Music

Reason’s Perfect Plan Comes Together In His Wistful ‘Westside’ Video

Wait for the twist. …

TDE rapper Reason gets exactly what he wants in the new video for “Westside” from his October album New Beginnings. The wistful song, which features Spillage Village’s Mereba on the soulful hook, finds the Del Amo, California spitter unleashing his slickest dirty mack game on the object of his affections, but the video plays things slightly differently. It follows a bank teller who appears to be in a flourishing relationship with one of the bankers at work, causing dissonance with the song.

Then Reason shows up at the bank multiple times, looking like he’s got his eyes on this young lady and designs on her heart. However, he still doesn’t seem to be making any headway, and her relationship looks as strong as ever by the time he walks into the bank holding a bouquet of roses. I won’t spoil the twist, but I’m sure if you’ve watched any of Reason’s other cinematic music videos, you can probably guess where this one is heading.

Over the past year, Reason’s shown a true penchant for creative, narrative music videos for songs like “Favorite N****,” “Pop Sh*t,” and “Trapped In” — although, he can go for a purely eye-popping aesthetic as well, as he does on the Vince Staples collaboration, “Sauce.” Combined with his thoughtful bars, easygoing charisma, and star turn on “LamboTruck,” from Revenge Of The Dreamers III, he’s put himself in prime position for a huge breakout in 2021.

Watch Reason’s “Westside” video above.

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Artist Spotlight

MIVA explores mysticism & power on new release “Lavender”

MIVA unveils a hypnotic and emotional ritual with latest release “Lavender,” not so much a song, a dark, atmospheric, and raw that track brings the listener into a world of tension, instinct, and emotional gravity. “Lavender” is an instantly haunting mood, created by resonant basslines and shadowy production.

The track starts restrained, letting the tension build before it becomes more visceral and commanding. The slow evolution is one of the most hypnotic bits of the song. The experience is centered around MIVA’s voice. Simultaneously seductive, authoritative, intimate, and powerful. The emotional duality leaves you hanging. The vocals are not just riding the instrumental, but are part of the track’s mystique.

As the play proceeds, strange things begin to crop up. The song’s tribal rhythms are hypnotic, primal, and visceral. The arrangement builds without losing its cohesiveness and suggests a ceremonial mood. Perhaps the most striking is the dramatic brass finale. It’s bold and theatrical, ending in an ancient release and emotional climax.

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Artist Spotlight

François Marius & Bérénice unveils a sound packed with warmth and groove on “Light The Fire”

François Marius & Bérénice’s soulful, rhythmically rich single “Light The Fire” is packed with warmth, groove, and emotional charisma from the reggae-pop fusionists. It blends reggae, pop, and soul for an uplifting musical chemistry.

The instrumentation is thoughtful, and this layered production has movement and texture. Syncopated electric guitar skanks hold down the reggae-inspired groove. The melodic electric bassline adds a rhythmic confidence and depth to the track, without compromising its lighter mood.

Snares and hi-hats ground the beat, keeping the energy up. Bright organ stabs provide harmonic color and vibrant energy to the soulful song. The acoustic guitar is strummed for a softer arrangement, organic texture, and warmth. Vocally, the performance is impressive for its emotionality and expression. François Marius sings the reggae-pop song in a soulful tenor, with melisma, falsetto flourishes, and emotion. Every phrase is joyful and true, and the performance is alive.

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