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The Weeknd Will Be The 2021 Super Bowl Halftime Act

Getty Image The Canadian star confirmed his participation via a tweet after a cryptic teaser. …

The Weeknd and the NFL have announced that the Canadian superstar will perform at the next Pepsi Super Bowl Halftime Show on February 7, 2021.

In a press statement, Pepsi’s Vice President of Marketing, Todd Kaplan, said, “The Pepsi Super Bowl Halftime Show is one of the most anticipated performances of the year and we are thrilled to welcome The Weeknd to the stage,” said Todd Kaplan, VP of Marketing, Pepsi. “Pepsi has worked with some of music’s biggest artists over the years – from Prince to Lady Gaga, Beyoncé, Bruno Mars, and most recently, Jennifer Lopez and Shakira. After a year that’s largely been void of live music, we can’t wait to watch The Weeknd transform the world’s biggest stage with his limitless talent and creativity, delivering what will most certainly be an unforgettable performance that will be remembered for years to come.”

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performing on the iconic stage. see you 02/07/21 @pepsi #pepsihalftime #SBLV

A post shared by The Weeknd (@theweeknd) on

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Adam Harter, Senior Vice President of Sports, Media, and Entertainment added, “We can’t wait to welcome multi-award-winning artist The Weeknd to the Pepsi Super Bowl LV Halftime Show stage. In collaboration with the NFL and Roc Nation, we continue to reimagine what a Pepsi Halftime Show looks like with some of the biggest musicians in the world. We expect The Weeknd will continue to raise the bar, setting a new precedent both musically and visually for the most-watched performance of the year.”

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The announcement caps a stellar year for The Weeknd, whose March album After Hours has proven to have legs a mile long, with a deluxe version featuring a who’s-who of star artists, a string of well-received television appearances including a VMA win for Best R&B, and a virtual concert on TikTok. The Weeknd himself has also popped up Ariana Grande’s new album, Oneohtrix Point Never’s new EP, and Calvin Harris’ latest single.

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Artist Spotlight

Sadie Brown delivers a heartfelt illusion of a fake life with her new single “Counterfeit”

Sadie Brown

At the heart of “Counterfeit” is a tale of love manipulated for selfish purposes, yet still feels captivating. Sadie Brown’s new single “Counterfeit” invites listeners into the deceptive lull of beautiful and bleak love, one that promises everything while lacking genuine vulnerability, ultimately delivering only heartbreak. Brown adeptly illustrates the anguish of being entangled in a romantic relationship that never fully reveals itself, leaving listeners caught between longing and the painful acknowledgment of reality. Through ethereal pop sensibilities and a bittersweet melody, Brown explores the complexity of a “counterfeit love life” alluring yet reserved, a love that’s perpetually poised to “cut its losses.” The outcome is a sonic experience that feels as vast and unreachable as a memory of love gone awry.

Counterfeit” doesn’t just touch on the hurt that comes from unrequited love; it captures the quiet resignation accompanying it. With “Counterfeit,” Sadie Brown steps into a new creative direction in her music, mixing introspective storytelling with emotional resonance.

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Written during the lockdown and produced by Cashybear (Tim Ross, formerly of Cash+David), “Counterfeit” builds a hazy, indie-pop atmosphere that feels grounded and otherworldly. The collaboration with guitarist Jimmy Sims (known for his work with George Ezra) lends a retro warmth, creating swirling riffs that complement Sadie’s soft yet piercing vocal delivery. This subtle instrumentation mirrors the song’s themes: a relationship built on false pretenses, with its sweetness fading away like mist.

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Brown draws inspiration from artists like Camera Obscura, Kate Bush, and Lana Del Rey, bringing a charming and restrained sense of vulnerability. Like Joni Mitchell, Brown leans into the contradictions of love, evoking nostalgia but never retreating from the reality of unfulfilled desire. “Counterfeit” is a thought-provoking piece that establishes Sadie Brown as a voice that can authentically convey both the charm and the ache of illusion.

 

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For more information about Sadie Brown, please visit [website]. 
CLICK HERE TO STREAM Sadie Brown’s Counterfeit on Spotify.
CONNECT WITH Sadie Brown | Instagram

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Indie

“Is Everything Okay?” by Tom Minor drops an anthemic vibe wrapped in a gold question

Tom Minor

The newest single by Tom Minor, entitled “Is Everything Okay?” presents a compelling fusion of introspective lyrics and vibrant soundscapes, establishing a unique intersection where self-reflection meets the assertiveness of indie rock. The song commences with an almost casual inquiry, “If you are unhappy and you do not know it, what value does it possess?” This opening lyric serves as both a reflective mirror and a cautionary prompt; it suggests that well-meaning inquiries from others may compel listeners to confront uncomfortable truths they might prefer to overlook while seeking clarity within their complex emotions.

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What renders “Is Everything Okay?” particularly noteworthy is Minor’s effective amalgamation of contemplative lyricism with a multifaceted, genre-defying composition. While indie rock sound with splashes of new wave and power pop have a discernible influence, the track ventures into unexpected realms of psychedelic music. Under the meticulous production of Teaboy Palmer, the song radiates the vitality of garage rock, simultaneously incorporating subtle elements of soul and R&B. The arrangement, characterized by vibrant guitar riffs and a fluid rhythmic structure, conveys the emotional depth of the message without appearing overly burdensome. Minor skillfully employs melody to construct an engaging groove that embodies optimism and challenge.

Additionally, Tom Minor’s vocal delivery demonstrates notable sincerity, reflecting his earnest intent to engage with the audience personally while allowing them space to process their emotional responses. By the conclusion of “Is Everything Okay?“, this work emerges as a significant addition to the contemporary musical landscape. It acts as a dialogue that invites contemplation of one’s current circumstances. The composition provides a form of sonic therapy that avoids offering simplistic solutions. This piece may represent Tom Minor’s most substantial achievement to date, as it fosters a more profound understanding among his audience.

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CLICK HERE TO STREAM Tom Minor’sIs Everything Okay? on Spotify.
CONNECT WITH Tom Minor | Facebook |

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