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THE HARDEST WORKING LABEL IN CHICAGO: THE RISE OF DREAM GLOBAL RECORDS

The music industry is constantly changing, but the Lawrence brothers try to stay ahead of the curve by adapting to and embracing new trends in music and not being afraid to pivot from the old ways. In 2021, Music Executives and siblings D. Lawrence, 31, and Tayski Lawrence, 29, relaunched Dream Global Records, an American record label and management agency. 

The pair has a knack for spotting talent and artist development. The formula is simple: Locate talented artists nationally, throw all the resources they have at these young musicians, and build them into the hottest acts out of their cities. That is home to artists like former 1017 records signee RoBoy and Bando Pop, whose latest single, “flights” featuring Lil Baby, garnered over 13 million listens on Spotify.

Following the rise of Dream Global Records, we wanted to dive into how the label functions and how two highly motivated individuals are helping shape the next generation of musicians. With the music distribution arm of Roc Nation, Equity Distribution, distributing Dream Global Records’ music catalog, D. and Tayski Lawrence have been able to run the company while still managing the day-to-day operations of the various artists on their roster. This is a tailor-made experience, and both music Executives know that they have to be creative and steadfast to run the label. 

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“We pride ourselves in what we do here at Dream Global Records with artist development. Everyone is just catching these one-hit wonders or TikTok moments. Nobody is creating real superstars because everybody got away from artist development. Nobody wants to invest and put the time into artists to build something special.”

“One of the major things about my brother and me is that we always try to teach entrepreneurship to our Artists and everyone around us. We always tell our Artists the same thing: Some music styles don’t trend or last forever. Use your name, your platform, and the money you’re making to invest in other things that can be long-term financial gains to secure you and your children’s futures,” D. Lawrence said. The pair have taken their advice, branching into music management, distribution, and publishing worlds. 

You can connect with Dream Global Records on InstagramFacebook

Connect with D. Lawrence and Tayski Lawrence on Instagram.

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Artist Spotlight

Hip-Hop Sensation: Barbie Billions Is Back To Take Over What’s Rightfully Hers.

Barbie Billions

One of the most refreshing things to hear in music is an original style. In a time when everything sounds the same, and there seems to be very little creativity and innovation in music, it stands out even more when an artist dares to be great with their own style of music that they would like to bring to the world. That type of sound is what you get from Barbie Billions.

Born and raised in Oklahoma City, Alison Richardson popularly known as Barbie Billions is a multi-talented rapper and songwriter who has gained acclaim on the music scene for some time and earned a huge fan following across various social media platforms.

At the age of 18, she met an Oklahoma City rapper named Starr Lyfe and she traveled all over the US with him helping promote shows, learning about the music industry and eventually learned how to rap.

 

She has been a big sensation in the music industry after releasing her first music video “Barbie world” which reached over 250,000 views on Facebook in just a couple days. Because of its popularity, the producer offered her a trip to Paris, France and Amsterdam, Netherlands to shoot another video for her official single “Barbie Girl” which reached over 3 million views on Facebook within a week of posting.

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Check out Barbie Billions latest release on YouTube below:

Hi there, welcome to Honk Magazine. Thank you so much for taking out time to respond to us. To kick things off, Can you tell our readers about what really inspired you to write music? 

Barbie Billions – I’ve been a fan of music forever, especially rap music & my home state isn’t really known in the Industry for rap music, so I thought about trying it & it worked!

When did you realize you were going to make music professionally?

Barbie Billions – In 2017, I tried it & my 1st video hit over a million views. That’s when I knew this was meant for me. 

Tell us what is so unique about you and your music?

Barbie Billions – It’s authentic & comes from the experience. Either what I’ve been through or what I’ve seen so far.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that? 

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Barbie Billions – OMG! my 1st performance was so scary! I was so nervous I performed with my back turned to the crowd the whole time lol. I definitely learned not to do that again lol.

Can you tell us about your latest releases and what inspired you to create them?

Barbie Billions – My latest releases were with some female artists. Kelsey Lynn, Nayborhood Barbie & Kay Kay. I wanted to start collaborating with more female artists to show our talents, especially since we’re so dominated by men in this industry.

Can you give us a brief insight about your upcoming projects?

Barbie Billions – I have a new single entitled “Push It” coming soon. The world is definitely gonna love this one.

What do you wish you were told when you first started making music that you think would help artists just starting out?

Barbie Billions – Never stop! I wish I didn’t take that long break but it’s okay. I’m back now!

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Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Barbie Billions – Keep going because the sky’s not the limit! There are so many goals out there to accomplish and you can never get enough done.

What do you do when you don’t do music (creative or otherwise) and that you are passionate about?

Barbie Billions – I’m a certified esthetician & beautician and I also love to paint. I do vlog as well.

Any last piece of advice for those artists who just started making music?

Barbie Billions – Promote, promote, PROMOTE! .. awareness is everything when it comes to music!

How can our readers follow you online?

Barbie Billions – For more information about my music, you can all follow me on all social media platforms below:

Instagram – @barbiebillions__

Twitter – @barbiebillions__

Tik-Tok – @barbiebillions__

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Artist Spotlight

Yeza Continues Making Headlines With The Release Of “Tek Chat”

Yeza continues to make headlines with the release of her recent trending single “Tek Chat.” It’s not a surprise that the “youth uprising” has been surging across global regions for a decade. The voice of the youth spoken, who generally have “low expectations that the government, corporations, and other institutions will prioritize them or consider their needs. The younger generation is connected to social justice and climate change; these all resonate with Yeza. 

YEZA’s latest release, “Tek Chat” (produced by Sinky Beats & Yeza Music), is a Third World/Steel Pulse-esque reincarnation exemplifying meaningful narrations of the youth crying out and effecting social change. 

In her own words and citing her inspiration for the track, “It is about time that we acknowledge that the bedrock of Jamaican culture and the fascinating assets that we put on display to sell to foreigners comes from the ‘ghetto minds.’ The ghetto birthed our precious musical genres, the reggae, the dancehall, which all have adopted.”

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In tune with her powerful introduction to the track “Keep the vibes up high, and we never gonna let you down!!! Yeza cites many impactful achievements of Jamaicans, such as those sportspersons, fashion, and creatives, amongst others, that have risen from impoverished communities to global notoriety despite their humble beginnings.

These expressions create the solid cultural threads of the island, birthing genres and new sounds of music to top athletes. Yet, these residents are decimated the most by political intervention and lack of opportunities. Yet, Yeza, through her powerful lyricism, may be perceived as calling out the government on these matters. However, it serves as a reminder that the youth, most of all, are holding their leaders accountable for their mandates, which include sustainability and social change for the next generation.

This social commentary, “Tek Chat,” amplified by classic and modern instruments reminiscent of the greats like King Jammy and the significant dub era, is out worldwide (to include the official music video) on Friday, 18th November 2022.

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Stream “Tek Chat” on Spotify

Connect with Yeza Music: Instagram | Facebook | Twitter | Spotify | Youtube

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