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Artist Spotlight

Exclusive Interview with Record DJ and Producer Clay Clemens

Clay Clemens is an electronic DJ that started his career as a drummer in a death metal band. Clay Clemens developed passion for music in his teens, at some point joined a band and it was right there where he got hooked up on electronic music.

Read More: Premiere: DJEFX Releases The Debut Of His Single “Eazy

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We had the opportunity to talk with Clay Clemens about his career path and influence and this is what he had to say.

1. Can you tell us a story about what brought you to this specific career path?

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Clay– Everyone has a different one but I believe mine is really far from usual. he only thing I was interested in when I was younger was music. So I started to play drums. Long story short I was playing drums in a death metal band hahaha. One time our lead singer bought new speakers and we were testing different genres on those speakers. And someone from the band put on Benny Benassi tracks ‘Satisfaction’ and ‘Love is gonna save us’ which were released around that time.

I felt something in me and I’ve been into electronic music since then. Fast forward a year or two after I started to DJ for a travel agency on prom trips and boat parties in Croatia and everything went up from there.

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2. Can you share the most interesting story that happened to you since you started this career?

Clay– This is always a tough one, with so many things that have happened, and with my bad memory and when you add some drinking in the game it is tough to pick one story hahaha.
The one that I’ll always remember and was one of the best nights in my life. It is how I got a residency in a big open-air club in Croatia. I was a DJ for only about 2 years when I got a chance to perform in this club called Noa Beach Club. It was my first time in front of so many people and I was nervous as hell. And in the middle of my performance, a club manager came to me on the stage while I was mixing and he was shouting something to me. I had monitors loud as usual, and I lowered it down and he was shouting if I want to become a resident DJ there. So I guess I did a good job hahaha.
This night for sure changed my career because I got so many experiences and met so many people there. I’ll remember this one for the rest of my life.

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3. Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Clay– I got a residency in the best Slovenian club – Cirkus, pretty quickly since I started to DJ, and on my second gig there, the boss came to me and we started drinking – A LOT! So sooner or later we were both making a fool from ourselves and at one point I think I was even without a shirt. Anyway, I don’t think there was a lot of ‘proper mixing’ that night. I felt terrible ‘cause I couldn’t remember a thing and I thought I lost the residency. But everything was ok, we were just having fun, everybody around were on the same level as us and laughing, so that was not the case at all. Luckily everything was happening on the second floor.
The lesson would be: don’t get drunk on the level that you can’t mix hahahaha

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4. What are some of the most interesting or exciting projects you are working on now?

Clay– Everything I do comes back to the music. So I want it all to come together in one way or another.
The first ‘project’ is that I recently started to do some video production and I find it really interesting, so I decided to make my own music videos. Currently, 3 of them are in the making, together with my 3 new tracks, so when my next track will be released you will also see my video production skills.
The second project I would like to mention is still in the early phase but I’m starting to do a clothing line. Some ideas are already made and I’ll soon have the products in my hands but I’m interested in how this will turn out.

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5. Who are some of the most interesting people you have interacted with? What was that like? Do you have any stories?

Clay– I’ve met quite a few celebrities in the electronic music world like KSHMR, Lost Frequencies, Tujamo, Zonderling, Chocolate Puma and quite a few more. And it always surprised me how humble and normal everybody is. And there is a reason behind it. Because they worked hard for their success and they worked with all kinds of people and never forgot their roots. I had a chance to see a DJ who had one major hit and I later found out his dad was rich and made this fake success. I won’t name him but his ego was above the moon and I saw how he treated his crew around him. Of course, be proud of your achievements but treat people with respect.

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6. Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Clay- In general, don’t bother with negative comments. It’s a waste of time. Having a healthy line of which advice is good and just forget the rest. And one specific piece of advice for music producers: When you give someone to check your new track and ask for an opinion, they will usually try to change something.

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Probably no one will say it is perfect. I’m talking about sounds and arrangement, of course, your mixing skills should be on a certain level. This is your art, this is how you hear it. Check if you can improve the track from the advice someone gave you and don’t change it because someone who has slightly more experience with producing music said what he would change. He hears the track differently. His opinion is subjective.

7. You have been blessed with success in a career path that can be challenging. Do you have any words of advice for others who may want to embark on this career path, but seem daunted by the prospect of failure?

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Clay– My personal standards are pretty high so a lot of the things I want to achieve are still far away, and there are a lot of times that I’m dealing with the fear of failure. Besides that I overthink everything. I would say do what feels right and listen to yourself. And if you make a choice that turns out to be a failure, learn from it and move on.

8. Can you share with our readers any self-care routines, practices or treatments that you do to help your body, mind or heart to thrive? Kindly share a story or an example for each.

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Clay– I don’t think I’m the right person to answer this question hahaha Definitely for your mind is healthy to have people around you who support you and you can ask for advice when in doubt.
For health, I’m not the right person to give advice. I like to drink and socialize when I’m free or when I’m out at parties performing. But if you’re doing the same thing as I am I would say, don’t forget to take your time to rest.

