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Kendrick Lamar’s “Not Like Us” Smashes Records and Sparks LA Library’s Hoot-Worthy Response

Kendrick Lamar

Kendrick Lamar has struck gold again with his “Not Like Us” music video, amassing millions of views and igniting widespread conversation. Currently boasting around 24.5 million views, the video has fans buzzing and dissecting every detail. One unexpected reaction came from the Los Angeles Public Library, which jokingly considered “retiring” their owl puppet mascot after Kendrick’s playful jab at Drake, symbolized by smashing an OVO owl piñata in the video.

The library’s owl puppet, a staple in children’s programming, became the center of a light-hearted jest on TikTok, fueled by the “Certified PDF-file” line in “Not Like Us.” While the owl predates the Kendrick-Drake rivalry, the humor struck a chord with fans, further propelling the video’s popularity. Breaking records, the video now holds the title for the most views for a rap video within 24 hours this year, cementing its place in viral video history.

Beyond the owl antics, “Not Like Us” is rich with symbolism and subtle jabs. Co-directed by Kendrick and Dave Free, the video addresses Drake’s claims of tension, particularly those insinuated in tracks like “Family Matters” and “The Heart Part 6.” Drake’s allegations about the paternity of Kendrick’s son were met with appearances by Kendrick’s partner, Whitney Alford, and their children, seemingly refuting Drake’s accusations.

As fans continue to unravel the video’s layers and speculate on potential album hints, “Not Like Us” remains a cultural phenomenon. Whether this leads to more owl-themed jokes or a deeper dive into Kendrick and Drake’s ongoing saga, one thing is certain: Kendrick Lamar knows how to keep us all watching and talking.

Artist Spotlight

Lisa Boostani creates a mesmerizing tidal realm in “Ocean”

Lisa Boostani

Lisa Boostani’s “Ocean” takes you deep into a sensory world where body, spirit, and myth come together, beyond the surface of genre. Boostani makes a soundscape that is both ethereal and deeply human by combining the broad essence of psychedelic pop with the strong appeal of alternative rock.

Her voice rises as if it is coming from deep within her, shaped by emotion rather than action. She intentionally channels the intangible, turning weakness into strength rather than a source of pain, and “Ocean” tells people to get involved in this inner world, not just watch it. This release is an integral part of her first EP, “One,” which will come out in March 2026 and is based on love, sensuality, and unity.

If “Ocean” is any indication, the EP will show sensuality not as something pretty, but as a kind of spiritual intelligence, a way to know yourself by connecting with others. The song’s textures and structure have an aquatic quality, moving between clarity and delirium, rhythm and freedom. Its emotional focus is on immersion instead of resolution.

The striking quality of “Ocean” is the blend of the mystical worlds. Boostani understands that strength often shows up as gentleness and that deep feelings are better expressed through frequencies than words. She wants people to see consciousness as immediacy, sensation as truth, and openness as an undeniable strength.

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Artist Spotlight

NOAH. captures the unspoken signals in enchanting R&B track “That’s Bless”

NOAH.

“That’s Bless” captures the unspoken late-night message, the smile that was exchanged from afar, and the feeling you sense but are afraid to say. NOAH. offers a song with a smoky R&B feel and lyrics that capture unspoken tension, firmly in the realm of emotional ambiguity, where connection is clear but not defined.

This piece concerns the subtle discomfort of mixed signals and quiet longings, when looks say more than words ever could. NOAH. handles the theme with restraint, letting the chemistry simmer rather than explode. NOAH.’s delivery shows a confident gentleness, recognizing that some feelings don’t need strict definitions to be real.

In “That’s Bless,” he captures the essence of connection and the compelling allure that endures, even when both parties pretend it is not there. The composition is based on real-life events, and it acknowledges that specific attachments endure in the heart long after one has persuaded oneself of having progressed.

“That’s Bless” is at the crossroads of closeness and distance, clarity and confusion. The song doesn’t resolve the tension it talks about, and that’s what makes it so powerful. It sums up the connection we say we don’t want but keep coming back to in memory, rhythm, and pulse.

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