TDE rapper Reason gets exactly what he wants in the new video for “Westside” from his October album New Beginnings. The wistful song, which features Spillage Village’s Mereba on the soulful hook, finds the Del Amo, California spitter unleashing his slickest dirty mack game on the object of his affections, but the video plays things slightly differently. It follows a bank teller who appears to be in a flourishing relationship with one of the bankers at work, causing dissonance with the song.
Then Reason shows up at the bank multiple times, looking like he’s got his eyes on this young lady and designs on her heart. However, he still doesn’t seem to be making any headway, and her relationship looks as strong as ever by the time he walks into the bank holding a bouquet of roses. I won’t spoil the twist, but I’m sure if you’ve watched any of Reason’s other cinematic music videos, you can probably guess where this one is heading.
Over the past year, Reason’s shown a true penchant for creative, narrative music videos for songs like “Favorite N****,” “Pop Sh*t,” and “Trapped In” — although, he can go for a purely eye-popping aesthetic as well, as he does on the Vince Staples collaboration, “Sauce.” Combined with his thoughtful bars, easygoing charisma, and star turn on “LamboTruck,” from Revenge Of The Dreamers III, he’s put himself in prime position for a huge breakout in 2021.
Watch Reason’s “Westside” video above.
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Izzy Raye Unveils the Electrifying Remix of “Favorite Girl” ft. Lukey
Izzy Raye, the up-and-coming star in the world of indie pop, has just released a stunning remix of her hit single “Favorite Girl,” featuring Lukey’s dynamic talent. Raye and Noel Lucas Geniza originally crafted the track, which has already won fans worldwide with its infectious melodies and emotionally charged lyrics. With Lukey’s innovative touch, the remix takes the song to new heights, promising listeners an unforgettable sonic journey.
“Favorite Girl” is a personal anthem to her alter ego, embodying her strong persona. She draws from her experiences and frustrations in the music industry, transforming them into a compelling blend of empowerment and subtle intimidation. Lukey’s contribution to the remix adds a new layer, infusing the track with dance-pop-inspired Lofi R&B vibes. His charismatic beats and inventive instrumentation perfectly complement Raye’s unique sound, creating a harmonious, captivating, and refreshing fusion.
This remix of “Favorite Girl” demonstrates the boundless creativity and innovation that both Izzy Raye and Lukey bring. Together, they have reimagined the song, breathing new life into it and offering fans a fresh perspective on a beloved classic.
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Yazata drops soulful strides with his new single, “Promises”
Yazata captivates audiences from the first note with his latest single, “Promises,” a soul-jazz gem transcending boundaries. His debut release exemplifies artistic versatility and prowess with emotive lyrics and an infectious melody. Self-produced and masterfully mixed, the track showcases the artist’s creative flair and adeptness.
Drawing inspiration from diverse musical influences, including Chet Baker and Björk to Carl Craig, Fela Kuti, and Pharoah Sanders, Yazata seamlessly blends sequenced electronica with experimental percussion and traditional instruments. The result is a fusion that defies categorization, a testament to Yazata’s fearless exploration of sound.
Led by Rob Gibbon, an emerging artist, and innovative producer, Yazata is carving a new path in the music industry. From Edinburgh to Belgium, Yazata’s journey is marked by creativity and originality.
“Promises” is a valuable addition to enthusiasts’ playlists, affirming its status as a must-listen track for music enthusiasts everywhere. With its soulful allure and captivating charm, Yazata’s “Promises” is sure to leave a lasting impression on the hearts of listeners.
CLICK HERE TO STREAM Yazata’s “Promises“ on Spotify.
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