Entertainment
THE HARDEST WORKING LABEL IN CHICAGO: THE RISE OF DREAM GLOBAL RECORDS
The music industry is constantly changing, but the Lawrence brothers try to stay ahead of the curve by adapting to and embracing new trends in music and not being afraid to pivot from the old ways. In 2021, Music Executives and siblings D. Lawrence, 31, and Tayski Lawrence, 29, relaunched Dream Global Records, an American record label and management agency.
The pair has a knack for spotting talent and artist development. The formula is simple: Locate talented artists nationally, throw all the resources they have at these young musicians, and build them into the hottest acts out of their cities. That is home to artists like former 1017 records signee RoBoy and Bando Pop, whose latest single, “flights” featuring Lil Baby, garnered over 13 million listens on Spotify.
Following the rise of Dream Global Records, we wanted to dive into how the label functions and how two highly motivated individuals are helping shape the next generation of musicians. With the music distribution arm of Roc Nation, Equity Distribution, distributing Dream Global Records’ music catalog, D. and Tayski Lawrence have been able to run the company while still managing the day-to-day operations of the various artists on their roster. This is a tailor-made experience, and both music Executives know that they have to be creative and steadfast to run the label.
“We pride ourselves in what we do here at Dream Global Records with artist development. Everyone is just catching these one-hit wonders or TikTok moments. Nobody is creating real superstars because everybody got away from artist development. Nobody wants to invest and put the time into artists to build something special.”
“One of the major things about my brother and me is that we always try to teach entrepreneurship to our Artists and everyone around us. We always tell our Artists the same thing: Some music styles don’t trend or last forever. Use your name, your platform, and the money you’re making to invest in other things that can be long-term financial gains to secure you and your children’s futures,” D. Lawrence said. The pair have taken their advice, branching into music management, distribution, and publishing worlds.
You can connect with Dream Global Records on Instagram| Facebook|
Connect with D. Lawrence and Tayski Lawrence on Instagram.
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