9. What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

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Clay

  1. Immediately forget all negative opinions. People like to see someone fail. I took everything personally and I should let it go faster when something bad happened.

  2. Invest in yourself and your skills. I like to learn things myself. But there are skills that someone who is experienced can tell you in 5 minutes which you would spend 6 months figuring out by yourself.

  3. Learn how to play the piano. And if someone tells you that you can make music without it, slap yourself and start learning.

  4. Be ‘YOU’ everywhere. By that I mean on social media, in person when socializing, etc.. Often you see and hear ‘rules’ from people about what you should and shouldn’t do. Just be yourself and that’s it. And if someone doesn’t like it, well… that’s their problem.

  5. Don’t call your friend who is helping you a manager, call him ‘a friend who is helping you build up a career’. People think if you have a manager that you are pretentious. At least here where I live was like that. Hopefully the world is different.

10. Can you please give us your favorite  “Life Lesson Quote”? Can you share how that was relevant to you in your life? 

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Clay– If you don’t go after what you want, you’ll never get it. When I was starting I was always telling myself and people around me: ‘If I don’t try to succeed in music I’ll regret it when I’m older. I can always get an ordinary job.’  But on the path to your dreams you’ll learn skills and meet people you otherwise wouldn’t, so even that ‘ordinary job’ can become something you really like to do.

The important thing is that you live your life and you have no regrets!

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11. None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Clay– I have always had people around me who support me, my parents who have no idea how the business works but are always there and encourage me, my friends who I can ask for advice and help and even my ex-girlfriend with support she gave and who taught me how to dress up hahahaha. But if there is a manager out there who is reading this and who thinks we can achieve more together, please do contact me 🙂

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12. You are a person of enormous influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Clay– Well, if my influence was enormous I would probably start something already hahahaha. But the first thing that pops into my head is, I think there is too much hate on the internet. People can be really mean with the comments on social media but they would never tell what they write in person. Especially, I saw a lot of hate in the past year where people were arguing regarding coronavirus and politics. It’s ok to have your opinion but you don’t need to threaten somebody if someone disagrees.

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13. We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. 🙂

Clay– Oh wow, didn’t expect this one. There are a lot of them I would like to hang out with, a lot of DJs and producers, like Axwell who I never met and was my big inspiration, movie stars, like Will Smith or Mila Kunis who was my celebrity crush until Ashton took her away from me hahahaha, and there are many musicians I would like to meet. The list could go on and on.

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But from a business perspective, I would love to chat with Jimmy Iovine or Gary Vaynerchuck. They are great businessmen who I would probably learn a lot from.

14. How can our readers follow you online?

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Clay- I’m active on all social media. Clay Clemens is my name everywhere. Facebook, Instagram, recently I started to be more active on TikTok.

I Message to everyone: Feel free to reach out to me, I would love to meet you, especially if you like my music! 🙂

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Artist Spotlight

Exclusive Interview with Country Chart-Topper Ashley Puckett

Ashley, it’s great to have you here. Let’s start from the beginning. Can you share a bit about your journey into music and how your upbringing in North Huntingdon, Pennsylvania, influenced your musical path?

Hi! Thank you for taking some time with me today!
My musical journey started when I was only about 5 years old when I sang my first song from the Dixie Chicks. Sometimes I like to say it even started before, because my mother would sing to me all the time When I was little, and there was always country music playing.  Growing up, I had a great childhood. I was a happy child, always had my parents support for anything I wanted to do.  I didn’t want for anything.  Still to this day, my parents are my biggest fan.  I remember growing up I was writing songs on my swing set outside in the summer. Music was just part of me growing up all the way to where I am now.

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You mentioned being inspired by artists like Lee Ann Womack, Carrie Underwood, and Miranda Lambert. How have these influential figures shaped your style and approach to songwriting and performing?

I love traditional county music. And gals like Miranda allow me to still do what I do because a lot of this genre is moving to pop country, and there’s listeners out there that still want to hear some good ol’ country tunes.  My influences are those who I can follow a path of success and motivation no matter the set backs, and those who have paved ways for others.  These women, among others showed me at an early age that you can be yourself and stick to your roots, and more success will come from that.

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At age sixteen, you picked up the guitar and began writing songs. What was it about songwriting that drew you in, and how did you hone your skills as a songwriter over the years?

Yes, learning to play guitar was a very big part of taking my songwriting to the next level.  For me, songwriting came early also.  It’s always been an outlet for me to express myself.  I’m a very good listener, but when it comes to talking,I usually say it better in song.  It’s a way to remember the good times and help me get through the bad. And the thing is, I’m not the only one who goes through those emotions, so it’s a way to share a way of healing for others, too.

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Your debut album, “Never Say Never,” was a lifelong dream come true. Can you tell us about the process of bringing this album to life and working with industry professionals like Bryan Cole and Doug Kasper?

