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Ma$e, DMX, The LOX, & Black Rob Had “24 Hrs To Live”

Simpler times, people. The year was 1997 and the hip-hop landscape was a vastly different place. The death of The Notorious B.I.G. had left a major void in Puff Daddy’s Bad Boy Empire, and Ma$e stepped up to carry the load with his official debut album Harlem World. Released twenty-three years ago to this day, the album marked the young rapper’s first major look since “Mo Money Mo Problems,” a verse that boosted his status in a major way.

Lined with guest appearances from DMX, Busta Rhymes, 8 Ball & MJG, Puffy himself, and more, one of Harlem World’s many highlights came by way of “24 Hrs To Live,” a smooth posse cut the likes of which we simply don’t see anymore. Featuring a lineup of DMX, The LOX (who were also signed to Bad Boy at this time), and Black Rob, the conceptual track found each emcee reflecting on their last days. Though plenty of gems are shared throughout, Jadakiss offers up one of the most enticing options in his opening bars. “Yo, yo if I had twenty-four hours to kick the bucket, fuck it, I’d probably eat some fried chicken and drink a Nantucket,” he muses. On the other end of the spectrum is DMX, who prefers to level the playing field. “24 left until my death,” he spits, in the track’s darkest verse. “So I’m gonna waste a lot of lives, but I’ll cherish every breath.”

Be sure to check this one out for old time’s sake, and show some love to Ma$e’s Harlem World in the comments below. 

QUOTABLE LYRICS

So I’m gonna waste a lot of lives, but I’ll cherish every breath
I know exactly where I’m goin’, but I’mma send you there first
And with the shit that I’ll be doin’, I’mma send you there worse
I’ve been livin’ with a curse, and now it’s all about to end

– DMX

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Snoop Dogg Wants To Pay Someone $10,000 A Month To Eat Ice Cream

Snoop Dogg in Hollywood, California, 2019
Photo: Glenn Francis / Wikimedia Commons (CC BY-SA 4.0)

Snoop Dogg has had a lot of job titles over the years, but “official ice cream taster” wasn’t one of them until now — and he’s hiring someone else to fill it. His company Dr. Bombay just opened applications for the role, and it pays $10,000 a month.

The gig is fully remote and open to anyone on the planet, which Snoop announced himself in a video that’s exactly as laid-back as you’d expect. “I love the paper, but not the paperwork,” he said, explaining that HR firm Deel is handling the logistics while he handles, presumably, the ice cream.

The actual job is less “sit around and eat pints all day” and more part-time cultural scout. Whoever gets it will track flavor and food trends around the world, report back on what people are eating and talking about, and work directly with Dr. Bombay’s in-house flavor lead to help shape what the brand does next. It’s a three-month contractor role, and Snoop’s team says they’re actively looking outside the usual resume pile — creators and non-traditional applicants welcome.

Dr. Bombay itself leans nostalgic, with flavors like Long Beach Fruit Cart, Sticky Caramel Apple Pie, and Peanut Butter Jelly Time already sitting on shelves at Walmart and moving through DoorDash and Instacart. Somewhere out there is one very lucky applicant about to get paid five figures a month to have opinions about ice cream, and honestly, good for them.

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Ronan Furlong finds renewal in the sea with latest release “Splitting The Ash”

Ronan Furlong

“Splitting The Ash” opens with a distinctly Celtic riff before Ronan Furlong moves into an energetic song influenced by ideas of healing, rebirth, and spiritual renewal. The title and subject of the song are based on an ancient Irish ritual in which an ash tree is split open, giving the song a strong link to tradition, while its message is firmly rooted in the present: finding strength, renewal, and inspiration when life puts barriers in your way.

The sea is central to the track’s feeling, a symbol of challenge and regeneration. Furlong links his power to the resilience that can develop from exceeding physical boundaries. The song’s backstory lends that notion further weight, penned during a swim in the Irish Sea in January. The music’s context of creation gives it a particularly direct relationship with endurance and the willingness to push beyond discomfort.

“Splitting The Ash” ultimately feels life-affirming but never loses sight of struggle. The Celtic opening of the song gives an immediate sense of place, while its focus on renewal keeps the message open and universal. Ronan Furlong uses an old image of healing to remind us that difficult experiences can also be a source of strength, inspiration, and a renewed connection to life.

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