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Eminem Drops “White Rapper” Merch with White Castle in Hilarious Collaboration!

Eminem

If you caught Eminem‘s latest music video for “Tobey,” you might have noticed a surprising cameo by a White Castle restaurant. Turns out, it was no random inclusion but a teaser for his latest merch collaboration. Eminem has teamed up with White Castle for a limited-edition “White Rapper” merchandise drop, now available on his website, shop.eminem.com.

This quirky collection features just two items: a white t-shirt and a white and black trucker hat. Both pieces sport the iconic White Castle logo, cleverly rebranded as “White Rapper.” The t-shirt also boasts the phrase “ESTABLISHED IN 1972” – a nod to Eminem’s birth year, replacing the original 1921 founding date of the burger chain. The shirt also features the playful tagline, “Buy ’em by the ‘Sack.’”

Fans will need to act fast, as these items are in limited production. The hat is priced at $30 and will ship out on August 16, while the $35 t-shirt will follow on August 30. Sizes range from small to double XL.

In addition to the merch drop, Eminem is set to release his next studio album, The Death of Slim Shady (Coup de Grâce), this Friday, July 12. The album, led by singles “Houdini” and “Tobey” featuring Big Sean and BabyTron, has kept fans buzzing with anticipation. Though the full tracklist and guest features remain a mystery, leaked info on Apple Music has only heightened the excitement.

The album artwork is both clever and striking, depicting Slim Shady in a body bag, hinting at the possible end of his notorious alter ego. This bold visual, combined with the cheeky “White Rapper” merch, showcases Eminem’s unique blend of humor and creativity.

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What do you think of this unexpected collaboration between Eminem and White Castle? Are you planning to snag any of the merch? How excited are you for The Death of Slim Shady (Coup de Grâce)? Share your thoughts in the comments and stay tuned to Honk Magazine for all the latest Eminem updates and more music news.

Artist Spotlight

Lisa Boostani creates a mesmerizing tidal realm in “Ocean”

Lisa Boostani

Lisa Boostani’s “Ocean” takes you deep into a sensory world where body, spirit, and myth come together, beyond the surface of genre. Boostani makes a soundscape that is both ethereal and deeply human by combining the broad essence of psychedelic pop with the strong appeal of alternative rock.

Her voice rises as if it is coming from deep within her, shaped by emotion rather than action. She intentionally channels the intangible, turning weakness into strength rather than a source of pain, and “Ocean” tells people to get involved in this inner world, not just watch it. This release is an integral part of her first EP, “One,” which will come out in March 2026 and is based on love, sensuality, and unity.

If “Ocean” is any indication, the EP will show sensuality not as something pretty, but as a kind of spiritual intelligence, a way to know yourself by connecting with others. The song’s textures and structure have an aquatic quality, moving between clarity and delirium, rhythm and freedom. Its emotional focus is on immersion instead of resolution.

The striking quality of “Ocean” is the blend of the mystical worlds. Boostani understands that strength often shows up as gentleness and that deep feelings are better expressed through frequencies than words. She wants people to see consciousness as immediacy, sensation as truth, and openness as an undeniable strength.

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Artist Spotlight

NOAH. captures the unspoken signals in enchanting R&B track “That’s Bless”

NOAH.

“That’s Bless” captures the unspoken late-night message, the smile that was exchanged from afar, and the feeling you sense but are afraid to say. NOAH. offers a song with a smoky R&B feel and lyrics that capture unspoken tension, firmly in the realm of emotional ambiguity, where connection is clear but not defined.

This piece concerns the subtle discomfort of mixed signals and quiet longings, when looks say more than words ever could. NOAH. handles the theme with restraint, letting the chemistry simmer rather than explode. NOAH.’s delivery shows a confident gentleness, recognizing that some feelings don’t need strict definitions to be real.

In “That’s Bless,” he captures the essence of connection and the compelling allure that endures, even when both parties pretend it is not there. The composition is based on real-life events, and it acknowledges that specific attachments endure in the heart long after one has persuaded oneself of having progressed.

“That’s Bless” is at the crossroads of closeness and distance, clarity and confusion. The song doesn’t resolve the tension it talks about, and that’s what makes it so powerful. It sums up the connection we say we don’t want but keep coming back to in memory, rhythm, and pulse.

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