It truly was nothing short of a dream come true!  I love being on stage, and writing songs, but the part where you get to work with like minded, talented individuals and see your work come to life and share a million creative moments together is by far my favorite part of making music. It’s been a while now since I’ve been in the studio, and I miss it very much!

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The first single from your album, “Medicine,” charted nationally and received widespread acclaim. What was the inspiration behind this song, and how did it feel to see it resonate with audiences?

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When I heard that song for the first time, it spoke to my heart because it was just so raw and beautiful.  There’s an innocence about that one that I felt could touch many different types of people just like it did me. I love acoustic love song, easy listening music, and this one was all of that wrapped in one.
I knew this song had to be part of my debut album because it was a perfect fit to my traditional style, my vocals, and love for beautiful melodies. I love how the audience has taken an immediate interest in me and this song and helped start my mainstream music career.

 “Bulletproof,” released on your birthday, became a #1 iTunes hit in South Africa, and a #1 Radio Hit in the US. What was your reaction to the song’s success, and did you expect it to have such a significant impact?

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Oh my gosh, it was such a surprise to me!  Honestly, when that happened, it gave me a whole new look on my accomplishments to that moment and made me realize that every little success until then had contributed to that very moment.  So I till this day appreciate the little things and the little successes a lot more because I know they will lead to much more.  I was also very surprised to learn about the culture in South Africa and how they outsource music and love country! That was very cool to learn!  I’d love to visit there sometime!

Your single, “What’s Her Name,” was also a radio hit. Can you give us a glimpse into the inspiration behind this track and what listeners should expect from it?

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This one was very fun to record!  It’s very “done me wrong, cheating song country” haha.  A lot of us have unfortunately been in that situation, and it was finally a moment to sing about it!  You put so much into something and give your all to someone who would just rather take it for granted and not show the decency to you that the relationship isn’t working out, they go out and cheat and then play at home like it’s all good and perfect. You’re blind sided. Naturally it makes you wonder who she is and what’s her name.

You mentioned that meeting Bryan and Doug reignited your passion for music and inspired you to pursue your dreams. What is it about your collaboration with them that makes it so special, and how has it influenced your creative process?

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In so many ways!  This opportunity when we all met and decided to move forward gave me my chance at country music.  So I knew my life was changing I just didn’t know how or what to expect.  Throughout the process of making the album, I leaned a lot about the industry and a lot about myself.  I think this project made me a better artist both creatively and professionally.  As I mentioned earlier, when I have the chance to be in the studio, it became my favorite part of my entire career. Just getting to create music from nothing and see it turn into a masterpiece with a bunch of talent in the room making it possible is just beyond amazing.  It also inspired me to keep writing – not that it was going away, but because I saw that the words I put on paper were not just words anymore with an A-cappella melody,  it was a radio hit. That people liked!

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With your new single, “Anchor,” on the horizon, what can fans anticipate from this latest release, and how does it fit into the larger narrative of your musical journey?

I’m very excited to share this one!  I wrote this song on a birthday vacation in Florida. I love the sea and I get most my inspiration lately it seems from the ocean.  This song is a pretty melody, vocal and simple yet story telling song.  My favorite instrument you don’t hear much anymore is steel guitar, so we brought that back here for sure!  After my debut album, I wanted to start sharing my original work, and “Anchor” is going to be a follow up to my first written debut back in 2022, “Tequila”

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That song was accepted very well and made it into the top 80 on the Music Row charts, so I’m hoping this one can set a huge stage for me and my writing and overall career showing that I didn’t just write and sing one song, I’m a songwriter, too, and I have a lot to say and share!

Finally, where can listeners find your music and stay updated on your upcoming releases and performances?

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All major platforms, wherever you listen. Amazon music, Apple Music, pandora, Spotify, or if you’re out and about on the town having a drink, play a song on any AMI Jukebox!  I’m also really big on Facebook and instagram for all things Ashley including upcoming events and performances. You can also check out my website at www.AshleyPuckett.com

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Artist Spotlight

Roman Da’Fro Serves Up Fresh Vibes with ‘In N Out’

Da’Fro’s “In N Out” is a masterfully crafted sonic piece that blends old-school funk with modern elements to create a nostalgic yet innovative sound. The track’s infectious rhythm and smooth vocals are complemented by catchy hooks and irresistible melodies. Da’Fro’s signature style is evident throughout the song, as he combines multiple layers of instruments and samples to create a rich and dynamic sound.

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The track’s production is exceptional, with a tight and punchy mix that allows every element to shine through. The drums are particularly impressive, with a groove that is both complex and infectious. The bassline is equally impressive, providing a solid foundation for the track while also adding subtle variations to keep the listener engaged.

“In N Out” is a celebration of life and living in the moment. The song’s catchy hooks and upbeat tempo invite the listener to let loose and dance like nobody’s watching. But beneath the surface lies a deeper message about seizing the day and making the most of every opportunity. Da’Fro’s lyrics encourage listeners to savor every experience and embrace the journey, whether it’s on the dance floor or in their everyday lives.

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