Fashion
What If the Louis Vuitton Store Came to You?
Louis Vuitton has created a mobile store that can pull into your driveway, proving that the truck show might be the new trunk show….
Louis Vuitton established his trunk business in Paris in 1854. In the decades immediately following, the titular LV, his son Georges Vuitton, and grandson Gaston-Louis Vuitton became famous for their ability to make a traveling case for just about anything. A 2017 exhibition, Volez, Voguez, Voyagez, showcased the Vuitton ingenuity at work: Trunks for carriages, trunks for expeditions, trunks to hold dishes and tea sets and jewels, and entire wardrobes built to the exact specifications of buyer’s garments.
One hundred and sixty-six years later, the most unexpected thing Louis Vuitton has customized to the exact specifications of its clients is not a trunk, but a truck. With glass siding, quilted walls, creme carpeting, and a treasure trove of Louis Vuitton goodies inside, the souped up trailer promises to bring the delight of shopping at a Louis Vuitton boutique to your driveway.
There are, of course, some stipulations, chief among them that you have a driveway sized for a small caravan—or gracious neighbors who won’t mind the LV store street parking in front of their houses, as the van did when it arrived for a visit at my family’s house in suburban New Jersey. Another precondition, for now at least, is that you live in the Tri-State area: The Louis Vuitton mobile store is only available in New York, New Jersey, and Connecticut, though there seems to be a fair chance the program may expand as lockdowns continue across the United States.
Setting up an LV store on-the-go requires a small army of attendants: A driver, of course, several people to set up the logo-steps into the van and place the floral displays inside petite LV trunks—a gesture originated by the original Monsieur Vuitton—and two sales professionals to make sure that once you step into the trailer, you forget that you are, in fact, in the driveway and not in a bricks-and-mortar shop.
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