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Artist Spotlight

NOR KIN4LIFE, THE NEXT RATED AMERICAN ARTIST WHO IS MAKING WAVES IN THE MUSIC INDUSTRY

NOR KIN4LIFE is a multi-talented artist born and raised in Mt. Vernon, NY, a city known for its contribution to hip-hop with artists like Al B.Sure, Heavy D, and P.Diddy. Nor Kin4life is an all-around content creator and entertainer, Hip-Hop artist, producer, engineer, photographer, videographer, director, editor, artist mentor, actor, and songwriter. She started singing and writing her songs at the age of 8 which lead her to musical production, and later photography and videography.

NOR KIN4LIFE has brought us to hit after hit for 20+ years from the infamous “Makeup Girl” to “Dirty Dream” to today’s viral hit “LOOK AT MY HAIR” which currently is going viral with the #LOOKATMYHAIRCHALLENGE.

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NOR has brought us the first LGBT Hip-Hop group, and their fan base stretches to every inch of the world. From touring internationally to collaborating with former Bad Boy producers FBI, to featuring on PBS “In the Life”, to having a top 10 music video on MTV LOGO for 11 consecutive weeks and being in rotation on MTV in over 17 countries and also being considered in a couple of categories at the Grammy Awards a few years back. NOR KIN4LIFE continues to be a resonating voice in the industry with her not just her own music but she also has developed and produced numerous songs for Hip-Hop/R&B artist “BUTTER FEELS”. In 2021, NOR KIN4LIFE and BUTTERFLY FEELS wrapped up the year with over 300,000 streams collectively.

On the videography side, NOR KIN4LIFE aka NORTOGRAPHYATL has shot and edited more than 30 music videos and counting. There are no signs of NOR slowing down so keep watching her journey as she takes over the music world. At the moment, NOR KIN4LIFE effortlessly manages many hats.

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Hi there, welcome to Honkmagazine. Can you tell our readers about what really inspired you to write music?

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NOR KIN4LIFE – My mother is the main reason I make music.  She was a recording artist and performer when I was a kid so she used to take me with her to the studio where I would co-produce and sing background vocals. She taught me how to write my first song and when I was 8 years old and Friday we would have freestyle ciphers at the kitchen table.  Also Kris Kross; a young male rap duo. When they came out they showed me that kids could also rap. I mean really rap so I was inspired to give it a shot. I loved them so much that I would go to school and put my clothes on backward to dress like them.

 

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When did you realize you were going to make music professionally?

NOR KIN4LIFE – I always knew it was something I wanted to do since 8. I was in numerous groups with my friends and was already doing live shows at the age of 12 in front of large audiences. At 13, I started professionally recording my music with a producer my mom introduced me to. He was awesome because he was able to convert my ideas into reality. I would hear melodies and drum patterns in my head and hum it to him then he would make the beat.

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Tell us what is so unique about you and your music?

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NOR KIN4LIFE – What’s so unique about me is that I am very much responsible for every element of my creative process. I produce the beat, write to it, record it, mix and master it. Then I shoot and edit the music video for it. I’m a Gemini so it natural for me to be so diverse in what I bring to the table. I am a living machine!!

My lyrical ability is also another thing that sets me apart. I am able to present a plethora of flows and cadences that take the listening on a ride! You will never be bored listening to my music. I keep people guessing which makes me very unpredictable. Lastly my hair. I pretty much resemble a cartoon character! I have a giant blonde HI top fade which people notice immediately. It’s the ultimate ice breaker, I literally can’t go anywhere without people staring at my hair.

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Can you tell us about your latest releases and what inspired you to create them?

NOR KIN4LIFE – My latest viral hit “LOOK AT MY HAIR” and the #LOOKATMYHAIRCHALLENGE is taking over on social media. It is the perfect anthem for me as a brand and for others to celebrate their crowns. Life inspired that record and I wanted to share my experience about being the girl with crazy big hair. I also just released another single called “DIVE” with my artist and girlfriend Butterfly Feels. I have been developing her as an artist for the last few years and she has garments so much success in such a quick time period. People love the way we create together and the song “DIVE” talks about how we even got together and how we were feeling about each other.

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Listen to DIVE on Spotify:

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In conjunction with that, BUTTERFLY FEELS recently released her debut EP “BUTTERFLY SUMMER” produced, mixed, and mastered by yours truly which is doing great numbers on all platforms.

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Can you give us a brief insight into your upcoming projects?

NOR KIN4LIFE – Sure! Next up I’m working on a mixtape with the DMVs finest DJ Jai Syncere and then onto my first solo album which I plan to drop this summer. I am also actively shooting music videos for myself, Butterflyfeels, and others and plan to keep submitting my work to film festivals to be showcased. I plan to develop a web series and start shooting some short films as well. I’m going to keep going no stopping over here! Also please check out my acting chops on the 3030series now playing on the “ielevateplustv” app.

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What do you wish you were told when you first started making music that you think would help artists just starting out?

