards to the litigation—these allegations fly in the face of everything we stand for as an organization and as a partner to communities and small business owners around the world. Not only do we categorically deny the allegations, but we are confident that the facts will show how committed we are to the diversity and equal opportunity of the McDonald’s System, including across our franchisees, suppliers and employees.”
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Tsu Surf Sparks Hope from Behind Bars With A Bold Promise of Return

In a message that brought hope throughout the hip-hop community, Tsu Surf shared an inspiring update from prison that felt more like a glimpse into his heart than a typical social media post. Recently, Surf made a statement on his Instagram featuring a billboard that promotes Mozzy’s new album, “Intrusive Thoughts.” While the billboard is dedicated to Mozzy, its message resonates, “This message is brought to you by Mozzy. Free Surf.” Surf also wrote a powerful caption: “FREE ME TIL ITS BACCWARDS. BE HOME IN A SECOND. DON’T BLINK.”
For those who’ve been following Surf’s journey, his triumphs, struggles, and legal issues, these words carry a special weight. After pleading guilty in April 2023 to some serious charges related to conspiracy and firearms, Surf was sentenced to five years in prison. This could have been a much worse situation; he was facing up to 30 years. So, when the judge announced the sentence, it felt like a relief to his devoted fans. Since then, things have been quiet on his front, but this new post breaks that silence not with specifics but with energy and hope. Surf’s statement uses the kind of expressive language his fans understand. When he says, “Be home in a second,” he’s suggesting that early release could be possible, even if he doesn’t provide exact details.
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The fact that Mozzy, a respected rapper in his own right, strengthened Surf’s message shows a deep bond that goes beyond music. It’s about support and hope for the future. In a world where public backing can quickly fade, Surf’s impact still shines brightly. This moment doesn’t signal his return just yet, but it hints that the countdown to his release might be starting. While Tsu Surf may be physically locked away, his spirit remains alive and active. And if his words indicate, he could be back sooner than anyone thinks.
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Kanye West’s Heartfelt Plea to Bianca Censori Hits the Airwaves as the Couple Reunites in Spain

Kanye West has just released a new song named after his wife, Bianca Censori, and it’s getting a lot of attention. The track is a part of his upcoming album, WW3, and it dives into the complex feelings surrounding their relationship, especially after some public struggles they’ve faced. In the song, Kanye shares his deep feelings of regret after their recent fallout, giving listeners a personal look into his life. The lyrics are a direct appeal to Bianca, as he asks for her forgiveness, saying things like, “Bianca, I just want you to come back.” He acknowledges how his famous rants on social media may have contributed to their challenges.
The song reveals a lot of emotional turmoil, including instances where Bianca has tried to help him and even experienced a panic attack because of his online behavior. Many listeners have resonated with the song, feeling empathy for both Kanye and Bianca as they deal with the aftermath of their breakup. When the song came out, there was a lot of speculation about whether they were really apart or if it was just a reflection of their past troubles. The mystery grew when Kanye’s lyrics hinted at a temporary separation. However, they were recently spotted together enjoying dinner at an Indian restaurant in Spain, suggesting they may have reconciled.
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This public outing shows that they are working through their issues despite their rocky times. Their dinner together sends a strong message that their relationship is still going strong despite the challenges and public attention. Kanye’s ability to mix his personal struggles with his music continues to Captivate audiences, and this new song is no different. With WW3 on the way, many are eager to see how his emotional journey unfolds, both in his life and through his music.
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