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Artist Spotlight

Ross Victory is a singer/songwriter turned award-winning author of the books Views from the Cockpit: The Journey of a Son and Panorama: The Missing Chapter from Southern California.

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As the son of public servants, a missionary father and a law enforcement mother, exploration and service were built into his foundation having travelled to over thirty countries and volunteered with homelessness causes to teen suicide prevention.

 

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Ross spent his early years collecting Pilot pens, notepads, singing and interviewing himself in a tape recorder. With an acute awareness for his young age, he was eager to point out hypocrisies and character inconsistencies in children and adults through English assignments. He provoked reactions from teachers with writing that could bite, wink, and smile. Though some of his writing was provocative for a third grader and led to concerned phone calls, adults looked forward to what Ross would write or say next.

 

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He gravitated to writing music lyrics and producing beats on Sonar Cakewalk to cope with isolation he felt in his childhood from feeling different. In high school, he impressed his classmates and teachers when he wrote and recorded a song about a nine-year-old girl who died from gang violence. At fifteen years old, Ross submitted the song to a songwriting competition. Competing against a sea of experienced adult songwriters, Ross was awarded the distinction of Runner Up. This validation was formative for Ross at his young age; it gave him the sense that he was on to something, and it was worth developing.

 

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Ross wrote and submitted these songs and stories to online competitions for feedback, which helped him find his direction, style, and voice. In 2007, Ross entered a Myspace singing competition for a chance to be featured on the Step Up 2 The Streets Music Soundtrack produced by Atlantic Records; Ross reached the Top 5 male finalists. Ross describes himself as a writer first, songwriter second, and a singer last. Editors and songwriting judges have described Ross’ writing as ‘never lacking soul’ with the ability to anger or soothe–but always descriptive and transparent.

 

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While pursuing a Marketing degree from Cal State LA, Ross interned in the Sales & Marketing team at Power 106 radio station in Los Angeles. The internship led to an opportunity at ASCAP (Performing Rights Organization), where he worked with the process of music publishing and obtained hands-on experience with songwriting and licensing.

 

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Unable to land a dream job in the industry, Ross moved to South Korea to work as an English as a Second Language teacher. After many years of teaching phonics to advanced-level English, he began to work in Operations Management in international schools. These roles married Ross’ love for language, international travel, and Marketing together in a unique way.

 

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After the back to back death of his brother and father, Ross was faced with profound grief which pushed him down a road of deep self-reflection about life and his personal legacy. With laser focus and new-found understanding, Ross combines his creative passions and practical work experience to inspire and entertain readers and listeners with his books and music in a way that feels fresh and sincere.

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Artist Spotlight

Caplin & Massiah stirs a heartfelt dance through heartbreak in its new single, “Shaped Like You”

Caplin & Massiah

Caplin & Massiah have proven their artistic prowess significantly with their latest single, “Shaped Like You.” The composition masterfully transforms heartbreak into a rhythmic, genre-blending masterpiece. Rooted in a dancehall vibe of blues and soul flourishes, it exemplifies the duo’s talent for merging heartfelt storytelling with irresistibly upbeat soundscapes, creating an emotionally impactful and sonically captivating experience.

The introductory segment of the song instantly commands attention through infectious groove-inspired rhythms and coaxing movement from the first beat. However, beneath the vibrant pulse lies a poignant narrative. Born from a deeply personal place of pain, initially inspired by Zeeteah Massiah’s struggles with her daughter, “Shaped Like You” evolves into a broader exploration of how loss manifests in many forms but still finds expression in joyful yearning. The lyrics, “Everybody sees this hole in my heart, and everybody knows it’s shaped like you,” strike an emotional chord that reveals a story of love lost even as the production encourages listeners to dance despite feelings of sorrow. The duo has adeptly reimagined this sentiment into a broader tale of romantic loss.

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What distinguishes “Shaped Like You” is the duo’s capacity to marry lyrical sensitivity with sonic innovation. Influenced by an eclectic range of sources, from Ella Fitzgerald’s classic sophistication to Billie Eilish’s avant-garde style, Caplin & Massiah craft a timeless and contemporary sound. Their genre-defying methodology ensures the track resonates with a diverse audience, bridging generations and musical tastes.

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This auditory evolution, transitioning from personal grief to heartbreak, manifests prominently in this work, resulting in a nostalgic celebration of resilience and reinvention. By translating a profoundly personal story into an uplifting anthem, Caplin & Massiah affirm their artistic proficiency and versatility, inviting listeners to simultaneously engage in a multifaceted experience encompassing movement, emotion, and healing. “Shaped Like You” is a testament to the power of music to convert sorrow into strength and pain into possibility. Audiences may find themselves inclined to hit repeat, not solely for its rhythmic appeal but also for the poignant story it articulates.

 

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For more information about Caplin & Massiah, please visit [website]. 
CLICK HERE TO STREAM Caplin & Massiah’s Shaped Like You on Spotify.
CONNECT WITH Caplin & Massiah | Instagram | TikTok | Facebook |

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Artist Spotlight

Haylee Joe unveils a festive classic charm with her new single “Santa, Did You Get My Letter?”

Haylee Joe

Born and raised in Los Angeles, CA, singer and songwriter Haylee Joe effectively encapsulates the sparkling magic of the holiday season with her dazzling new single, “Santa, did you get my letter?” This enchanting composition proves that the Christmas music genre remains eternally relevant. It presents a modern twist on festive cheer, brimming with vibrant energy and memorable melodies. Teaming up with co-writer Jayelie Gerber and producer Drew Louis, Haylee delivers a timeless and delightfully current track.

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From the outset, listeners are swept into a whirlwind of a joyful holiday atmosphere. The song’s upbeat tempo, sparkling production, and Haylee’s effervescent vocals convey Christmas’s warmth to the audience. It’s a spirited follow-up to her 2022 holiday hit “Dear Santa,” affirming Haylee’s capacity to infuse the season with elegance and sophistication.

Lyrically, the song evokes the childlike wonder associated with Christmas, penning wishes to Santa with an air of hope and enthusiasm. However, Haylee’s modern, playful delivery distinguishes this song from others. The production, expertly mastered by Justin Perkins, perfectly balances classic holiday instrumentation and a pop-driven rhythm, making it suitable for various playlists and holiday parties alike.

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The accompanying music video significantly enhances the overall experience, introducing a visual dimension to an irresistible track. With its infectious energy, “Santa, did you get my letter?” is an auditory invitation to dive into the festive spirit, fostering a sense of joy and rhythm during the holiday season. Whether one is engaged in gift-wrapping or savoring a cup of cocoa, “Santa, Did You Get My Letter?” is the type of song that contributes to a more vibrant holiday classical for the modern generation, establishing herself as a noteworthy Pop Santa audiences did not realize they needed!

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CLICK HERE TO STREAM Haylee Joe’s Santa, Did You Get My Letter? on Spotify.
CONNECT WITH Haylee Joe | Instagram | TikTok

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