Music
Russ Explains Why His Career Is ‘Pandemic-Proof’ In A Year That Stifled Many Independent Artists’ Income
The outspoken advocate for independent artistry gave the blueprint for his successful 2020. …
Throughout 2020, the coronavirus pandemic and the collective responses to it had a profound effect on the music industry — especially independent artists, who often rely more on live shows than record sales for the majority of their income. However, one independent rapper said that his career flourished this year, boasting that it is “pandemic-proof” and that he has been getting his checks in the mail like clockwork despite the economic slowdown.
Russ, who released two projects this year and has been a vocal advocate for independent artistry, told Tidal’s B. Dot in a new interview, “I’m fortunate because I’ve set up my career to be pandemic proof.” He explained that rather than planning for a global breakdown of the live entertainment industry, he instead ensured that he owned the legal rights to all of his output, which guaranteed a bigger slice of the profit for himself. “It’s pandemic proof via mailbox money, you know, and via ownership and owning my masters and things like that,” he elaborated. “TuneCore checks didn’t stop. If anything, I’ve made more money on TuneCore this year than I did last year because I was able to record more, which means I was able to put out more, and I went fully independent.”
His output this year included the full-length project Shake The Snow Globe and its deluxe version, as well as the Chomp EP featuring Ab-Soul, Black Thought, Busta Rhymes, and more. His independent success allowed him to also give away $20,000 to his Twitter followers to boost their spirits during the summer lockdown.
Artist Spotlight
Cali Tucker Unwraps Christmas Magic With Her New EP “Santa Baby”
Cali Tucker is back in the spotlight this season with “Santa Baby,” a beautifully made holiday EP that captures the heart, warmth, and timeless glow of Christmas classics. Cali is known for singing the National Anthem at NASCAR’s Pennzoil 400 in front of 80,000 fans and more than three million people at home. She brings the same powerful presence and emotional depth to this holiday project.
“Santa Baby” is a great holiday release for music lovers, bloggers, and new artist discovery sites. It has six tracks and lasts 20 minutes. It mixes nostalgia with Cali’s signature smooth vocals. Each song shows off her talent, but “O Holy Night” and “The Christmas Song” are two that stand out as favorites. Both performances show off her range, control, and ability to bring classic songs into modern emotional spaces without losing their original charm.
“O Holy Night” stands out as the EP’s spiritual center, with a glowing performance full of dynamics, warmth, and a cinematic stillness that draws people in. Cali gives the song both respect and a unique touch, breathing new life into a well-known hymn. “The Christmas Song,” on the other hand, makes you feel like you’re sitting next to a fire. It’s soft, heartfelt, and full of stories that make you feel nostalgic. Cali’s voice flows effortlessly through every note, making it impossible not to feel the magic of the season.
The whole EP flows easily and has a mix of fun sparkle, soulful warmth, and classic Christmas music. “Santa Baby” is the perfect song for the season, whether people are making holiday playlists, looking for new Christmas music, or discovering new vocal talents. This EP adds a new but familiar sound to today’s holiday music scene. It has a comforting feel and is easy to listen to repeatedly.
Artist Spotlight
Kalpee Honors Heritage and Heart on His Emotion-Rich New EP Dougla Boi
Kalpee is back with Dougla Boi, a beautiful new EP that is both personal and powerful. It gives listeners a close look at the layers of identity, heritage, and emotion that make him who he is. The Trinidad and Tobago artist is confident in his own space, which is rooted in New Calypso and polished with hints of dancehall, R&B, and afrobeats. In this space, genre bends, but emotion leads.
Named after the Trinidadian word for someone of mixed African and Indian heritage, Dougla Boi is honest, proud, and warm about the complexities of culture. Kalpee opens a window into the dualities that define him across six tracks, turning personal truth into universal resonance. The EP is just under 19 minutes long, but every second is carefully planned to take listeners on a journey through courage, joy, healing, and the quiet strength that comes from accepting all parts of yourself.
The first single, “Under,” stands out right away for its calming yet emotionally charged experience. Kalpee’s voice flows over a beat that sounds both new and old, fitting the EP’s theme of bringing cultures together. It’s one of the best examples of how he can mix soft and hard sounds, which is what makes his New Calypso sound so unique.
“Everybody,” which features Full Blown, is another excellent song that has already done very well. It has a happy vibe and an infectious bounce, making it one of the EP’s most replayable songs. “Everybody” captures the spirit of community and shared experience, which is what Kalpee means when he says that identity is not a box but a rhythm.
Connect with Kalpee: Instagram
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