Music
VIBE WORLD ORDER Unveil Sensational New Single “LIFT”
Hip-hop collective VIBE WORLD ORDER have shared their must-hear new single, “LIFT”, alongside accompanying visuals directed by Chris Andrade. Based in Union, New Jersey, the fast-rising collective are currently riding a huge wave of momentum following the release of debut album STILL BROKE – from which “LIFT” is taken.
With their audience continuing to grow with each release since arriving on the scene back in 2018 and landing a spot on the star-studded line-up of the prestigious AFROPUNK Brooklyn festival in 2019, “LIFT” looks set to help the collective round out 2021 in impressive style. The release also comes during an exciting period for them – their song “TERIYAKI” currently features in Amazon Prime Video’s new hit show Fairfax.
“LIFT” showcases the depth of talent and versatility within the collective, highlighting their sharp lyricism and fast and furious rap flows, with each member taking it in turn to deliver their verse with conviction and authority over a gritty, hard-hitting beat produced by group members Reg Mason and JTT. The accompanying video elevates the track even further. It sees the rap collective pursuing an Ocean’s Eleven-style heist to save one of their members who has been taken by some yet-to-be-revealed people – the story will continue in their next video.
Speaking more on the new release, VIBE WORLD ORDER say, “LIFT is a half boastful, half working-class anthem. We think it highlights what we’re able to do despite their being a lack of resources for us where we come from. It’s equal part manifesting what we want and displaying what we have at the moment. It’s a snapshot of what we were all thinking about at the time.”
Writing and producing their own music and firing on all cylinders from production to lyrics and visuals, the collective are quickly becoming a force to be reckoned with. And now with another impressive release under their belt, in addition to the growing acclaim they’re receiving online, it’s clear VIBE WORLD ORDER are an act to watch out for with an exciting future ahead. Their new single, “Lift”, is out now.
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Artist Spotlight
Louise Goffin Takes Us for an Intimate Ride with “Backseat”
Louise Goffin’s new single, “Backseat,” takes listeners on a nostalgic journey, like a late-night drive filled with deep emotions. The Brooklyn-born singer-songwriter offers a heartfelt song that feels personal yet relatable to everyone. Drawing inspiration from the storytelling style of Laurel Canyon, “Backseat” invites you to dive into its rich, soulful sounds and escape the daily hustle and bustle.
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Artist Spotlight
Rich Kidz’s “Settle Down” Hits a Sweet Spot with Heartfelt Realness
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The song offers a luxuriant sound from the very first bars, combining smooth harmonies with a midtempo gait that feels like the auditory half of a cleanse. It’s reflective but also a lift, a duality that aligns with the message of accepting the highs and lows in any partnership. The duo’s storytelling shimmers as the verses progress, mixing personal details with a wider, relatable narrative.
“Settle Down” is not just a song for romantic couples; it serves as a universal rallying cry for anyone taking the plunge into the complicated tango of human relations. Whether you’re enjoying love’s sweet side or grappling with its thorns, this track has something to tell you.
The way Rich Kidz pairs its introspection with infectious energy makes “Settle Down” extraordinary in today’s music landscape. This is one of those songs that has to be added to everyone’s playlist and shows how much they have grown as a band. With this release, they’re not merely making music — they’re composing a soundtrack to life’s most pivotal moments.
