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Reason’s Perfect Plan Comes Together In His Wistful ‘Westside’ Video

Wait for the twist. …

TDE rapper Reason gets exactly what he wants in the new video for “Westside” from his October album New Beginnings. The wistful song, which features Spillage Village’s Mereba on the soulful hook, finds the Del Amo, California spitter unleashing his slickest dirty mack game on the object of his affections, but the video plays things slightly differently. It follows a bank teller who appears to be in a flourishing relationship with one of the bankers at work, causing dissonance with the song.

Then Reason shows up at the bank multiple times, looking like he’s got his eyes on this young lady and designs on her heart. However, he still doesn’t seem to be making any headway, and her relationship looks as strong as ever by the time he walks into the bank holding a bouquet of roses. I won’t spoil the twist, but I’m sure if you’ve watched any of Reason’s other cinematic music videos, you can probably guess where this one is heading.

Over the past year, Reason’s shown a true penchant for creative, narrative music videos for songs like “Favorite N****,” “Pop Sh*t,” and “Trapped In” — although, he can go for a purely eye-popping aesthetic as well, as he does on the Vince Staples collaboration, “Sauce.” Combined with his thoughtful bars, easygoing charisma, and star turn on “LamboTruck,” from Revenge Of The Dreamers III, he’s put himself in prime position for a huge breakout in 2021.

Watch Reason’s “Westside” video above.

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Artist Spotlight

Jo Jaleel turns summer grooves into self-discovery on latest release “Alignment”

Jo Jaleel

Jo Jaleel‘s latest release, “Alignment”, is a track that combines carefree energy and real emotional depth. The song starts with a sweet guitar playing, before warm synths fall into the mix, immediately creating an inviting atmosphere. The opening line, “there’s something i can’t even find the words to say what i’m living every single day,” makes it obvious that this isn’t simply a feel-good anthem. It’s a thoughtful journey instead, with bright melodies and honest self-reflection.

A rich blend of funk, pop, R&B, soul, and hip-hop, “Alignment” embraces a rhythm-first approach while letting Jo Jaleel’s personality shine through. The track transitions fluidly between half-rapped verses and melodic vocal sections, giving its storytelling both flow and purpose. Infectious funk guitars, warm grooves, and a sun-soaked atmosphere conjure up a feeling of endless summer, while playful confidence and vivid imagery keep the momentum alive from start to finish.

But “Alignment” also has a message beneath its uplifting production, resilience, inner conflict, and learning to accept the parts of ourselves that never go away. Jo Jaleel doesn’t run from escape, she celebrates the growth of self-awareness, showing us that confidence and exposure can coexist. The result is a refreshing, genre-fluid release that feels just as made for bright afternoons as it does for quiet moments of reflection. The music stays around long after it fades.

Connect with Jo Jaleel on Spotify || Instagram || Youtube

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Artist Spotlight

Atmo Nura creates lasting emotion from fading memories in “Last Real Song”

Atmo Nura

Atmo Nura releases “Last Real Song,” which brings a deeply emotional experience. A song that explores the memories, voices, and emotions that won’t go away, even as time passes. Against the glow of a motel and the endless sunsets of summer, the song gently blurs the lines between yesterday and today, creating a reflective mood that is both cinematic and intimate. It’s a thoughtful piece that asks listeners to sit with each emotion, not speed through it.

The production supports that vision with lovely drums, a steady beat, and chilly hi-hats that keep a calm, compelling momentum going throughout. Every instrumental layer is in service to the storytelling, never overpowering it, so that the emotions are always at the forefront. It is in the development of the song with the lines, “This is the last real song” and “you don’t hear it with your ears, you feel it with your soul,” that the message seeps in organically into the listener’s imagination, further cementing the song’s reflective nature.

“Last Real Song,” written, performed, and envisioned entirely by Atmo Nura, is an artistic statement borne out of emotion and atmosphere. It’s a listening experience that resonates long after the final note, leaving a lasting emotional impression, thanks to a judicious mix of evocative imagery, heartfelt storytelling, and understated production.

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Connect with Atmo Nura on Spotify || Instagram || Youtube

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