Fashion
Patou Spring 2021 Ready-to-Wear
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Guillaume Henry welcomed people to an absolutely delightful Patou runway show that didn’t really happen today. “It’s a show with empty seats and no models!” he laughed. “We’ve turned our studio into a catwalk.” The models you see sauntering across the parquet in their puffballs, voluminous smocks, Provençal collars, and jaunty sailor hats had played their parts, sans audience, a couple of days ago at the label’s Île de la Cité HQ. Me, I was about to “go in” via a friendly FaceTime walk-around of today’s static installation—the humans now replaced by frocked-up dummies—with the quintessentially French designer himself.
Henry had thoughtfully sent fabric swatches to my house in London for the occasion. All set: As he started to explain how Look 1, a mouthwatering meringue of Provençal-printed puffed sleeves, a pie-frill collar, and a mini-balloon skirt, came from his 1980s childhood imagination, I was simultaneously perusing its material origins on the label. Organic cotton poplin: 100% GOTS cotton, it said. “Yes, we’re 70% recycled and organic materials in this collection,” Henry exclaimed, “and we’re aiming for 100%.”
This is the most modern thing about the rebirth of Patou: It comes with full-on French style, transparent sourcing, and non-ridiculous prices—factors that have definitely never fit into the same sentence before now. “Patou is about a wardrobe, and it will always be,” said Henry. “But this time we turned this wardrobe into something more fantasy! I wanted to go back to this love of fashion I had when I was nine years old, drawing dresses in my bedroom—and nobody was talking about fear or the economy. It was just about fun, flamboyance, joy, enthusiasm. I wanted to go back to that exuberance.”
And so it reads, even from afar. Exaggerated silhouettes have been steadily inflating over the past few seasons—surely something to do with standing out on social media. Ideal timing, then, for the comeback of Henry’s memories of being enthralled by watching the likes of Christian Lacroix on French TV news. “He was a huge influence on me when I was nine, 10, in the late ’80s, early ’90s. So I wanted the silhouette to be ‘couture’ even if you can break it all down separately.”
Lacroix, as all fashion history geeks know, started his rise to fame at the house of Patou, so his puffball silhouettes, succulent bows, and French-regional references resonate happily through Henry’s collection. The difference, in the hands of the younger designer, is the practicality and sense of economy that underpins his design. The huge white collars are accessories—they’re meant to be laundered and used as styling pieces. The silhouettes that appear to be frivolous one-party outing dresses (like the captivating Provençal look) are often actually skirts and tops, intended for multiple reconfigurations. “A blouse, a skirt, and a dress,” as he put it.
Kudos to him for cheering spirits, considering customers, and being mindful of Patou’s carbon footprint, all at once.
Entertainment
A$AP Rocky Turned An Entire Manchester City Kit Into His Album Rollout
A$AP Rocky doesn’t do album rollouts quietly, and this one recruited an entire Premier League club to help. Manchester City, PUMA, and Rocky teamed up on a limited apparel run tied to “Don’t Be Dumb,” his 2026 album, timed around his September 5th show at Co-op Live.
The centerpiece is a long-sleeve PUMA King jersey in black and archive gold, with “DON’T BE DUMB” running down the sleeve and AWGE branding worked in throughout. A bold “MANCHESTER” graphic covers the back. Fans could also add limited “A$AP 11” name-and-number printing onto the club’s actual Home, Away, or Third kits, while supplies lasted at retail.
There’s a players-only version too, and it never went up for sale. That one sticks closer to City’s usual sky-blue identity, with its own sleeve detailing and back graphic — the kind of piece that exists purely because a handful of people got lucky.
The whole rollout kicked off with a one-night pop-up on September 4th, when PUMA turned a spot in Manchester’s Northern Quarter into a pop-up cafe for the night, mixing football, music, and street style into one room before the wider release hit the stadium store the next morning. Some of those jerseys even came with golden tickets to the concert or that Saturday’s match.
Rocky has called the project true to his own design language, and it’s not even his only club collaboration this cycle — a similar drop with AC Milan landed around the same time. At this point, the line between fashion week and matchday has basically disappeared.
Entertainment
Quavo And Lids Are Going All In On Atlanta With Their New Cap Pack
Quavo has never been shy about his hat obsession, and Lids just gave him another outlet for it. Their new “Atlanta” pack drops September 12th, marking another round in a partnership that’s been running strong since 2019.
The collection is a love letter to the city, spread across three very different caps. One mashes up pinstripes, script lettering, and Braves branding into a single design, working navy, red, white, and light blue into the mix. Another goes the opposite direction entirely — fully iced out in crystal detailing, done up in black and red, with both the Falcons and the Braves showing up in the design. The third strips things back to an old-school “ATL” trucker cap in red, white, and gold, the kind of understated piece that lets the city’s name do the talking.
None of this is new territory for Quavo. He’s talked before about waiting on hat releases as a kid, and that same excitement seems to be what’s kept this partnership going years past most celebrity collabs. His earlier Lids run leaned on one moment — the Braves’ 1995 World Series win — but this pack pulls from the city’s whole sports history instead of just one highlight.
Lids has called Quavo one of the rare voices who can blend music, fashion, and sports without it feeling forced, and this drop backs that up. Given how fast his past releases have moved, Atlanta might want to set an alarm for September 12th.
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