NOR KIN4LIFE – Read the fine print and don’t give up. Building a solid music career takes time, patience, and execution. You have to be willing to go every day and create and share your content without much reward at first. Nothing happens overnight. In the words of the great Nipsey Hussle, “It’s a marathon”. Also, don’t get caught up in the game aspect get caught up in the business of it all. There are tons of ways to monetize your talents without being the most popular. Do your research and don’t rush into anything.  Everything that glitters ain’t gold. Lastly, stay true to yourself. The more authentic you are the more people will connect with you. Trying to look like or sound like someone else is very fleeting and will only lead to you being unhappy and unfulfilled.

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What do you do when you don’t do music (creative or otherwise) that you are passionate about?

NOR KIN4LIFE – Everything I do is based on music and media. I run a photography and videography company where I shoot content for personal and business needs. I love helping people bring their vision to fruition.

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Any last piece of advice for that artist who just started making music?

NOR KIN4LIFE – Yes, be original. Experiment and tell your own story in creative ways. Don’t conform to what is popular. Think outside the box. Also, take time to learn. Get a mentor if you can and if you can’t YouTube is a great place to start. Learn about music production and music video work. This will help you be more equipped when working with 3rd parties. The more you know the more you can contribute and the less you can be taken advantage of.

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How can our readers follow you online?

NOR KIN4LIFE – You can follow me on Instagram: @norkinlife.

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Artist Spotlight

Catlea unveils soulful rhythmic melodies with boldly introspective triumph in new EP “Bones”

Catlea

Music lovers are prepared to experience a striking new soundscape as Catlea, the eclectic singer-songwriter known for her thoughtful lyrical style, drops her latest EP, “Bones,” a four-track sonic adventure through euphoria, introspection, and reinvention. This release marks Catlea’s stirring ability to effortlessly blend elements of indie-pop and even hints of R&B disco sound with soul sensibilities that defy boundaries and invite listeners to dance, reflect, and lose themselves in the music.

The EP, led by the upbeat title track, Bones,” is a hypnotic indie-pop anthem lush with soulful vibes, polished with a light brush of disco, and primed to get heads bobbing and feet moving. It’s a joyous opening that gives fans a taste of Catlea’s undeniable knack for weaving diverse influences into something fresh and captivatingly energetic.

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Next, the second track, Crumbling,” takes a soulful turn, enveloping listeners in a world of raw vulnerability and reflection. Here, Catlea opens up about the unsettling reality of ‘crumbling‘ after a period of illusion and the resolve to rebuild oneself. This song’s heartfelt lyrics exude the poignant experience of the emotional range of facing one’s insecurities with a sense of abandonment that flows seamlessly, demonstrating her artistic versatility.

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Following is the heart-wrenching third track, Lying,” a mesmerizing lyrical powerhouse that dives into the bittersweet honesty of wishing to have lied about infidelity in pursuit of happiness. With a reflective anthemic chorus, Catlea confronts her emotions head-on, wrestling with the complexities of vulnerability in relationships. It is a bold narrative showcasing a daring edge to make the personal universal.

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Closing the EP is Like Me,” a beautifully emotional ballad that marries timeless rhythmic piano chords, a soulful acoustic guitar strum, and trance-like synth pads. It perfectly encapsulates her complex duality of yearning for closure while exhausted by the lingering memories of being overdramatic due to love loss.

With the release of “Bones,” Catlea presents a profound exploration of themes such as love, loss, and the path to healing, enhanced by her signature engaging storytelling and melodic sophistication. This EP is a vulnerable masterclass likely to establish her as a distinctive voice within the music industry. It is poised to be a significant addition to her expanding discography, appealing to long-time admirers and new listeners discovering her artistry. “Bones” is expected to make a lasting impact on the playlists of music enthusiasts.

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For more information about Catlea, please visit [website].
CLICK HERE TO STREAM Catlea’s EP Bones on Spotify.
CONNECT WITH Catlea | Instagram | Twitter | Facebook |

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Artist Spotlight

Shyfrin Alliance ignites rock’s core with grit anthemic sparks in his recent single “Lockdown”

Shyfrin Alliance

Shyfrin Alliance smashes the blues-rock door wide open with “Lockdown,” a blazing track that promises a spot on every rock lover’s playlist. Kicking off with a blistering guitar solo, the single, an instant ignition, sets the stage for a thrilling musical adventure, carrying listeners on an adrenaline-fueled trip into tricky rock terrain. Frontman Eduard Shyfrin’s gravelly vocals growl with fiercely modern intensity, churning through gritty riffs and face-melting solos reminiscent of classic rock’s most iconic anthems.

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The dynamic drum beats and catchy guitar rhythms, combined with the stunning accompanying lyric video, are intensely immersive. Flashes of abstract landscapes, glimpses of community moments, and party scenes alternate with close-ups of Shyfrin at work in the recording studio, drawing audiences into the heart of the song’s passion. This combination of visuals and heartfelt lyrics transforms “Lockdown” into a whole sensory experience that hits on every emotional level.

Shyfrin’s narrative adds another layer to this powerhouse track. