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The Weeknd Will Be The 2021 Super Bowl Halftime Act

Getty Image The Canadian star confirmed his participation via a tweet after a cryptic teaser. …

The Weeknd and the NFL have announced that the Canadian superstar will perform at the next Pepsi Super Bowl Halftime Show on February 7, 2021.

In a press statement, Pepsi’s Vice President of Marketing, Todd Kaplan, said, “The Pepsi Super Bowl Halftime Show is one of the most anticipated performances of the year and we are thrilled to welcome The Weeknd to the stage,” said Todd Kaplan, VP of Marketing, Pepsi. “Pepsi has worked with some of music’s biggest artists over the years – from Prince to Lady Gaga, Beyoncé, Bruno Mars, and most recently, Jennifer Lopez and Shakira. After a year that’s largely been void of live music, we can’t wait to watch The Weeknd transform the world’s biggest stage with his limitless talent and creativity, delivering what will most certainly be an unforgettable performance that will be remembered for years to come.”

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performing on the iconic stage. see you 02/07/21 @pepsi #pepsihalftime #SBLV

A post shared by The Weeknd (@theweeknd) on

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Adam Harter, Senior Vice President of Sports, Media, and Entertainment added, “We can’t wait to welcome multi-award-winning artist The Weeknd to the Pepsi Super Bowl LV Halftime Show stage. In collaboration with the NFL and Roc Nation, we continue to reimagine what a Pepsi Halftime Show looks like with some of the biggest musicians in the world. We expect The Weeknd will continue to raise the bar, setting a new precedent both musically and visually for the most-watched performance of the year.”

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The announcement caps a stellar year for The Weeknd, whose March album After Hours has proven to have legs a mile long, with a deluxe version featuring a who’s-who of star artists, a string of well-received television appearances including a VMA win for Best R&B, and a virtual concert on TikTok. The Weeknd himself has also popped up Ariana Grande’s new album, Oneohtrix Point Never’s new EP, and Calvin Harris’ latest single.

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Artist Spotlight

“CALLOUS” by OIEE evokes a hypnotic dark pulse of artistic synergy

OIEE

A collaboration that commenced with mutual respect has evolved into a captivating endeavor with OIEE’s new single, “CALLOUS.” This composition represents a masterclass in sonic defiance, wherein elements of house, tech house, and dark electronica converge in a compelling display of innovation with relentless energy. It signifies a significant advancement, illustrating the creative prowess of the talented Hungarian producer. From the initial pulse, the track captures attention, akin to a whisper that transforms into a roar delicate yet unyielding, sleek yet profoundly primal.

Born out of a serendipitous encounter at the Most Wanted: Music Conference in Berlin, “CALLOUS” embodies the energy of that creative moment. OIEE collaborates with Nomé to present a track that transcends a typical remix, positing that genres are merely suggestions and that boundaries exist to be transcended.

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The production demonstrates meticulous craftsmanship, with each rhythmic beat striking firmly like a deliberate action. Eerie melodies weave through the mix, cultivating an almost hypnotic tension. OIEE’s distinctive method of sound layering is evident, producing an intricate and intense soundscape. The contribution of Nomé infuses a subtle unpredictability, rendering the track a dynamic entity that evolves with each listening experience.

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What renders “CALLOUS” particularly unique is its capacity to transport listeners to a vibrant Berlin nightclub at 3 a.m. while simultaneously pushing the limits of creative imagination. It compels individuals to dance while provoking intellectual engagement, an infrequent combination within electronic music. Through “CALLOUS,” OIEE asserts his capability to challenge and redefine established norms within the genre. This composition exemplifies electronic music with a compelling intensity that captivates its audience. As OIEE continues to navigate new creative paths with his distinctive approach, this track generates anticipation regarding the trajectory of his future artistic endeavors.

 

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For more information about OIEE, please visit [website]. 
CLICK HERE TO STREAM OIEE’s CALLOUS on Spotify.
CONNECT WITH OIEE | Instagram | TikTok | Facebook |

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Artist Spotlight

“NGMB” by Leonie Sherif unveils a soulful anthem of heartbreak roaring with resilience

Leonie Sherif

Leonie Sherif, an emerging artist from East London/Essex, introduces her latest RnB single, “NGMB,” an acronym for ‘Never Get Me Back.’ This track, produced and penned within Sherif’s home studio, encapsulates the profound emotions associated with personal growth following heartbreak. Sherif skillfully fuses electro RnB with alternative beats, drawing inspiration from influential ’90s artists such as Mariah Carey and Toni Braxton while also incorporating the innovative styles of contemporary producers like Timbaland and The Neptunes, resulting in a sound that is distinctly her artistic identity.

NGMB” is a cathartic release that explores her most intimate experiences. It features a haunting melody enriched by her vocals, which express a compelling blend of strength and vulnerability, inviting listeners into her emotional landscape. The lyrics are imbued with themes of betrayal and resilience, capturing the bittersweet essence of severing connections with individuals who no longer belong in one’s life. This masterful craftwork mirrors the expedition of discovering the fortitude necessary to progress, even when closure appears unattainable.

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Notably, “NGMB” distinguishes itself through its authenticity. Sherif confronts her pain directly, fostering a deeper connection with her audience. Her decision to self-produce this track underscores her commitment to her artistic craft and personal healing. Ultimately, “NGMB” conveys a powerful message regarding loss, serving as a testament to empowerment and transforming pain into strength through every note. It emerges as an uplifting anthem for those who have had to walk away from complicated relationships, leaving them feeling stronger and wiser. Leonie Sherif demonstrates her capacity as an artist, sharing necessary narratives that leave listeners anticipating her future endeavors.

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CLICK HERE TO STREAM Leonie Sherif’s NGMB on Spotify.
CONNECT WITH Leonie Sherif | Instagram | Twitter | Facebook |

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