If you caught Eminem‘s latest music video for “Tobey,” you might have noticed a surprising cameo by a White Castle restaurant. Turns out, it was no random inclusion but a teaser for his latest merch collaboration. Eminem has teamed up with White Castle for a limited-edition “White Rapper” merchandise drop, now available on his website, shop.eminem.com.

This quirky collection features just two items: a white t-shirt and a white and black trucker hat. Both pieces sport the iconic White Castle logo, cleverly rebranded as “White Rapper.” The t-shirt also boasts the phrase “ESTABLISHED IN 1972” – a nod to Eminem’s birth year, replacing the original 1921 founding date of the burger chain. The shirt also features the playful tagline, “Buy ’em by the ‘Sack.’”

Fans will need to act fast, as these items are in limited production. The hat is priced at $30 and will ship out on August 16, while the $35 t-shirt will follow on August 30. Sizes range from small to double XL.

In addition to the merch drop, Eminem is set to release his next studio album, The Death of Slim Shady (Coup de Grâce), this Friday, July 12. The album, led by singles “Houdini” and “Tobey” featuring Big Sean and BabyTron, has kept fans buzzing with anticipation. Though the full tracklist and guest features remain a mystery, leaked info on Apple Music has only heightened the excitement.

The album artwork is both clever and striking, depicting Slim Shady in a body bag, hinting at the possible end of his notorious alter ego. This bold visual, combined with the cheeky “White Rapper” merch, showcases Eminem’s unique blend of humor and creativity.

What do you think of this unexpected collaboration between Eminem and White Castle? Are you planning to snag any of the merch? How excited are you for The Death of Slim Shady (Coup de Grâce)? Share your thoughts in the comments and stay tuned to Honk Magazine for all the latest Eminem updates and more music news.