Artist Spotlight
Who’s Making the Most Money on Spotify in 2025?
In 2025, Spotify conquers the music streaming world, with 500+ million monthly paying subscribers globally. Considering the platform paid out $10 billion in royalties, a record high, during 2024, it’s evident that streaming is now a revenue stream for artists. Yet only a few musicians are making good money from it.
At the top of the list is Drake, whose 21.5 billion streams yield around $52.5 million. Next up is J Balvin, with $37.9 million this year, a clean-up job from his massive streaming numbers. Other artists who earned significant amounts included Post Malone, Ariana Grande, and Bad Bunny, each featured among the platform’s top earners.
In electronic music, the Chainsmokers had 7.2 billion streams and made $17.7 million, and Calvin Harris made $14 million. The first-place finisher among the grossers is Ed Sheeran’s “Shape of You,” which earned $6.6 million from 2.7 billion streams.
Although these numbers are impressive, most artists on Spotify receive a much lower payday. In its 2024 Loud & Clear report, Spotify found that only 4.4% of artists make at least $131,000 annually. On average, an artist in the bottom 98.6% of earners makes just $12 monthly. This difference underscores the difficulties many musicians face in the streaming age.
Dead artists are still having a real impact on Spotify. Pop Smoke, Shoot for the Stars, and Aim for the Moon have 8.51 billion streams, £29.29m, 6.79 billion streams, and £23.37 million in earnings with Juice WRLD’s “Legends Never Die.” Lil Peep and The Notorious B.I.G. are also proving influential, with their music still raking in significant amounts of money.
Spotify’s global platform has allowed artists to perform in front of audiences beyond their home countries. In 2024, most artists who earned at least $1,000 in royalties made most of their revenue through international listeners, at over 50%. Since 2017, the number of female artists grossing over $1 million per year has quadrupled, signaling greater diversity and representation in the music industry.
The few artists who do make millions from Spotify streams get 1 %, while the 1% of artists get funds. Only a handful of artists are financially rewarded through it, even as the platform’s continued global reach and growing diversity create opportunities for emergent practitioners.
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Artist Spotlight
Cali Tucker Unwraps Christmas Magic With Her New EP “Santa Baby”
Cali Tucker is back in the spotlight this season with “Santa Baby,” a beautifully made holiday EP that captures the heart, warmth, and timeless glow of Christmas classics. Cali is known for singing the National Anthem at NASCAR’s Pennzoil 400 in front of 80,000 fans and more than three million people at home. She brings the same powerful presence and emotional depth to this holiday project.
“Santa Baby” is a great holiday release for music lovers, bloggers, and new artist discovery sites. It has six tracks and lasts 20 minutes. It mixes nostalgia with Cali’s signature smooth vocals. Each song shows off her talent, but “O Holy Night” and “The Christmas Song” are two that stand out as favorites. Both performances show off her range, control, and ability to bring classic songs into modern emotional spaces without losing their original charm.
“O Holy Night” stands out as the EP’s spiritual center, with a glowing performance full of dynamics, warmth, and a cinematic stillness that draws people in. Cali gives the song both respect and a unique touch, breathing new life into a well-known hymn. “The Christmas Song,” on the other hand, makes you feel like you’re sitting next to a fire. It’s soft, heartfelt, and full of stories that make you feel nostalgic. Cali’s voice flows effortlessly through every note, making it impossible not to feel the magic of the season.
The whole EP flows easily and has a mix of fun sparkle, soulful warmth, and classic Christmas music. “Santa Baby” is the perfect song for the season, whether people are making holiday playlists, looking for new Christmas music, or discovering new vocal talents. This EP adds a new but familiar sound to today’s holiday music scene. It has a comforting feel and is easy to listen to repeatedly.
Artist Spotlight
Kalpee Honors Heritage and Heart on His Emotion-Rich New EP Dougla Boi
Kalpee is back with Dougla Boi, a beautiful new EP that is both personal and powerful. It gives listeners a close look at the layers of identity, heritage, and emotion that make him who he is. The Trinidad and Tobago artist is confident in his own space, which is rooted in New Calypso and polished with hints of dancehall, R&B, and afrobeats. In this space, genre bends, but emotion leads.
Named after the Trinidadian word for someone of mixed African and Indian heritage, Dougla Boi is honest, proud, and warm about the complexities of culture. Kalpee opens a window into the dualities that define him across six tracks, turning personal truth into universal resonance. The EP is just under 19 minutes long, but every second is carefully planned to take listeners on a journey through courage, joy, healing, and the quiet strength that comes from accepting all parts of yourself.
The first single, “Under,” stands out right away for its calming yet emotionally charged experience. Kalpee’s voice flows over a beat that sounds both new and old, fitting the EP’s theme of bringing cultures together. It’s one of the best examples of how he can mix soft and hard sounds, which is what makes his New Calypso sound so unique.
“Everybody,” which features Full Blown, is another excellent song that has already done very well. It has a happy vibe and an infectious bounce, making it one of the EP’s most replayable songs. “Everybody” captures the spirit of community and shared experience, which is what Kalpee means when he says that identity is not a box but a rhythm.
Connect with Kalpee: Instagram
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