Interview
Premiere: Muzique Magazine Exclusive Interview With Rapper “Serg Litty”
How did you come by your stage name?
I’ve gone through so many stage names over the years. I used to call myself “Skylit” years ago because I liked smoking, but it didn’t really have a ring to it, and it would be constantly mispronounced. Fast forward to the present day, I’ve had a lot of growth and maturity in my life and decided to make a name change to “Serg Litty” which is a blend between my first name Sergio and Skylit, and there you have it, Serg Litty.
When did you discover your love for your craft and what made you realize you wanted to pursue a career in it?
I used to go down the rabbit hole in the early days of YouTube and I came across SMACK DVD out in New York that would showcase battle rappers like Jae Millz, Murda Mook, and others. I was absolutely blown away by the bars and lyricism. That was the first real exposure that triggered a passion for me.
I started looking for battle rap forums online, like text battles and learned people were doing audio battles, where they would write and record diss tracks to each other. That’s when I fell in love with the craft and the level of creativity people had with their delivery and writing.
The rest was history, I knew this was something I wanted to pursue and over the years my perspective has been more refined along with the goals I have for a real music career.
I’ve been blessed to have friends in my inner circle that had the same passion for hip hop specifically the art form which always stuck with me and kept me focused on elevating my craft.
To what or whom do you accredit your sense of style?
This is such a great question, but a loaded one at that. I’ve been exposed to so many great artists including personal friends who are artists themselves in San Jose, CA. I listened to everything from 2Pac, Big, Eminem, Wu-Tang downtime artists that are more underground, like Vinnie Paz, Jedi Mind Tricks, RA The Rugged Man, the reality is the list is endless and extremely broad.
I’ve been influenced by so many styles. However, moving to Atlanta, GA really exposed me to the trap style and sound that I fell in love with. I absolutely love trap beats and the new type of flow patterns that are coming out, which is something new to me.
I’m trying to encompass the trap style, with my own Serg Litty spin on it that is focused on my roots, which is the Bay Area.
On your current project, how did you come up with the concept?
I’ve been working very closely with a personal friend of mine, Josh Ruiz who goes by Spawntain The Illavator, who is executive producing the entire project which we are calling Shark Tales. However, we aren’t fully committed to the name yet.
This project is really about my story coming up out of San Jose, CA, and the chip on my shoulder that I carry as a driving factor to reach a level of success that most don’t achieve.
We call San Jose, the tank, Shark city because it is the home for the San Jose Sharks NHL team. The intent of the project is to showcase my new style while incorporating trap elements merged with staying true to my Bay Area roots.
What are some of your greatest challenges, and what is your greatest attribute when it comes to your work ethic?
Being an independent artist is challenging in itself especially when you don’t have a team to drive and manage the marketing elements. I feel my greatest challenge is finding myself lost in the weeds when it comes to the administrative and marketing tasks to push the music instead of focusing on creating solely. However, over time, we will scale the team to help automate tasks to ensure Spawn and myself, can focus on what we love to do, which is creating.
My greatest attribute is my ability to literally sacrifice everything to achieve a goal. I carry a large chip on my shoulder to prove people wrong, given the layers involved in my past. I’ve learned to love the process and not the finish line. You need to learn to love eating dirt, and I embrace that concept to the core of who I am.
Are you the best at what you do in your opinion?
Can you really say someone is the best in an art form that is totally driven off of your creative vision? If you’re looking at it from a technical perspective in one’s ability to be a lyricist then you can measure someone’s ability, however, isn’t the overall message to make the listener feel what they are feeling? I feel I am the best at what I do to the people that listen to me. That’s all that matters.
What are your plans for the near future?
My plans are to continue creating and building my vault with a heavy focus on marketing to build a larger fan base. This isn’t a sprint. My whole strategy is to crawl, walk, run. Spawn and I will continue to finish the Shark Tales EP while consistently releasing singles. From there we will be looking to do some features along with building our reach to the scale-out fan base.
Is there anyone you’d like to thank, any shout outs?
The only shout outs I have are for the haters who constantly pray on your downfall which puts a larger chip on my shoulder to prove you wrong.
And then, of course my boys who continue to support me:
Josh Ruiz – Spawntain The Illavator
Jwon
Jmac
Sleep
Michael
Vicious
Louie
Descen
And everyone else from the Money EveryDay team.
How can fans find you?
