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Benny The Butcher Joins Conway & Westside Gunn’s Times Square Takeover

Though the year hasn’t wrapped up quite yet, it’s hard to argue that the Griselda trifecta has made a lasting impression. Westside Gunn’s Pray For Paris, Flygod Is An Awesome God 2, and Shady Records debut Who Made The Sunshine. Conway The Machine’s Lulu, No One Mourns The Wicked, and From King To A God. And most recently, Benny The Butcher’s Burden Of Proof, produced in its entirety by Hit-Boy and featuring appearances from Lil Wayne, Big Sean, Rick Ross, and more.

 Benny The Butcher

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Not too shabby for a trio of Buffalo emcees, who initially set up to put their city on the map. And with Benny’s project already earning steady acclaim, it’s clear that he’s played a pivotal role in doing exactly that. If their takeover of the rap game wasn’t already abundantly clear, one need only look at Times Square for a first-hand glimpse at Griselda’s mighty presence.

With Westside Gunn’s Hitler Wears Hermes 7 and Conway’s From King To A God having already graced the big screens, the trilogy has officially been complete with the addition of Benny’s Burden Of Proof. The Butcher took to Instagram to share a picture of all three covers looming over the people of New York City. “The trifecta,” he captions — a simple yet effective confirmation of quiet dominance. Check out the Times Square billboard collection below, and show some love to the Griselda team in the comments below. Was one of their releases among your albums of the year?

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Kyle Ashen’s sun-drenched recollection with new release “That Local Girl”

KYLE

Kyle Ashen’s latest release, “That Local Girl,” is a gorgeous trip down memory lane, a country single that explores that golden glow of memory, like flipping through old photographs touched by salt air and summer sunlight. It’s warm, cinematic, and deeply relatable, a song about the kind of love story that never quite goes away, even as time moves on.

“That Local Girl” is filled with imagery that quickly takes the listener into a world they can walk right into. You got a blonde-haired, blue-eyed girl on a boardwalk street by the ocean, a souped-up truck driving through town, neon lights reflecting off the ocean breeze, and the electric innocence of young love burning in the background.

But under all that cutesy trapping is something more than that, longing. Some people, some places that leave permanent marks on Kyle Ashen and us know that. What’s so brilliant about this song is that it marries those two ideas, making love and hometown memory feel beautifully inseparable. Sometimes you miss a person. And with that person, you miss an entire version of life. “That Local Girl” is more than a country love song from Kyle Ashen. He is a living postcard from the past, sun-faded, bittersweet, and glowing with feeling. A reminder that summers pass by, but some memories stay with us forever.

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ECHOFLIP inspires faith and fire with triumphant anthem on “Kingdom Rise”

ECHOFLIP

ECHOFLIP marches forward with commanding purpose on “Kingdom Rise,” a single that not only demands attention but also commands it. Driven by pounding drums, soaring melodic textures, and full-conviction lyricism, the song arrives like a battle cry with the heart of worship. Bold and energized and spiritually charged from beginning to end.

“Kingdom Rise” is street realism meets kingdom vision at its heart. It’s got grit in its pulse but grace in its message as well. Each bar rings with resilience with ECHOFLIP, a record that embodies struggle, perseverance, and steadfast faith in the face of adversity. The result is music that is rooted in reality while reaching for something much larger.

What makes the single particularly compelling is how seamlessly it combines high-energy Christian trap with uplifting spiritual themes. The hard-hitting production has edge and urgency, and its faith-centered focus gives it soul. It’s motivational without being pushy. Worshipful without momentum loss, without losing authenticity. Ideal for trap gospel, inspirational rap, and urban playlists that aim to uplift as much as energize, “Kingdom Rise” delivers on all fronts. It moves the body, it sharpens the mind, it stirs the soul.

Connect with ECHOFLIP on Spotify

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