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Artist Spotlight

Meet NaNa The Founder of BornHustlerz

NaNa aka BornHustlerz is a highly talented rapper, singer, songwriter, and the founder of BornHustlerz who is on a mission to gain a strong foothold in the music industry and help independent artists build their name. Born in Newark Nj in 1993 where he stayed until he was the age of 5. He eventually moved to his current town of Rochester Ny. Growing up on the east side of Rochester on one of the most dangerous streets Conkey ave where life was hard and surviving was a must.

NaNa played several sports at his local recreation center Avenue the community center and his pops getting incarcerated 25 years to life when he was 5 made things Lil tougher. He leaned on his environment to mold him into being the man he is today, and even with every obstacle from being homeless in NYC  due to his dream-chasing with music then later, dropping out of college from bad grades from not being able to focus due to him being well known as “ party promoter”  and a “rapper”.

Then later he faced another obstacle in life when he got into a major car accident causing him to have screws in his leg for the rest of his life after already having previous problems with the same leg. But with every obstacle did come some of his better days.

Recently, NaNa released his new album titled “93” ft Atlanta’s Own Fly Guy DC, containing 13 songs. He also launched a new clothing apparel sweatsuit with his partner Tashira C. who is the designer behind the clothing brand which follows his Label name “Bornhustlerz” ENT.

https://music.apple.com/us/album/93/1564642503

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Natalie is a journalism major with a focus on Entertainment and Music who aspires to become a Content Creator For Honk Magazine. Eventually, she wants to be the Publisher or Editor-in-Chief of a major Publishing House. She loves helping people find their voice and passion for writing and journalism, and she can always be found with coffee in hand, editing another article.

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Artist Spotlight

personalheartbreaker and ENCASSATOR unpack manipulation, obsession and remorse on “Sorry Eyed”

personalheartbreaker

“Sorry Eyed” is a dark shoegaze and alternative rock ballad by personalheartbreaker and ENCASSATOR that explores the space between obsession, emotional dependence, manipulation, and remorse. The new single slowly reveals how reliance is a form of oppression, not just weakness. The result is a psychologically complex song that pulls you into a relationship where trust and exploitation are not mutually exclusive.

The track takes an unsettling emotional turn through its manipulator’s perspective in “Sorry Eyed.” At first, the narrator seems dependent on another person, as if they need comfort, connection, or support. But as the story progresses, that openness starts to resemble exploitation. The song’s heart is the power imbalance, where regret always clashes with self-interest.

This struggle gives the song its emotional weight, because the narrator knows the damage he’s causing but is still addicted to the perks of manipulation. The accompanying music video arrives September 30th and carries that story further with the angel’s trust, devotion, and sacrifice. What begins with faith in a fellow man ends in destruction and offers visual counterpoint to the song’s themes.

“Sorry Eyed” is a collaboration with ENCASSATOR, who produced, recorded, mixed, and mastered the song and played a major role in its development. That full creative engagement helps shape the single into one cohesive piece, where the track’s dark alternative rock, shoegaze identity doesn’t detract from the story but supports it. “Sorry Eyed” is a strong pick for fans who love exploring manipulation and complicated relationships.

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Artist Spotlight

“Hell has frozen over” finds Sarina choosing peace over being understood

Sarina

Sarina’s new track, “Hell has frozen over,” explores the less dramatic, more complicated moment of reaching the end of the road, being gaslit, ignored, rejected, and painfully lonely. It translates the emotional burnout into a rock-pop context that’s easy to understand.

“Hell has frozen over” focuses on the decision to step away, instead of explaining, defending, or seeking understanding from people who refuse to listen. The rock foundation gives it the right weight, the pop influence makes it accessible, and the focus stays on the emotional message.

Sarina’s art is the struggle of loss and being strong in yourself. It’s about understanding that protecting your peace is more important than being understood. And that’s the emotional balance that gives the release its character so that the subject matter has relevance beyond a particular circumstance.

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“Hell has frozen over“ is a relief from the burden of carrying on a debate that will never be resolved. Sarina turns an experience of isolation into a statement about boundaries, resilience, and the choice not to get caught in the same cycle. The result is a record that’s at its best when it’s being true to what it feels like to finally be free from whatever has been holding you down.

Photo Credit: Andrea Hunter

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