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Russ Explains Why His Career Is ‘Pandemic-Proof’ In A Year That Stifled Many Independent Artists’ Income

The outspoken advocate for independent artistry gave the blueprint for his successful 2020. …

Throughout 2020, the coronavirus pandemic and the collective responses to it had a profound effect on the music industry — especially independent artists, who often rely more on live shows than record sales for the majority of their income. However, one independent rapper said that his career flourished this year, boasting that it is “pandemic-proof” and that he has been getting his checks in the mail like clockwork despite the economic slowdown.

Russ, who released two projects this year and has been a vocal advocate for independent artistry, told Tidal’s B. Dot in a new interview, “I’m fortunate because I’ve set up my career to be pandemic proof.” He explained that rather than planning for a global breakdown of the live entertainment industry, he instead ensured that he owned the legal rights to all of his output, which guaranteed a bigger slice of the profit for himself. “It’s pandemic proof via mailbox money, you know, and via ownership and owning my masters and things like that,” he elaborated. “TuneCore checks didn’t stop. If anything, I’ve made more money on TuneCore this year than I did last year because I was able to record more, which means I was able to put out more, and I went fully independent.”

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His output this year included the full-length project Shake The Snow Globe and its deluxe version, as well as the Chomp EP featuring Ab-Soul, Black Thought, Busta Rhymes, and more. His independent success allowed him to also give away $20,000 to his Twitter followers to boost their spirits during the summer lockdown.

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Music

Clay and Kelsy Embrace Darkness and Light in Transformative EP ‘I am’

Clay and Kelsy

Clay and Kelsy, the innovative pair at the forefront of Los Angeles’ indie music scene, present their latest project: the emotionally charged and sonically intricate EP, ‘I am’. This work consists of five tracks that delve into the complexities of doubt, emotional pain, and the intricacies of self-discovery, addressing the multifaceted nature of the human experience—from heartache to resilience.

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The EP opens with “Insecure,” a raw sonic narrative that unpacks themes of waning self-confidence. Following this, “You Hurt Me” delivers a poignant exploration of betrayal, characterized by its evocative lyrics and dynamic arrangement. The track “I Miss You” amplifies the emotional landscape with its soulful introspection, articulating the challenges of grief and attachment faced while letting go. In “Memories of Me,” the duo addresses the profound weight of despair, tackling themes of existential fragmentation and mental health struggles with brutal honesty.

The titular track, “I am,” emerges as a pivotal moment within the EP—serving as a testament to survival, growth, and the journey toward self-acceptance. This piece balances the turmoil of past experiences with an optimistic outlook on future endeavors, ultimately acting as a powerful affirmation of resilience and readiness to confront forthcoming challenges.

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Clay and Kelsy’s exceptional storytelling is complemented by their innovative integration of electronic soundscapes with soulful lyrics and instrumentation, transforming ‘I am’ into a cathartic listening experience. As artists, producers, and co-founders of CKI—an initiative championing women’s empowerment and amplifying underrepresented voices—they infuse their work with authenticity and creativity. ‘I am’ signifies a significant evolution in their artistic trajectory, and the anticipation for their next steps is palpable within the industry.

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Artist Spotlight

Sadie Brown delivers a heartfelt illusion of a fake life with her new single “Counterfeit”

Sadie Brown

At the heart of “Counterfeit” is a tale of love manipulated for selfish purposes, yet still feels captivating. Sadie Brown’s new single “Counterfeit” invites listeners into the deceptive lull of beautiful and bleak love, one that promises everything while lacking genuine vulnerability, ultimately delivering only heartbreak. Brown adeptly illustrates the anguish of being entangled in a romantic relationship that never fully reveals itself, leaving listeners caught between longing and the painful acknowledgment of reality. Through ethereal pop sensibilities and a bittersweet melody, Brown explores the complexity of a “counterfeit love life” alluring yet reserved, a love experience that’s perpetually poised to “cut its losses.” The outcome is a sonic experience that feels as vast and unreachable as a memory of love gone awry.

Counterfeit” doesn’t just touch on the hurt that comes from unrequited love; it captures the quiet resignation accompanying it. With “Counterfeit,” Sadie Brown steps into a new creative direction in her music, mixing introspective storytelling with emotional resonance.

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Written during the lockdown and produced by Cashybear (Tim Ross, formerly of Cash+David), “Counterfeit” builds a hazy, indie-pop atmosphere that feels grounded and otherworldly. The collaboration with guitarist Jimmy Sims (known for his work with George Ezra) lends a retro warmth, creating swirling riffs that complement Sadie’s soft yet piercing vocal delivery. This subtle instrumentation mirrors the song’s themes: a relationship built on false pretenses, with its sweetness fading away like mist.

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Brown draws inspiration from artists like Camera Obscura, Kate Bush, and Lana Del Rey, bringing a charming and restrained sense of vulnerability. Like Joni Mitchell, Brown leans into the contradictions of envious love, evoking nostalgia but never retreating from the reality of unfulfilled desire. “Counterfeit” is a thought-provoking piece that establishes Sadie Brown as a voice that can authentically convey both the charm and the ache of illusion.

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For more information about Sadie Brown, please visit [website]. 
CLICK HERE TO STREAM Sadie Brown’s Counterfeit on Spotify.
CONNECT WITH Sadie Brown | Instagram

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