Hello Jarred Brown, Thanks for Coming To Honk Magazine To Talk About Your Music Career.

Let’s start off by introducing yourself, you know the basics like name, age, where you’re from. As much or little as you’re comfortable sharing.

I’m Jarred Brown AKA Horizon Wake an RnB/Pop artist currently based out of London, Ontario. I found my introduction into music as a child in Toronto, Canada where I taught myself to play guitar and started singing for my rock band when nobody else wanted to do it. 

Talk me through your creative process.

My creative process is in large part a collaborative effort with my long time friend and producer Jesgee Beats. Typically I’ll start off with an idea that’s usually inspired by some kind of life event, a memory, or sometimes even a dream. 

I’ll take that and it usually comes along with a melody and basic lyrics that most of the time end up becoming the foundation for the hook section. Lately I’ve been recording vocals, guitar, bass, or a combination of the three and sending/taking them over to Jesgee where we work together to transform it into what you hear in my releases. The pandemic played a big role in shaping our current process and actually strengthened our ability to work together. We began working online during quarantine and at some points I was even recording demos from my car before I was able to get my home studio up and running. We still continue to start most of our work through discord.

How do you solve productivity/scheduling problems and reduce overwhelming situations?

Productivity and scheduling typically isn’t a huge issue for me at this stage but I do find that when situations begin to get a little overwhelming or there is a lack of productivity being direct is a huge help. This industry is collaborative by nature. I’m responsible for the music while someone else takes care of videos or mixing, or whatever else needs to be done to take the music where it needs to go. I learned over time that being direct, keeping open communication, and taking charge of the scheduling or whatever other issue is the key. Set deadlines and communicate them firmly.

What’s the best advice you ever received concerning music?

I’ve received a lot of good advice over the years and I think the best advice given to me regarding music creation is to not get comfortable and don’t let genre box you in. I find that a lot of new artists will approach writing/producing new music in a way that is almost like a cookie cutter style where they take something that someone else in the genre has done well and replicate it over and over. 

Sometimes artists feel like they can’t write a certain lyric or use a certain instrument or melody because it doesn’t sound RnB or Hip Hop. This kind of thinking crushes creativity. Artists should keep experimenting and evolving. Otherwise how do we grow and improve?

What is still your biggest challenge?

For me I’d say my biggest challenge is knowing when a song is complete. I can sometimes be a bit of a perfectionist or judge myself a bit too harshly before releasing a project. It’s really easy to overthink or keep making tweaks to your songs past the point where you should. Knowing when to take time away really helps and getting a second opinion from people you trust to give honest feedback goes a long way.

What would you have done differently if you knew then what you know now?

Don’t rely on the wrong people. If I could go back to the day I started I’d push myself to record everything as often as possible and to make connections with people that are just as passionate as I am. Starting out I formed a lot of relationships with people who just weren’t in music for the long-term. So many people have so much potential but lose the drive to keep pushing. I don’t think I can ever stop making music. For some of us it is a part of who we are. Find those people and push forward together or learn how to do as much as you can for yourself so you aren’t slowed down by others.

If you could go open a show for any artist who would it be?

There are so many amazing artists that I would love to perform with or open up for. To be honest I’m a huge fan of Post Malone. I’m incorporating more guitar in my music and performances. I think we could rock out together.  

What are you focusing your time on now?

Right now I’m focussing my time on developing my new sound and releasing an EP. I’ve had a shift where I’m blending my RnB sound with more pop and rock elements to better suit my musical background. I plan on having the EP for release in November and it’ll be much more pop influenced than what I’ve released previously.

I’ve got a new song about a bad relationship called “Young Girl Games” featuring Coobie and Golden G dropping on September 30th.

How do you currently feel about the state of Hip-hop in general?

I think hip-hop is in a really cool spot. Over the past few years it’s really grown and become integrated deeply into the mainstream. Most modern pop music has more than a few hip-hop elements where there never would have been before. 

Growing up I remember my mom throwing out my Eminem CDs and not understanding rap music as art. Now she listens to a lot of the same things that I do. I think now more than ever we have the ability to experiment with our production in the hip-hop space. We’re blurring the lines between genres. I think its awesome.

What keeps you going when things get tough in the music industry?

When things get tough in the industry there are 2 things that usually keep me going. I love when other artists or fans reach out on social media to let me know how much they vibe with my work. It helps to keep me pushing on and often times can even shift my mood to increase in productivity. I also really enjoy having conversations with them and hearing the music they make or connecting with them in general. 

So I really encourage my fans to feel comfortable sending DMs on instagram or TikTok so we can connect. I can’t always respond to everyone right away but I try to do as much as I can. Secondly, I take a break from whatever is stressing me out for a while. It’s so easy to get caught up in all the responsibilities and forget why you make music in the first place. I won’t ever stop creating because it’s an outlet for me. When the stresses become too much I take a step back and just create for the love of creating. It’s important to take breaks and give yourself some breathing room to keep it fun.

How can our readers follow you online?

Follow me on TikTok, Instagram, and YouTube @HorizonWake. My music is available on all major platforms so head over to wherever you get your music from and search Horizon Wake.