Artist Spotlight
Los Angeles Producer ArjayOnTheBeat Is Pushing the Perimeters of the Music Industry
To stand out in music, especially a genre like Hip Hop, an artist has to have a presence not only the presence but commanding energy to them that makes you invest in their artistry, which they present for us to buy into. That separates an artist who you only give one listen to and who you start to keep up with. ArjayOnTheBeat brings that confident swagger to his approach that makes you want to stay connected, as he has been unfailing when connecting with his audience and executing vibrant and unique records from a career standpoint.
Arjayonthebeat discussed with us and answered our uncommon 11 Questions. Check it out below.
HONK: Let’s start by introducing ourselves. You know the basics, like name, age, and where you’re from, as much or little as you’re comfortable sharing.
ArjayOnTheBeat: Artist Name: Arjayonthebeat /Arjayonthebeat3x
Legal Name: Robert Dickson Jr
Hometown: Los Angeles, California
HONK: What’s the best advice you ever received concerning music?
ArjayOnTheBeat: The best advice I’ve ever received concerning music was about mixing. I was honored to have had a one-on-one session with a Grammy-awarded engineer, Leslie Brathwaite, who engineered Pharrell’s “Happy,” which headlined Despicable Me 2. He listened to my beats and told me, “everything was great, but one thing, your mixing.” He then said when it comes to mixing your beats, nothing should be panned to the center but vocals”. In other words, every sound in your beat should be panned between the left and right, never down the middle.
The best advice of my life…
HONK: What would you have done differently if you knew then what you know now?
ArjayOnTheBeat: One thing I would have done differently is take more of the presented opportunities rather than rejecting them due to being overly cautious.
HONK: What is still your biggest challenge?
ArjayOnTheBeat: My biggest challenge is finding an artist with the potential/ talent to take them to the top and team up. Until then, the search continues. Most artists don’t take it as seriously as I do. I instead get plaques/awards with one artist repeatedly than try to get one plaque out of multiple artists… if that makes sense.
HONK: What keeps you going when things get tough in the music industry?
ArjayOnTheBeat: My daughters (Indiyah & Xia) and my family are the ones I need to be successful. My goal is to leave generational wealth /money behind for them.
HONK: If you could open a show for any artist, who would it be?
ArjayOnTheBeat: Lil Uzi Vert, Chris Brown, or DJ Khaled
HONK: Could you talk me through your creative process?
ArjayOnTheBeat: When it comes to my productions, I never force them. I only make beats when I feel like it, so I don’t burn out my creative juices.
If I’m not working, I typically listen to various genres to get ideas on enhancing my sound daily. Every genre has something you can learn from…
HONK: How do you solve productivity/scheduling problems and reduce overwhelming situations?
ArjayOnTheBeat: I always try to keep the customer/ clients happy, mistakes can occur, so I’ll always offer something in exchange for the mishap to reach a positive conclusion.
HONK: What are you focusing your time on now?
ArjayOnTheBeat: I’m focusing my time on executive producing more projects rather than singles & building my artist (once they’ve been found).
HONK: How do you currently feel about the state of “Your genre” in general?
ArjayOnTheBeat: We need more substance in the hip-hop community and a different topic to rap about rather than hoes, guns, apps & negativity. I feel it’s time to switch it up, or else we won’t get as successful as other genres like folk rock & country music.
HONK: How can our readers follow you online?
Artist Spotlight
GMG_Grizz brings melodic rap and undeniable attitude on latest release “Something Slight”
GMG_Grizz is here with “Something Slight,” officially released as “Something Slight Freestyle,” a rap record built on confidence, personal ambition and lyrical self-assurance. The St. Louis artist’s track, embraces the familiar brag-track approach, but gives it an interesting musical direction through its melodic rap delivery. The title itself is indicative of the mindset going into the release, showing the artist’s ability to spit dope flows and bars as just something natural, not some Herculean effort.
The flowing piano movement and the bouncing rhythm is what makes this freestyle worth revisiting. These elements make the record sound familiar but still keep the arrangement catchy and accessible. GMG_Grizz’s direction is more toward confidence and individuality, someone who is comfortable with his work ethic and the lifestyle he portrays. The melodic approach also gives the track a different personality than a straight rap performance, allowing its rhythm to carry much of the appeal.
“Something Slight” is a tantalising taste of where GMG_Grizz is heading musically. There’s room for him to explore this sound further, but the piano and rhythmic bounce provide a foundation for keeping the track interesting. A confident freestyle with a personality that you can recognise and re-play value.
Connect with GMG_Grizz on Spotify || Soundcloud
Artist Spotlight
François Marius pushes romantic excitement into a dancefloor celebration with “La Loco”
François Marius arrives with a jolt of Latin Pop energy with “La Loco,” a dance-friendly track about attraction, romantic excitement and the fun madness of falling for someone. “LA Loco” is an immediate invitation to dance, with its catchy guitars, groovy bassline and spirited vocals giving it a friendly musical personality. Its approach is refreshingly simple, with the aim of having a good time rather than complicate the experience unnecessarily.
The song becomes even more interesting when Bérénice is on board, because the chemistry between the two performers is palpable. Their vocal call and response is a playful give and take, reflecting the thrill of two people being attracted to each other. It makes the romantic theme feel conversational, turning the performance into a musical chase instead of a one-sided declaration.
The acoustic elements also merge with the modern Latin beats, defining the danceable orientation of the track. “La Loco” is ultimately about enjoying the thrill that comes with attraction and letting yourself get carried away by the moment. Its constant call to swing along adds another layer of infectious energy. François Marius and Bérénice are a feel good collaboration that combines romance, rhythm and movement into an appealing Latin Pop package.
Connect with François Marius on Spotify
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