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Alex Aiono Shares his striking single “Played Out” ft. Jake Miller

Alex Aiono is ready to share his most honest project to date, starting with the release of his striking single “Played Out” ft. Jake Miller, due out June 25th. The fast-rising, multi-hyphenate is a force to be reckoned with. As a Pacific Islander (Maori Samoan,) music was an integral part of his upbringing and the singer-songwriter first got his start when he picked up the ukulele, drums, and piano when he was seven years old. Constantly striving to learn more, Alex started producing his own innovative covers of hit songs and what started as a fun hobby has since blossomed into nearly a Billion views on YouTube, 500 million streams, 6 Million followers across socials, Top 10 hits of his very own, sold-out tours around the world, and starring movie roles.

In this follow-up chapter, we see a side of Aiono that he has never shared before when it comes to his music. This new music is a full reflection of Alex here today; he is the record producer, writer, and performer. “This new era of music for me is special because I’m on an endeavor to continually reach deeper,” shares Alex. “With every release, I see more of me in my music. This next era truly will be the deepest I’ve gone yet, and as I live more life and dive further into who I am, I plan to share it with the world.”

In the intimate and intoxicating new single “Played Out,” glassy vocals packed with emotion usher in gorgeous, anthemic production as Alex muses on all the hardships he’s had to overcome in order to get to where he is now. He shares, “I think at our core as humans we consistently lose the forest for the trees when we are in the thicker situations of life. It’s not until you’re out of the woods or have overcome what it was you were going through that you get to see it all for what it truly is. Whether it’s love (as I refer to in the song), a career, a long term goal, or any budding and flourishing situation, sometimes you have to stop and appreciate how everything ‘played out.’”

a truly defining moment for Aiono” – Variety

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precociously experienced performer” – LA Times

a clear intentionality behind all of Aiono’s work” – Wonderland

“Alex Aiono’s ‘Her’ is for everyone” – PAPER

“Aiono’s Drake-like tone has us in love” – Billboard

Aiono has seen a whirlwind of successes over the last few years. He released the unpredictable hybrid album The Gospel at 23 in 2020, which saw him deep in the mix of gospel truth-telling, stark hip-hop swagger, alternative ambition, and pop bliss. The album garnered praise from the masses, from Variety and The LA Times to Wonderland to name a few, and has racked up millions of streams. Early 2021 also saw Alex star in the Ian Bryce produced and Jude Weng directed film Finding Ohana, which marked the start of another burgeoning venture for Alex.

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The uniquely talented Aiono has proven himself as a jack of all trades. From writing and producing his own music to his collaborations with artists like John Legend to Jon Bellion, to securing starring roles on major networks, we see Alex continue a soaring career that’s bound to position the star as a household name for years to come.

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Natalie is a journalism major with a focus on Entertainment and Music who aspires to become a Content Creator For Honk Magazine. Eventually, she wants to be the Publisher or Editor-in-Chief of a major Publishing House. She loves helping people find their voice and passion for writing and journalism, and she can always be found with coffee in hand, editing another article.

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Artist Spotlight

Mamas Gun and Brian Jackson shines light on the truth on latest release “DIG!”

Mamas Gun

Mamas Gun makes a strong comeback with their new single “DIG!.” The track sounds more like a strong statement of intent than just a release. The UK band is known for its smooth blend of blue-eyed soul and traditional black music. They show once again that they can make music that sounds both thoughtful and very new, while still being real, emotional, and sophisticated.

“DIG!” was recorded directly onto analogue tape, and every note has warmth, grit, and soul. The production choice gives the music a rich, natural sound that complements the band’s unique groove. It is a piece of music that makes people slow down, really listen, and experience it rather than hear it.

Adding famous collaborator Brian Jackson, whose vocals, keyboard, and flute give the song a timeless elegance, adds even more depth and magic. Jackson is known for working with artists such as Stevie Wonder, Gil Scott-Heron, Roy Ayers, and Earth, Wind & Fire. His addition makes the song something truly special. His reunion with Andy Platts, the lead singer of Mamas Gun, almost twenty years after they first worked together creatively in New York, gives “DIG!” a very personal touch that can be felt throughout. “DIG!” sets a strong mood based on connection, art, and essence. Mamas Gun not only goes back to their roots but also makes them stronger. This song is heartfelt, timeless, and completely captivating.

Connect with Mamas Gun on Spotify || Instagram || facebook || Youtube

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Artist Spotlight

Bromsen crafts a suspension between attachment and release in new single “Concendrain”

Bromsen

Bromsen’s latest release, “Concendrain,” is very immersive and lives in the space between control and disintegration. The song smoothly shifts from focused to tired, from connected to free, and captures a complex emotional balance that is both personal and universal.

“Concendrain” starts slowly and carefully, the structure has layers that change over time, so each part can come out on its own without any stress or hurry. As time goes on, electronic textures begin to emerge, giving the music a mood that eventually turns into rock-infused energy. These different sounds don’t clash, they work together to create a track that is alive, fluid, and always changing.

The guitar, voice, and rhythm should all work together on the song. These parts don’t compete for attention; instead, they work together to make a smooth flow that pulls the listener into the song’s emotional depth. The arrangement features vocals that complement complex guitar lines and a steady beat that keeps everything in line.

“Concendrain” is really interesting because it has two sides. The track is about the fight in your head between giving up and pushing through, and between staying focused and giving in to tiredness. Bromsen and Reatsch work together to make something that looks natural and well-made. “Concendrain” doesn’t try to be cool or follow trends. Instead, it gives you a slow experience that you should really pay attention to. “Concendrain” is a powerful and thought-provoking work that sticks with you long after the last note has faded away. It stands out because its structure changes, its atmosphere is rich, and its emotions are strong.

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Connect with Bromsen on Spotify || Instagram || Youtube

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