Music

Reason’s Perfect Plan Comes Together In His Wistful ‘Westside’ Video

Wait for the twist. …

TDE rapper Reason gets exactly what he wants in the new video for “Westside” from his October album New Beginnings. The wistful song, which features Spillage Village’s Mereba on the soulful hook, finds the Del Amo, California spitter unleashing his slickest dirty mack game on the object of his affections, but the video plays things slightly differently. It follows a bank teller who appears to be in a flourishing relationship with one of the bankers at work, causing dissonance with the song.

Then Reason shows up at the bank multiple times, looking like he’s got his eyes on this young lady and designs on her heart. However, he still doesn’t seem to be making any headway, and her relationship looks as strong as ever by the time he walks into the bank holding a bouquet of roses. I won’t spoil the twist, but I’m sure if you’ve watched any of Reason’s other cinematic music videos, you can probably guess where this one is heading.

Over the past year, Reason’s shown a true penchant for creative, narrative music videos for songs like “Favorite N****,” “Pop Sh*t,” and “Trapped In” — although, he can go for a purely eye-popping aesthetic as well, as he does on the Vince Staples collaboration, “Sauce.” Combined with his thoughtful bars, easygoing charisma, and star turn on “LamboTruck,” from Revenge Of The Dreamers III, he’s put himself in prime position for a huge breakout in 2021.

Watch Reason’s “Westside” video above.

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Artist Spotlight

SweetCandy! reveals the truth behind new release “ISOLATED DISPOSITION”

SweetCandy! latest release of “ISOLATED DISPOSITION,” a single that doesn’t just talk but also confesses, opens up a very open space. The song was written right after a fight, and it has a lot of emotional baggage that most artists would be too scared to show. SweetCandy! doesn’t give up, it pushes all the way in.

“ISOLATED DISPOSITION” is how isolating it feels to be alone and not understood. But instead of blaming others, the story looks inward and reveals a deeper truth, being alone can often be a choice. The song gets to the point, shutting down only makes the emotional distance between us and others bigger.

There isn’t any effort to make things better or hide the pain, SweetCandy! talks openly about how hard it is to want to be understood while also keeping things that would help people understand you. A lot of people who hear it will know right away that it doesn’t make sense.

“ISOLATED DISPOSITION” seems like a turning point in the end. It shows that people are ready to be more responsible, grow, and be honest with each other in the future. SweetCandy! makes it clear that being open about your feelings isn’t a sign of weakness, it’s the way to be truly seen in a world where it can feel dangerous to do so.

Connect with SweetCandy! on Spotify || Instagram

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Artist Spotlight

Shweta Harve sings of love that stands strong like a Tree on “Have You Loved Like a Tree?”

Shweta Harve’s latest release, “Have You Loved Like a Tree?” gently prompts listeners to reflect on how we think about love today. She uses a tree as a metaphor to show that love is stable, patient, and unchanging, rather than short-lived or performative.

Harve takes listeners to a place where they can think about their own experiences and the emotional truths they share with others. At its most basic level, the song is about unconditional love, love that gives without expecting anything in return, protects without being seen, and is always there even when you don’t see it.

The lyrics say, “Just like a tree, I will never fold / I will only give, endure, and grow / I’ll hold you close, I’ll let you go,” which is the heart of the song. Harve paints love as something that endures through storms, distance, and silence, just as trees endure through changing seasons. That picture has a quiet power that stays with you long after the song is over.