Fans can find me on any of my social media platforms:
Instagram: https://www.instagram.com/serglitty
Twitter: https://www.twitter.com/serglitty
Spotify: https://open.spotify.com/artist/6fSsibk5ilUHSVQuLvr85D?si=Rb08grKJSHOaTG9xz9eBzw
Apple Music: https://music.apple.com/us/artist/serg-litty/1493020181
Email: [email protected]
And on any other social media platform @serglitty
What suggestions do you have for other artist like yourself?
Keep grinding! Never slow down, focus on your marketing, and building a consistent release schedule to build your fan base. This game isn’t a sprint.
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A Conversation with Singer Songwriter Eddy Mann
Eddy Mann is a smile for the soul. He’s a combination of cultural and spiritual traditions living in an ever evolving neighborhood. He’s ever comfortable in his hometown Philly roots that speak of peace, and brotherly love. An award winning and prolific singer-songwriter, he’s moved gracefully through a catalog of twenty diverse albums. His hit single, “The Consequence” was a Top 10 Christian Music Weekly radio hit.
His latest album, “Chapel Songs” featured the #1 UK ITunes hits, “Hallelujah” and “Hope of the World.” His new album is out on June 7th, with the first single being released today. Eddy took some time to answer some questions about his music, his career, and of course, his faith…
HM: Can you tell us about the inspiration behind your single “The Humble Cottage by the Sea”? What themes or messages do you hope listeners take away from it?
Eddy Mann: The inspiration came from a gospel story that presents a theme of healing and hope. In a world that’s broken and hurting, one can only pray that a message of peace and unity might be found within the spirit of the song.
“Turn Up the Divine” is your latest album set to release soon. How does this album differ from your previous work, both musically and thematically?
EM: The album is a collection of divine stories and prayer moments that have been put to song over the past year. They’re really just a reflection of my daily experiences. The musical influences are a little more diverse than usual, but that’s just what the songs were calling for.
Your music is known for blending cultural and spiritual influences. How do you navigate incorporating these elements into your songwriting process?
EM: I don’t consciously bring influences into a song, but what I’ve been exposed to naturally becomes a part of my fabric, and then it’s re-processed into my own creativity. I’ve had a very diverse upbringing and it probably shows throughout my catalog.
“The Consequence” was a Top 10 Christian Music Weekly radio hit. Could you share the story behind that song and its impact on your career?
EM: The Consequence was released in November of 2016 on election day. I wanted to make a statement about the apathy I was witnessing. Our system only works if everyone participates. Anything less than that doesn’t reflect honestly about who we are, and how we feel. It was my hope that I might bring a few more folks into the fray and that would help in the cause.
Both “Hope of the World” and “Hallelujah” from your album “Chapel Songs” topped the UK iTunes Christian chart. What do you think contributed to their success, and how do you plan to build on that with your new album?
EM: Both of those songs took a very simplified approach musically and lyrically. I was looking for an easily remembered melody with an easily remembered lyric, and both songs seem to reflect that it was successful on some level. I’m pleased that they’ve done as well as they have.
Your career spans over 20 albums. How do you keep your music fresh and relevant while staying true to your artistic vision?
EM: I’m a student by nature, I love learning new things and I think that helps to naturally put me in new situations where I can be surrounded with challenging thoughts and different soundscapes.
You mentioned that God often appears in humble settings, such as the cottage by the sea. How does this concept influence your approach to music and ministry?
EM: As a man of faith, I never wander anywhere on my own. What I mean is that my faith is always traveling along with me, usually leading the way, and yes, sometimes correcting my faulty navigation. It doesn’t matter where I might be, or what may be going on around me, my God is not influenced by the trappings of this world.
What can fans expect from “Turn Up the Divine” in terms of sound and lyrical content?
EM: Everything was written, performed, and produced in house, under the Spirit’s watchful eye, and with the blessing of the One. So the success of the project will be measured in it reaching each and everyone that God intends.
With the changing landscape of the music industry, how do you see Christian music evolving, and how do you position yourself within that evolution?
EM: I’ve reached an understanding that I just need to be an honest reflection of myself. I don’t feel restricted or restrained by what the business tells me I should be doing, about the how the mix should sound, or about what messages are deemed appropriate. What God wants is for me to speak, write, and record what the Spirit puts on my heart, and then he’ll use it to fulfill His purpose.
What are your hopes and aspirations for your music career moving forward, especially with the release of your new album?
EM: I have no expectations anymore. I’ve been blessed to have produce an abundantly humble catalog. So I’ll just continue to follow the Spirit wherever it leads and be grateful.
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