Fashion

Step Into the Future With Grimes’s A.I.-Powered Sleep Sounds

Grimes collaborated with the Berlin-based tech collective Endel to help ease anxiety and insomnia with an “AI Lullaby.”…

“I think the technology-driven lack of sleep is a big problem and having widespread mental health effects,” writes C Boucher (better known as the musician Grimes) over email as we discuss her latest project. It’s called “AI Lullaby,” and it’s a scientifically engineered sleep soundscape that just launched on Endel.

It was C (the artist recently announced her new name) who approached Endel’s team of artists and developers about a collaboration after she tried their app, which boasts over two million downloads. “I just appreciated that the app isn’t addictive. It doesn’t keep you up on your phone. Instead it actually helps you sleep,” she says of its A.I.-customized sound environments with functions like Focus, Sleep, and Relaxation. Within the app, users can select a desired mode to match their current activity. Focus, for example, sounds like spacey keyboards and chimes designed to facilitate zoning in to a task. For “AI Lullaby,” C’s vocals float from soothing “aaaaaah…” ranges to an indistinguishable language that sometimes sounds like she’s saying “hi, baby” (the project was inspired, in part, by her experience as a new mom). The level of artificial intelligence that’s in play can be customized via “Real-Time Inputs,” where tracking can be turned on or off for details like current location, heart rate, and light exposure. It’s all meant to help your brain operate at effortless peak performance, something called Endel calls “tech-aided bodily function” in their manifesto.

According to Endel, the ultimate goal is improving global wellbeing. Columbia University’s Department of Psychiatry shared in May that anxiety is a “prime contributor to sleep difficulty.” This direct relationship means that as anxiety rises with political uncertainty, economic unrest, and almost a year of pandemic-related distress, so does insomnia. They suggest a possible benefit from “meditation or ‘mindfulness’ exercises.” The Dalai Lama, often credited with the quote “sleep is the best meditation,” discusses incorporating technology and spiritual practice for a “great contribution for entire humanity” in a 2011 documentary short. A decade later, the concept is mainstream.

“The world really needs this right now. Not just the U.S. with the election cycle, but here we literally just got news that Germany is going into a partial lockdown,” says Endel CEO Oleg Stavitsky on a Zoom call joined by Nadya Yurinova, CMO, from their Berlin headquarters. “We practice mindfulness meditation–but we have to remember that this is a very elitist thing these days.” Beyond the expense of classes, retreats, and apps (a lifetime Endel subscription is $89.99), time is money. “You have to have the luxury to commit that time to meditate every single day. So our approach is something completely different: we create this soundscape that follows you everywhere, and it affects your cognitive state without you having to do anything,” he says. “We’re hopefully democratizing access to this sense of being present–and when you are present, you’re able to notice the beautiful things around you.”

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Fashion

Cardi B’s $60K Birkin Bag Gets The ‘Mommy Treatment’ As Daughter Unleashes Her Creativity

In a moment of relatable frustration, Cardi B took to Instagram to share a funny yet surprising story about her expensive $60,000 Birkin bag, one of her favorite items from her luxury collection. Known for her bold personality and honest social media posts, Cardi revealed that one of her daughters had turned the fancy purse into a makeshift canvas, drawing a heart on it without permission. “Look what my daughter did to my purse,” Cardi said dramatically in her Instagram Story, showing off the iconic bag to her followers. “I literally spent $60,000 on this purse,” she exclaimed, still amazed by the unexpected ‘artwork’ from her little girl.

Although she was frustrated, the mom of three tried to take it all in stride, at least for the moment. Cardi values her hard-earned luxury items, especially her growing collection of high end bags. However, as any parent knows, kids have a skill for creating chaos even in the most cherished parts of life. For Cardi, that chaos includes her high-priced accessories. The post quickly gained attention online, with fans sympathizing with Cardi’s situation. Many found humor in the irony of the event, while others offered support, pointing out that such moments are just part of the unpredictable journey of parenthood. Cardi has previously emphasized that family is her top priority, even if it means dealing with some messiness.

Check out this article: Offset Calls For Peace As He Pursues Truce With Cardi B’s Fans After Drama

But Cardi’s frustration didn’t stop there. She later took to Twitter to respond to comments made by Kanye West regarding her staying power in the spotlight. While she didn’t mention him directly, her tweet, “7 years 1 album… STILL being a topic and STILL being asked about my music!!!” sent a clear message. She confidently asserted her spot in the entertainment world, clarifying that her fans, known as “The Brim,” are not going anywhere. In the end, whether it’s a damaged Birkin bag or dealing with critics, Cardi B repeatedly shows that she remains unfazed by the ups and downs of fame, always staying true to herself and her family.

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Fashion

Kai Cenat Powers Up The BAPE By KidSuper Collection, Bringing Bold Streetwear Vision to Life

The collaboration between BAPE by KidSuper and Kai Cenat has officially launched, and it’s making waves in the streetwear world. Released on April 12, the BAPE by KidSuper collection represents a blend of BAPE’s iconic style from Japan with the vibrant, energetic vibe of KidSuper, which has its roots in Brooklyn. This partnership is particularly significant for KidSuper’s founder, Colm Dillane, who started his journey selling handmade t-shirts outside BAPE stores. Now, he’s a key creative partner with the legendary brand. What sets this collection apart is its deep connection to culture.

Social media star Kai Cenat plays a major role in promoting the collection, bringing a youthful energy that perfectly matches the spirit of the collaboration. The release captures a mix of past influences and modern style, appealing directly to today’s trend-conscious audience. The first look at the collection was revealed during Paris Fashion Week at KidSuper’s Fall/Winter 2025 show, titled “From a Place I Have Never Been.” This wasn’t just a typical fashion show; it was an immersive experience featuring oversized clothing, bright colors, and a comic-inspired theme celebrating youth, memories, and imagination. These ideas are reflected in every piece of the collection, from graphic t-shirts to special sneakers, jackets, and clogs, making each item feel like a unique piece of art.

Also check this one out: Kai Cenat Offers Passionate Critique and Directorial Vision for Drake’s Latest Video

The design and packaging of the collection are also very creative, enhancing the overall experience. The packaging, inspired by comic books, ensures that this collection is a celebration of a special moment in streetwear history. Raystar, who also participated in the show, infused his own creative energy into the project, adding another level of excitement to this already iconic partnership. In a time when collaborations are common, the BAPE by KidSuper collection stands out by tapping into the core of street culture and creativity. It’s a collection that many collectors and trendsetters are going to want to have.

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