Music

Alex Aiono Shares his striking single “Played Out” ft. Jake Miller

Alex Aiono is ready to share his most honest project to date, starting with the release of his striking single “Played Out” ft. Jake Miller, due out June 25th. The fast-rising, multi-hyphenate is a force to be reckoned with. As a Pacific Islander (Maori Samoan,) music was an integral part of his upbringing and the singer-songwriter first got his start when he picked up the ukulele, drums, and piano when he was seven years old. Constantly striving to learn more, Alex started producing his own innovative covers of hit songs and what started as a fun hobby has since blossomed into nearly a Billion views on YouTube, 500 million streams, 6 Million followers across socials, Top 10 hits of his very own, sold-out tours around the world, and starring movie roles.

In this follow-up chapter, we see a side of Aiono that he has never shared before when it comes to his music. This new music is a full reflection of Alex here today; he is the record producer, writer, and performer. “This new era of music for me is special because I’m on an endeavor to continually reach deeper,” shares Alex. “With every release, I see more of me in my music. This next era truly will be the deepest I’ve gone yet, and as I live more life and dive further into who I am, I plan to share it with the world.”

In the intimate and intoxicating new single “Played Out,” glassy vocals packed with emotion usher in gorgeous, anthemic production as Alex muses on all the hardships he’s had to overcome in order to get to where he is now. He shares, “I think at our core as humans we consistently lose the forest for the trees when we are in the thicker situations of life. It’s not until you’re out of the woods or have overcome what it was you were going through that you get to see it all for what it truly is. Whether it’s love (as I refer to in the song), a career, a long term goal, or any budding and flourishing situation, sometimes you have to stop and appreciate how everything ‘played out.’”

“a truly defining moment for Aiono” – Variety

“precociously experienced performer” – LA Times

“a clear intentionality behind all of Aiono’s work” – Wonderland

“Alex Aiono’s ‘Her’ is for everyone” – PAPER

“Aiono’s Drake-like tone has us in love” – Billboard

Aiono has seen a whirlwind of successes over the last few years. He released the unpredictable hybrid album The Gospel at 23 in 2020, which saw him deep in the mix of gospel truth-telling, stark hip-hop swagger, alternative ambition, and pop bliss. The album garnered praise from the masses, from Variety and The LA Times to Wonderland to name a few, and has racked up millions of streams. Early 2021 also saw Alex star in the Ian Bryce produced and Jude Weng directed film Finding Ohana, which marked the start of another burgeoning venture for Alex.

The uniquely talented Aiono has proven himself as a jack of all trades. From writing and producing his own music to his collaborations with artists like John Legend to Jon Bellion, to securing starring roles on major networks, we see Alex continue a soaring career that’s bound to position the star as a household name for years to come.

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Artist Spotlight

MTS Management Group artists celebrates friendship with new release “A Song for My Friends”

MTS Management Group artists’ latest release, “A Song for My Friends,” is a happy, upbeat song that captures the magic of being together, celebrating, and remembering. The track has a contagious energy that is like the spirit of late-night jam sessions and sing-alongs that happen out of the blue. The production is clean and smooth, but also laid-back.

The tune of “A Song for My Friends” is a toast, and it’s clear what the band wants. A party for the people who have been there since the beginning, the fans who keep coming back, and the nights that artists will never forget that remind them why they fell in love with music in the first place.

“A Song for My Friends” stands out in a world full of overproduced singles because it has heart, energy, and honesty. It’s a moment we shared that I put in a bottle and sent to you with a chorus that you’ll be singing long after the music stops.

Connect with MTS Management Group artists on Instagram || Facebook || Twitter

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Artist Spotlight

Michael Soul hides from being open with new release “Hiding”

Michael Soul’s new single, “Hiding,” is a dark, hypnotic electronic track that takes listeners to a private place in their minds where they are alone, thinking, and feeling upset. “Hiding” was written when the author was very lonely. Michael Soul turns days of being alone, when silence seemed to last forever, and connection seemed impossible, into an immersive sound.

Andrea Mastroiacovo’s polished work makes the single even better, clarifying and deepening the song’s dark mood. The production carefully reflects that emotional weight with simple textures and dark electronic sounds that make you feel like you’re alone with your thoughts.

“Hiding” is a song about feeling alone, scared, and wanting to hide from being open. It asks questions that are quiet but sharp, like why do we hide what we feel? How does fear ruin love? And can we stop going in circles of misunderstanding and emotional distance? These echoes linger long after the track ends, prolonging the sound.

Connect with Michael Soul on Spotify || Instagram || Youtube ||Soundcloud