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Joe Budden’s Team Flips the Script in Hilarious Plot Twist After Drake Drops Merch

Honk Magazine

Joe Budden’s crew executed a funny stunt on Drake in a plot twist straight out of a rap sitcom. What began as a slight in Drake’s new $ome $exy $ongs 4 U merch drop ended as a brilliant redirect that no one saw coming… except Joe Budden’s always-diligent camp. The Toronto rapper’s new merch includes co-host and media personality Melyssa Ford, who now sits beside Budden during The Joe Budden Podcast, alongside a link with “videovixens.ca.” On the surface, it seemed like a rather ordinary, slick Drake move, ruffle some feathers, raise a few eyebrows, maybe even take a jab at Budden and his entourage.

But Joe’s friend Ian Schwartzman threw a wrench into that theory with a blunt revelation about the backstory on that cryptic link. Ian explains to Joe, in a video that now appears online, the true reason “videovixens. It leads users directly to The Joe Budden Podcast’s Patreon page “Tyler saw the merch drop as soon as it dropped, went and bought videovixens.ca, and directed it straight over to your Patreon page. I’m not f*cking kidding.” And even before Drake’s team could secure the URL, Budden’s team grabbed it and turned it into a sharp sly plug for their own content. What might have been a diss turned into an accidental promo, and Joe’s fans are eating it up.

Check out this article: Big U Faces 43-Count Federal Indictment in Explosive Legal Battle

Ian also added some well-timed commentary on the whole situation, sarcastically saying he “was wondering” if Drake was trying to be slick first and that he’s not “still sending people over to you. ‘It’s on me. I’m the big guy on campus.'” But no, it was a totally Tyler move, a quick-thinking, opportunistic twist that transformed a possible roast into a marketing victory. It’s a prime example of how rap beefs today reach way beyond the booth, into URLs, merch drops, digital real estate. As Drake continued to throw sexy-sounding tracks out into the ether, Budden’s crew hit back with a masterclass in internet judo.

Artist Spotlight

Marsha Bartenetti reinvents in her own style “New York Minute”

Marsha Bartenetti

Marsha Bartenetti’s latest release, “New York Minute,” written by Don Henley, Danny Kortchmar, and Jai Winding, offers emotional depth, turning a timeless look at life’s fragility into a reflective, cinematic journey. Stephan Oberhoff’s arrangement perfectly frames Bartenetti’s voice, and Kevin Bate’s expressive cello adds a warm resonance that makes the track feel like a movie.

The way each instrument sounds makes it feel planned, which lets the listener stay in the fleeting moments the song so beautifully describes. Bartenetti’s singing is the best part of the song. She shows an openness that feels real, as if she has lost something and still fully embraces love and presence with complete honesty. Her choice of words and small changes in tone make the lyrics feel even closer.

“New York Minute,” is a new version that pays tribute to the original while showcasing Bartenetti’s own style. The movie-like instruments and heartfelt vocals make the song feel both personal and universal. It makes us think about how hard it is to let go and hold on.

Connect with Marsha Bartenetti on Spotify || Facebook

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Artist Spotlight

“Yonkers” – Song by Tyler, the Creator

Tyler, the Creator

15 years ago, Tyler, the Creator released “Yonkers.” The song would go on to shape a generation of hip-hop fans and make him one of the most talked-about artists in modern music. Tyler’s work on “Yonkers,” which came out of the Los Angeles group Odd Future, was a brave mix of raw lyrics, dark humor, and simple production that made him stand out from other artists right away.

“Yonkers,” which is just over three minutes long, seems simple but has a big effect. The song’s production is based on a spooky bassline, simple piano chords, and simple drums. This puts Tyler’s voice and story front and center. His flow is slow and threatening, and it sends out a stream of verses that balance shock value with deep thoughts on themes like being alone, rebelling, and thinking about oneself. This song has a modern twist on the gritty, confrontational style of hip-hop that was popular in the early 2010s.

The music video for “Yonkers” became a cultural phenomenon all by itself. In the black-and-white video, Tyler looks straight into the camera while doing something that surprised both fans and critics. Tyler became known as an artist who isn’t afraid to push boundaries when the song’s raw lyrics and stark images quickly went viral. The video’s viral success brought Odd Future national attention and helped Tyler get more work, including his albums Goblin (2011) and Wolf (2013), which were both well-received by critics.

People who didn’t like “Yonkers” thought it was a new take on hip-hop. People in the genre often liked flashy production and collaborations, but Tyler’s solo song showed that minimalism can be just as interesting, if not more so, when it has strong lyrics. Young people who wanted realness and change connected with the song’s unapologetic tone, and its influence can still be heard in music today. Many contemporary artists assert that Tyler’s early compositions, particularly “Yonkers,” significantly influenced their lyrical writing and visual storytelling techniques.

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“Yonkers” was a big moment in Tyler, the Creator’s career. It was a bold statement from a single artist who wanted to change the rules of hip-hop, and it captured the spirit of early Odd Future, a group that thrived on chaos, creativity, and free expression. More than ten years later, the song is still a touchstone for fans and a turning point in the growth of alternative rap. Its creepy beat, controversial lyrics, and viral music video are still seen as examples of a time when hip-hop was pushing its limits and welcoming a new generation of voices that were willing to question the way things were.

“Yonkers” is a cultural artifact, a snapshot of the time that shaped Tyler, the Creator’s unique artistic style, and a reminder of how powerful bold, unapologetic music can be.

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