Fashion
2020 Was a Big Year for Old Clothes: How Vintage, Secondhand Fashion, and Upcycling Took Off
This hasn’t been a great year for clothes—not new clothes, at least. But 2020 did see the conversation around secondhand, vintage, and upcycling change in a big way, and the market is only expected to keep growing through 2021….



“The opportunities we can create in this space with technology and data are unlimited,” Farfetch’s Belloli adds. “I see this becoming more relevant and important, and it will be a bigger part of every brand’s business. We’re already seeing it in other markets, like the car industry. Brands need to start to see more value in what they’ve already sold.”
A word of caution: Maxine Bédat of the New Standard Institute, a think tank focused on fashion’s footprint, worries that the terms circular, secondhand, and upcycling are already being misused by brands engaging in blatant green-washing, just like sustainability has been. Using deadstock cotton isn’t upcycling, for instance—it’s just using a pre-existing fabric—but plenty of designers will tell you it is. NSI has cited research that we actually consume more when we believe something is recycled or billed as “circular.” The projected growth in the market (read it again: $64 billion) will only make brands more eager to jump on the movement and create flashy marketing campaigns around their efforts.
“I love that secondhand has become not just accessible, but cool,” Bédat says. “When I traveled to Accra, Ghana, to visit the secondhand markets, the people there were truly some of the best-dressed I have ever met. Many are buying secondhand there because they want things that are unique. It’s terrific that more people are waking up to this concept, and that brands are getting in on it and finding a way to adjust their business models. Having said that, we can’t just ignore the research that has found that recycling symbols lead to more consumption… In order for us to actually curb our impact, it has to be [implemented as] a shift in the business model, and not just an additional revenue stream.”
That shift would require some other big changes, including potentially creating less new product. Promoting circularity doesn’t really gel with nonstop new arrivals, and a “fewer, better” approach could lead to more luxurious, higher-quality items that retain their value and enjoy longer lifespans. This year, nearly every designer spoke of a desire to commit to sustainability, produce less, and design only what they believe in—ideas that sound great on paper, but may not be easy to implement IRL in a business based on growth. These are radical changes that would demand new bottom lines and KPIs, with a focus on longevity, resilience, and environmental impact rather than short-term profits. Let’s hope 2021 pushes the conversion beyond words and into action.
Fashion
Keke Palmer Saves The Day At Tina Knowles’ Book Event

In a scene that felt like something straight out of a movie, Keke Palmer became the evening’s hero at Tina Knowles’ book event in Los Angeles this past weekend. Just as Knowles was about to share insights from her new memoir, “Matriarch,” her strapless gown unexpectedly started slipping down. This moment could have turned awkward very quickly, but thanks to Palmer’s quick thinking and sense of humor, it became one of the night’s most memorable moments. As everyone held their breath, Palmer sprang into action, stepping in to help Knowles while keeping her calm.
A video that’s now trending on TikTok captures this incredible moment, showing Palmer supporting Knowles and catching her dress just in time. With the crowd still in shock, Palmer lightened the mood with a funny comment that turned their gasps into laughter. She joked, “They were acting like it was a whole murder show!” before referring to the teleprompter as if it were demanding help. This incident showcased Palmer’s natural talent for handling tricky situations with grace and humor. Knowles, ever so elegant, adjusted her gown and smiled, showing why she’s known as a fashion icon.
Look this up: Tina Knowles Speaks Out About The Heartbreaking Rumors Surrounding Beyoncé’s First Pregnancy
After the mishap, Palmer expertly shifted the focus back to the book, quipping, “They was gonna give me a heart attack,” and then seamlessly transitioned back to discussing “Matriarch.” Her blend of care for Knowles and comedic timing saved the day. This was about fixing a wardrobe malfunction and was a shining example of how to handle unexpected moments with laughter and warmth. In an industry where things often go wrong, Keke Palmer proved that sometimes, a little kindness and quick thinking can turn a potential disaster into a highlight that everyone remembers.
Fashion
Cardi B’s $60K Birkin Bag Gets The ‘Mommy Treatment’ As Daughter Unleashes Her Creativity

In a moment of relatable frustration, Cardi B took to Instagram to share a funny yet surprising story about her expensive $60,000 Birkin bag, one of her favorite items from her luxury collection. Known for her bold personality and honest social media posts, Cardi revealed that one of her daughters had turned the fancy purse into a makeshift canvas, drawing a heart on it without permission. “Look what my daughter did to my purse,” Cardi said dramatically in her Instagram Story, showing off the iconic bag to her followers. “I literally spent $60,000 on this purse,” she exclaimed, still amazed by the unexpected ‘artwork’ from her little girl.
Although she was frustrated, the mom of three tried to take it all in stride, at least for the moment. Cardi values her hard-earned luxury items, especially her growing collection of high end bags. However, as any parent knows, kids have a skill for creating chaos even in the most cherished parts of life. For Cardi, that chaos includes her high-priced accessories. The post quickly gained attention online, with fans sympathizing with Cardi’s situation. Many found humor in the irony of the event, while others offered support, pointing out that such moments are just part of the unpredictable journey of parenthood. Cardi has previously emphasized that family is her top priority, even if it means dealing with some messiness.
Check out this article: Offset Calls For Peace As He Pursues Truce With Cardi B’s Fans After Drama
But Cardi’s frustration didn’t stop there. She later took to Twitter to respond to comments made by Kanye West regarding her staying power in the spotlight. While she didn’t mention him directly, her tweet, “7 years 1 album… STILL being a topic and STILL being asked about my music!!!” sent a clear message. She confidently asserted her spot in the entertainment world, clarifying that her fans, known as “The Brim,” are not going anywhere. In the end, whether it’s a damaged Birkin bag or dealing with critics, Cardi B repeatedly shows that she remains unfazed by the ups and downs of fame, always staying true to herself and her family.
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