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TDE rapper Reason gets exactly what he wants in the new video for “Westside” from his October album New Beginnings. The wistful song, which features Spillage Village’s Mereba on the soulful hook, finds the Del Amo, California spitter unleashing his slickest dirty mack game on the object of his affections, but the video plays things slightly differently. It follows a bank teller who appears to be in a flourishing relationship with one of the bankers at work, causing dissonance with the song.
Then Reason shows up at the bank multiple times, looking like he’s got his eyes on this young lady and designs on her heart. However, he still doesn’t seem to be making any headway, and her relationship looks as strong as ever by the time he walks into the bank holding a bouquet of roses. I won’t spoil the twist, but I’m sure if you’ve watched any of Reason’s other cinematic music videos, you can probably guess where this one is heading.
Over the past year, Reason’s shown a true penchant for creative, narrative music videos for songs like “Favorite N****,” “Pop Sh*t,” and “Trapped In” — although, he can go for a purely eye-popping aesthetic as well, as he does on the Vince Staples collaboration, “Sauce.” Combined with his thoughtful bars, easygoing charisma, and star turn on “LamboTruck,” from Revenge Of The Dreamers III, he’s put himself in prime position for a huge breakout in 2021.
Watch Reason’s “Westside” video above.
Indie
Mona Lissa Chanda breaks free with a soulful song of self liberation ‘Professional Victim’
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Mona Lissa Chanda is making waves with her new single, “Professional Victim.” This is a powerful reminder of self worth wrapped in a catchy rhythm that will get you moving. The music has a classic Motown feel, featuring engaging guitar work from Montreal artist Paul Cargnello.
Chanda’s strong and straightforward singing brings a sense of urgency, expressing the feelings that come when breaking away from toxic relationships. The lyrics draw from her experiences and the stories of others who have faced emotional hardships, reflecting struggles many can relate to. However, instead of dwelling on the negative, “Professional Victim” celebrates the bravery it takes to set boundaries and regain control.
The song radiates an energetic vibe that mixes timeless soul music with a modern twist. The guitar adds an exciting touch that makes the song even more enjoyable, turning Chanda’s message about self empowerment into a danceable track. “Professional Victim” captures a unique blend of honesty and strength, providing a refreshing perspective on vulnerability. Mona Lissa Chanda is sending a powerful message with catchy music, and her words are sure to resonate with many.
Artist Spotlight
Leonie Sherif evokes a sensory escape into a seductive symphony with her new single, “TWILIGHT”
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Leonie Sherif meticulously sculpts an auditory experience with her latest single, “TWILIGHT.” The East London/Essex-based singer-songwriter demonstrates her refined approach to musicianship, inviting listeners into an intimate, ethereal soundscape where passion converges with poetic nuance. This aromatic track serves as a sonic escape, further enhancing Leonie’s innovative fusion of olfactory and auditory sensibilities. It aligns seamlessly with her second fragrance under her perfume house label, Sense’N’By Sherif. Trust us, it’s a sonic experience that tantalizes the senses of smell and hearing.
From the onset of “TWILIGHT,” the audience is enveloped in a hypnotic soundscape, where sultry lyricism synergizes with lush production and intertwines like lovers in the night. Written and produced in collaboration with Nigerian maestro St Oasis, “TWILIGHT” lays the sophisticated foundation with a mesmerizing blend of smooth percussion and ambient synthesizers, setting the stage for Leonie’s ethereal yet commanding vocal performance. Her evocative voice glides over the rich echoes of ’90s R&B icons like Toni Braxton and Janet Jackson, harmonizing expertly with an atmospheric instrumental that exudes warmth and longing, effortlessly amplifying the seductive energy within the musical fabric.
Lyrically, Leonie exhibits a masterful spellbinding narrative, artfully employing metaphorical wordplay centered on edible pleasures to capture the sensuality of romantic desire. Each lyrical verse functions as a descriptive brushstroke, vividly illustrating themes of culinary indulgence that intricately weaves together concepts of intimacy, firmly rooting the intoxicating notion of love within a multi-sensory experience that can be tasted, savored, and craved.
What makes “TWILIGHT” truly enchanting is its capacity to transcend traditional musical engagement. It leaves a lingering aura reminiscent of a tactile glow on the skin, effectively blurring the dichotomy between reality and fantasy, scent and sound. This irresistible piece does not merely recede into the background ambiance; instead, it stays with you, fostering introspection and inviting listeners to wallow and bask in its golden haze.
Beyond just a song, “TWILIGHT” is a luxurious amber fragrance designed to solidify Leonie Sherif’s role as a multi-dimensional creator, not merely a songwriter but an architect of emotional landscapes. In “TWILIGHT,” love emerges as the sole universal language that is impossible to forget. Prepare to be entranced.
CLICK HERE TO STREAM Leonie Sherif’s “TWILIGHT“ on Spotify.
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