Interview
Meet Upcoming Fashion Designer Kendrick Sugar
Exclusive Interview with Kendrick Sugar
What is your name?
Kendrick Sugar
What is the name of your business?
Trinx Los Angeles
What is your professional title?
Design Director
What industry are you in?
Fashion
Where are you from? (City/State)
Inglewood, California
Why did you create your business?
Fashion is my biggest and it is derived from who I am. My brand represents me as an individual and how people perceive me. I created this brand for those who think outside the box and not wanting to just “fit in”.
How did you come up with the name of your business? What does it mean?
TRINX is something I’ve always used which means hidden talent/sneaky. TRINX is knowing you’re good at something that others dont know about.
What is your business tag line/motto/slogan?
#TRINX; “What’s your talent?”; “Fashionable Society”
How does your business help people?
My business helps people because it gives them the confidence to look and feel. Good because people admire my style.
How long have you been in this business?
I’ve been into fashion since I was a young child, and I’ve always been heavy in the shoe game, however, I decided to start my own brand about a year and a half ago.
Is your product/service expensive? Can everyone afford it? Do you have an option for everyone?
It’s not expensive, it’s definitely affordable and yes I do have options for everyone because I carry all sorts of different items from hoody’s, to shirts, accessories, etc.
With so many people jumping into your industry, do you feel any pressure to compete? Why or why not?
I don’t feel any pressure to compete at all because my creative mindset is what separates me from everyone else.
I feel like TRINX is a brand that’s different. I’m doing something that no one else is doing. I’m not just putting my name on a shirt and calling it a clothing line, I actually take time and design my graphics.
How do you plan on growing your business?
That’s a tough one…but i plan to grow my business through the youth. The youth is imports at because they are influential and they will still be here when we are not and they will keep the fashion going. The youth make people want to stay young and vibrant. The Youth is the future.
Do you have a team? If so, how did you build it?
Yes, I have a small team… a collective few trustworthy people that I’ve been dealing with for years.
Have you experienced failures, if so what did you learn from them?
I don’t believe in failure, it’s all a learning experience at the end of the day. Have I tried something and it didn’t work out? Yes… How did I learn from it? I was relentless and kept going.
You have so much confidence in your business/craft. Where did this confidence come from?
I have always been confident throughout my entire life, thanks to my Mom. She always pushed me and instilled that in me.
What do you think it takes to be successful in this business?
I think it takes perseverance,confidence, and not expecting everything to go your way your first few years in this industry. You also have to come different each and every time plain and simple and always know there is someone else trying to take your spot everyday. You have to push yourself to be great 24/7.
Do you feel it’s hard to be taken seriously in this industry?
Yes and No, only because I feel like nobody wants to be known as a ‘used to be” .You have to work hard to stay relevant so you have to earn your stripes to be taken seriously in this industry.
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Artist Spotlight
HeIsTheArtist Opens Up about New EP, Faith and more!
Can you tell us a little about your musical background and how you got started in the industry?
Growing up, I was always in some type of choir and band. I didn’t take music seriously, however, until I was an adult, when a music producer from my hometown discovered me online singing covers for fun on my Instagram page. He loved what he heard and invited me to his studio to record a single (now titled “Honey”). The rest is history.
Your new EP, “Dreaming In Emerald City (Wicked Deluxe Edition),” is a tribute to two iconic films. What inspired you to create this project?
In recent years, musical movies have grown in popularity. That alone inspired me to create this project, which mixed the essence of my favorite two musical movies with R&B.
How do you infuse elements of Broadway and neo-soul into your music?
I was deliberate with the nostalgic instrumentation to give an old-school Broadway sound. I mixed in the Neo-Soul element with my soulful vocal delivery.
The theme of empathy and self-love is prominent in this EP. Can you speak more on the messages you hope to convey through your music?
This EP is about self-discovery (which is the theme of “The Wizard of Oz” as well). The EP takes you on a journey, from love of others to self-love. By the end of the EP, I hope listeners have a little more love to give in their hearts.
Your cover of Minnie Riperton’s “Lovin’ You” has gained a lot of attention. What made you choose this song and how did you put your own spin on it?
I chose “Lovin’ You” because it’s the epitome of earthy love songs. I put a spin on it by just being myself while still honoring the original.
The EP also includes a remix of your original song “Mi Amor.” Can you talk about the inspiration behind this song and its remixes?
The song itself was inspired by “The West Side Story” (which is why the lyrics are mostly in Spanish). The song is about falling in love in a world that often times breaks lovers apart.
The retro remixes were inspired by the 1989 musical movie “Teen Witch” where the main character had trouble finding love until she realized she always had the power to find love, she just had to find love within herself.
Your music has reached international success, particularly in the UK. How does it feel to have such a wide audience for your music?
It feels great that my music is reaching larger audiences. It shows that my God-fearing music is being embraced in a world that can be so heartless at times.
You have been described as a Christian R&B artist. Can you tell us about the role of faith in your music?
God is everything in my music. God is love, which is why every song I sing is about love.
Can fans expect any live performances or tours in support of this EP?
Yes, towards the summer, I will be doing various live performances. Stay posted to my social media for performance dates!
What can we expect from HeIsTheArtist in the future? Any upcoming projects or collaborations to look out for?
On May 10th I will be releasing a cover of “(At Your Best) You Are Love” by The Isley Brothers paired with a cinematic music video. I call this project “Dreaming In Emerald City 1.5” because it expands on the concepts that my EP “Dreaming In Emerald City” touched on.
www.artistecard.com/heistheartist
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