Lifestyle

Disrupt Exclusive Interview With THE YMMI BRAND

What exactly is THE YMMI BRAND?

THE YMMI BRAND is a clothing, lifestyle, and music company based around the mindset that “Your Music Must Inspire” meaning that in the song of life, you must use whatever it is you love to do to inspire the world and uplift your community.

What was the process for THE YMMI BRAND when you first started?

THE YMMI BRAND as a clothing company started back in 2019 as more of just a hobby and labor of love, honestly I just really wanted to stand out when I created the “Space Junk” design, my initial intention was to only create it for me as a 1 of 1, but it was at the “Magic Show 2020” {before covid-19 shut the world down}where I noticed the impact of what I had created because I literally had people from all walks of life stopping and asking me what designer was I wearing and if it was for sale, and where could they get it. It was that response from those strangers and other designers the really put the spark in me to take everything to the next level.

What does being a successful fashion designer entail?

That is a very complex question, but I will give you the simplest answer. First things first, you have to dare to be different and challenge yourself both creatively and business-wise, don’t focus on trying to make money straight out the gate as you have to let the people decide what’s your premier product but once you create the demand,,, you feed it. Lastly, Be sure to pay attention to detail in every area of your brand, from the designs, fabric, marketing, and finances. There are many other things I could go into, but those would be the key things.

What is the most rewarding part of being a fashion designer?

To see people excited to be in our clothes or to travel around America and see people in different places with our clothes on or when a store calls you a couple of days after you stocked them up to request more units because they sold out, those were some of the parts that let me know, “oh, this real.”

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What do you want your audience to know about your brand?

That we are a universal brand and everybody is welcome!

What is your greatest success so far when it comes to your brand?

Just the love we get from everybody and how an idea I had is becoming a wave! It’s only up from here!

Where does your brand originate from?

THE YMMI BRAND started right here in Minneapolis, MN

Where are you from?

I am originally from Springfield, IL but spent most of my younger years between Minneapolis & Chicago

What are some of the challenges you faced along the way?

All types but mainly finding the right fabrics and manufactures as my focus on quality wouldn’t allow me to have anything less than phenomenal!

What does it take to be a successful fashion designer?

Love what you do, you find your voice, and create your movement as the saying goes-

“If you build it, they will come”!

Where do you see your brand in the next five years?

I see us expanding to more stores, rolling out our kid’s line, and really becoming that next big brand

What is some advice you would give to a young fashion designer?

Do it cause you love and the money will come, don’t get caught in the up trends just be you and let your energy attract all that is already yours.

Who/What is your biggest inspiration?

I get inspiration from all places but my biggest inspiration would be from an artist like Basquiat and Vincent Van Gogh and designers like Nigo, Virgil Abloh, Michael Cherry, Dapper Dan, and Daymond John.

Anything else your audience should know?

That the sky is the limit and for those that believe they have a limit don’t be that person, always remind yourself there are no limits!

Check out THE YMMI BRAND below: https://www.ymmi.us/

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Artist Spotlight

Shawn Mendes Gets Real About Mental Health in Eye Opening New Documentary

Shawn Mendes opens up about his mental health in his recent documentary, he takes that honesty to a whole new level. From the time he was a teenager becoming famous, to dealing with the huge pressures of being a global star, Mendes has talked openly about how it affects his mental well-being. Through his personal stories, fans get an even closer look at his journey, which is filled with ups and downs as he searches for genuine happiness. In his 2020 Netflix documentary, *Shawn Mendes: In Wonder*, the singer of hits like “Stitches” shares a touching portrait of his life at the height of his career.

Despite all his success, he expresses a desire for simpler times. “I’m so grateful. I love these performances and I’ve never had more fun,” he shares. “But at the same time, I just want to spend time with my parents, watch movies, drive around, lie on a soccer field, and hang out with my friends. I miss that right now. It’s pretty intense.” Even when he was at the top, Mendes craved the little joys that many people take for granted. The pressure to keep performing, creating, and looking perfect weighed on him, and he continued to discuss this in the years following the documentary.

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Flash forward to 2022, Mendes opened up again in a heartfelt social media post. At just 23 years old, with millions of fans and chart-topping songs, he shared that he was still battling feelings of self-doubt and anxiety. “Right now, I feel like a 23-year-old who’s either soaring high or sinking low,” he wrote. “Maybe that’s just what it’s like to be in your 20s, or maybe that’s just me.” His honesty struck a chord with fans who saw him as highly successful. Mendes admitted that despite his accomplishments, he often felt like he wasn’t doing enough. “The truth is, even with so much success, I still feel like I’m failing. I focus too much on what I don’t have and forget to appreciate what I do. I feel overwhelmed.”

Mendes’ willingness to talk about his mental health emphasizes that being famous doesn’t protect anyone from the stress of both personal and public expectations. His experience is not only a reflection of his own struggles but also offers hope to many fans who might feel the same way. In an industry that often emphasizes perfection, Mendes is changing the conversation by embracing being real and true to himself. What makes his story so inspiring is that it’s not just about his challenges but also his growth. Mendes is learning to handle his feelings, stay true to who he is, and understand that success doesn’t always lead to happiness.

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His readiness to share his story, no matter how complicated it may be, makes him relatable to his supporters. Through his documentary and candidness, Mendes encourages an important discussion about mental health in music. He’s showing that being vulnerable isn’t a weakness but a strength, a message that will likely inspire many others to be kinder to themselves. Though Shawn Mendes is a global superstar, at the end of the day, he’s just a young man trying to figure things out, just like everyone else. In his honesty, he’s discovered a connection with people.

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Lifestyle

Bobbi Althoff Claps Back, Shuts Down Rumors of Sleeping with Interview Guests

Bobbi Althoff is currently one of the biggest names in the podcast and media space. Her rapid rise to fame has been a bit polarizing, with some people not appreciating how quickly she has ascended the ranks. Despite this, Althoff remains a heavily discussed figure on social media, especially for her interviews with rappers. However, her success has unfortunately come with a wave of misogynistic accusations.

A common criticism Althoff faces is the baseless claim that she “slept her way to the top,” particularly after her interview with Drake. Even Ryan Garcia perpetuated this erroneous rumor. Previously, Althoff had not addressed these trolls, but on Wednesday, she decided to put a hater in their place. According to TMZ, Althoff took to her Instagram to call out the false accusations.

In her Instagram story, Althoff made it clear that she does not sleep around and has never slept with any of her interview guests. She expressed frustration over the constant accusations whenever she posts about interviewing a man. Additionally, she addressed rumors about her personal life, stating that social media only shows what she allows it to. With this, Althoff aimed to silence the rumors once and for all.

What do you think of Bobbi Althoff’s response? Do you believe this will put an end to such comments, or will the ignorance persist? Share your thoughts in the comments below. For more updates on your favorite artists and their upcoming projects, stay tuned to Honk Magazine.