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Notorious B.I.G’s 1997 Pepsi Freestyle Has Been Immortalized
Prior to his death in 1997, The Notorious B.I.G. laid down a few bars during a Hot 97 freestyle with DJ Enuff, keeping his raps centered on Pepsi cola. “Big slam, quick slam, tin can, whatever, whether too cold or too hot, you got to keep Pepsi in the freezer,” raps Biggie, his signature flow in full effect. “I keep a 3 liter for my crew / My girl like them diet joints too/ for when she watch her weight, crack the top I can’t wait / Other sodas taste the worst — I don’t even converse.”
Des Willie/Redferns/Getty Images
With his induction into the Rock & Roll Hall of Fame imminent, Pepsi has decided to immortalize the rapper’s freestyle, bringing it to life with a crisp and nostalgic animated video. Together with former Biggie collaborators Enuff and Cey Adam (who worked on Big’s art direction), Pepsi helped remaster the track for the occasion. “Welcoming Notorious B.I.G. into the Rock and Roll Hall of Fame with a remastered release of his one-of-a-kind Pepsi freestyle from 1997,” reads the caption on the YouTube video. “Animations by Antnamation.”
In all honesty, it’s rare that product placement sounds this hard. While it’s likely that longtime Biggie fans have already heard this one, it’s still exciting to see Pepsi step up and highlight the legendary rapper in a major way. Check out the clip below, which features no shortage of imagery from Biggie’s Bed-Stuy neighborhood, seeped in old-school hip-hop flavor. Rest in peace to a legend.
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Kieran James Honors Memory with “Part of the Grind”
Singer-songwriter Kieran James delivers a devastating new single with “Part of the Grind,” a track to tackle the tangled emotions behind loss and memory. A love letter penned to a close friend who faced severe cognitive decline, the song’s emotional heft feels universal yet heartbreakingly personal.
Set to delicate instrumentation and achingly sung vocals, “Part of the Grind” is both a lament and an honoring, a means of remembering while addressing the unavoidable cost of time and illness. His voice floats, leaving room for silence and the long pauses that so often come with grief. But in that silence, there is warmth as well, a refusal to let memory be totally extinguished.
Resilience is also implied in the song’s title, a reminder that even in heartbreak, life goes on and holding the memory of someone stays with the rhythm of everyday living. it’s an anthem for anyone who has ever looked on witnessing decline, mixed sorrow with love.
In Kieran James’s “Part of the Grind,” we hear music as well as go behind it. He gives us room feel, to mourn, and to honor. In the process, he turns private pain into something achingly universal, a song for everyone who has either loved or lost.
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Esthy glows up with joy on new anthem “light it up”
In her latest song, “light it up,” singer-songwriter and producer Esthy from LA brings a vibrant and uplifting vibe that feels like sunshine in musical form. By mixing elements of playful country with polished pop sounds, she creates a track that’s all about having fun and enjoying life.
Esthy’s singing truly shines, showcasing a lively and confident style. There’s a playful tone in her voice that makes the lyrics feel friendly and inviting, encouraging you to set aside your worries and immerse yourself in the moment.
“light it up” radiates energy and is lively and bright, featuring catchy guitar riffs and upbeat rhythms that draw you in right away. If you enjoy artists like Anne-Marie or OneRepublic, you’ll love this song, and Esthy adds her unique flair, making it special and memorable.
Esthy has a talent for creating catchy melodies, and with this one, you’ll find yourself humming throughout your day. Esthy is here to spread joy, inspire energy, and make music that connects with you instantly. This track is designed to remind you of your true unstoppable nature, and Esthy lights it up.
CLICK HERE TO STREAM Esthy’s “lights it up” on Spotify.
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