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Notorious B.I.G’s 1997 Pepsi Freestyle Has Been Immortalized

Prior to his death in 1997, The Notorious B.I.G. laid down a few bars during a Hot 97 freestyle with DJ Enuff, keeping his raps centered on Pepsi cola. “Big slam, quick slam, tin can, whatever, whether too cold or too hot, you got to keep Pepsi in the freezer,” raps Biggie, his signature flow in full effect. “I keep a 3 liter for my crew / My girl like them diet joints too/ for when she watch her weight, crack the top I can’t wait / Other sodas taste the worst — I don’t even converse.”

Notorious B.I.G.

Des Willie/Redferns/Getty Images

With his induction into the Rock & Roll Hall of Fame imminent, Pepsi has decided to immortalize the rapper’s freestyle, bringing it to life with a crisp and nostalgic animated video. Together with former Biggie collaborators Enuff and Cey Adam (who worked on Big’s art direction), Pepsi helped remaster the track for the occasion. “Welcoming Notorious B.I.G. into the Rock and Roll Hall of Fame with a remastered release of his one-of-a-kind Pepsi freestyle from 1997,” reads the caption on the YouTube video. “Animations by Antnamation.”

In all honesty, it’s rare that product placement sounds this hard. While it’s likely that longtime Biggie fans have already heard this one, it’s still exciting to see Pepsi step up and highlight the legendary rapper in a major way. Check out the clip below, which features no shortage of imagery from Biggie’s Bed-Stuy neighborhood, seeped in old-school hip-hop flavor. Rest in peace to a legend. 

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Artist Spotlight

PLAN-A-EMCEE unveils a call to see clearly with latest release “Lyrically Reclaim Your Brain”

ANWAR SUPREME / PLAN-A-EMCEE

PLAN-A-EMCEE‘s latest release, “Lyrically Reclaim Your Brain,” is a lo-fi hip hop and cloud rap album with a waking-up theme. This one is for those stuck in an NPC-like life, moving toward awakening and ready to challenge their environment. The infectious hook is hard to miss, and delivers the song’s main message, “unmask the blindfold, that you might see!”

The track concept is simple and focused, produced by and rapped by Emcee PLAN-A-EMCEE, aka Anwar. The combination creates a direct relationship between the beat and the vocals, keeping the message front and center. The busy musical approach lets the words do the heavy lifting over the cold lo-fi base.

“Lyrically Reclaim Your Brain” is a musical reminder to pause, look closer, and be more aware of your surroundings. PLAN-A-EMCEE turns that idea into a memorable hip-hop statement, with an infectious refrain and an undeniably purposeful edge.

Connect with PLAN-A-EMCEE on Spotify || Soundcloud || Facebook || Youtube

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Entertainment

Bad Bunny’s Super Bowl Halftime Show Just Swept The Emmys

Bad Bunny in Los Angeles, California, 2019
Photo: Glenn Francis / Wikimedia Commons (CC BY-SA 4.0)

Bad Bunny is officially an Emmy winner — and not just once. At Saturday’s Creative Arts Emmys, his Super Bowl LX Halftime Show swept every single category it was nominated in, all seven of them, making it the most-decorated nominee of the night.

The headline win was Outstanding Variety Special (Live), a category the show became only the third halftime show ever to claim. From there it just kept going: music direction, choreography, sound mixing, lighting design, technical direction and camerawork, and directing all went home with the Puerto Rican star’s team. There’s technically an eighth trophy with his name attached, too, though it won’t land in his hands — the “Saturday Night Live” episode he hosted last season separately won Outstanding Makeup for a Variety, Nonfiction, or Reality Program.

The sweep is good news for Jay-Z as well. As an executive producer on the halftime show, he now has two Emmys to his name, having previously won for producing Kendrick Lamar’s Super Bowl LIX performance in 2025 — the show that, until Saturday, held the record for most Emmys won by a Super Bowl performance.

Bad Bunny wasn’t the only one having a night. Sabrina Carpenter picked up her first Emmy as a performer and executive producer on “The Muppet Show,” edging out Taylor Swift’s “The Eras Tour | The Final Show” for Outstanding Variety Special (Pre-Recorded). The Billy Joel HBO miniseries “And So It Goes” won for sound mixing on a nonfiction program, and 50 Cent’s Diddy documentary “Sean Combs: The Reckoning” took home picture editing honors. A big weekend for live spectacle, all around.

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