Music
Russ Explains Why His Career Is ‘Pandemic-Proof’ In A Year That Stifled Many Independent Artists’ Income
The outspoken advocate for independent artistry gave the blueprint for his successful 2020. …
Throughout 2020, the coronavirus pandemic and the collective responses to it had a profound effect on the music industry — especially independent artists, who often rely more on live shows than record sales for the majority of their income. However, one independent rapper said that his career flourished this year, boasting that it is “pandemic-proof” and that he has been getting his checks in the mail like clockwork despite the economic slowdown.
Russ, who released two projects this year and has been a vocal advocate for independent artistry, told Tidal’s B. Dot in a new interview, “I’m fortunate because I’ve set up my career to be pandemic proof.” He explained that rather than planning for a global breakdown of the live entertainment industry, he instead ensured that he owned the legal rights to all of his output, which guaranteed a bigger slice of the profit for himself. “It’s pandemic proof via mailbox money, you know, and via ownership and owning my masters and things like that,” he elaborated. “TuneCore checks didn’t stop. If anything, I’ve made more money on TuneCore this year than I did last year because I was able to record more, which means I was able to put out more, and I went fully independent.”
His output this year included the full-length project Shake The Snow Globe and its deluxe version, as well as the Chomp EP featuring Ab-Soul, Black Thought, Busta Rhymes, and more. His independent success allowed him to also give away $20,000 to his Twitter followers to boost their spirits during the summer lockdown.
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“Pretty Ugly” by Archer Stevens stirs the soul with retro-modern rock vibes
“Pretty Ugly,” the inaugural single by Archer Stevens, represents a compelling homage to the golden age of 70s rock music with a fresh coat of modern vibrancy. From the outset, the track masterfully exudes an irresistible energy that embodies vintage and contemporary influences, acting as a sonic bridge between eras. The Phoenix-based ensemble skillfully weaves their influences into a pronounced, personal narrative.
A noteworthy aspect of the track is its instrumentation. Recorded across three diverse locations, Phoenix, Los Angeles, and even Peru, the song has a global resonance. The incorporation of congas introduces a surprising layer of depth and rhythm, giving “Pretty Ugly” a distinct flair that separates it from cookie-cutter rock releases. This thoughtful musical choice enhances the song’s groove, complementing the shimmering guitar lines and soulful vocal delivery.
Lyrically, “Pretty Ugly” plays on contrasts, embodying the emotional push and pull of life’s dualities. The heartfelt lyrics evoke a sense of intimate admiration and longing to please a partner, while the melodic structure ensures the track remains uplifting despite its introspective qualities.
By drawing inspiration from the enduring spirit of rock legends such as Elton John, Joe Cocker, and the Rolling Stones, Archer Stevens pays tribute to their predecessors without resorting to imitation. The soaring vocals and driving rhythm establish “Pretty Ugly” as a cathartic anthem that appeals to classic and contemporary rock enthusiasts. With this debut, Archer Stevens distinguishes itself as a band unafraid to experiment and honor its musical heritage, thus carving out its unique sonic identity. The result is a richly layered auditory experience that captivates from the first listen, revealing engaging narratives within the music.
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Artist Spotlight
“Do You Still Remember?” by Khynan Rhys turns heartache loss into soulful harmony
At the age of 18, Khynan Rhy, a solo musician and multi-instrumentalist from Northwich, Cheshire, demonstrates exceptional maturity in his songwriting capabilities, indicating a wisdom that transcends his years. His sophomore single, “Do You Still Remember?” is a heart-stirring attestation to his musical aptitude and emotional profundity. It intricately weaves together a sonic narrative that encapsulates poignant lyricism, authenticity, and evocative melodies, effectively exploring the aching nostalgia of separation and longing.
Drawing on a rich palette of influences like Artemas, Daniel Caesar, and Ocean Alley, Khynan crafts a familiar sound and style that is distinctly his own. The track opens with a delicate interplay of introspective guitar melodies and ethereal synth layers, creating an atmospheric canvas that perfectly frames his soulful vocal delivery. The production, entirely helmed by Khynan and polished by Ben Booker’s mastering touch, feels intimate yet sophisticated without stripping away an ideal balance that lets the emotion shine through the song’s soulful compulsion.
What makes “Do You Still Remember?” so captivating is its ability to resonate profoundly, transforming universal themes into specific, relatable experiences. Whether audiences are reminiscing about lost love, the bittersweet pang of first love, or confronting the emotional void left by bereavement, Khynan’s lyrics indeed hit like a gentle nudge to the heart that refuses to shy away from the deep memories of heartbreak, possessing a poetic resonance that endures long after the song ends.
Through this second release, Khynan Rhys establishes himself as an emerging star poised for lasting impact, building upon the initial success of his debut single, ‘Closed Doors.’ He expresses emotional vulnerability that invites audiences to engage with his work. “Do You Still Remember?” offers a moment of introspective reflection on the sorrow of losing someone once deemed irreplaceable, proving that even in our most solitary experiences, music can make us feel less alone.
For more information about Khynan Rhys, please visit [website].
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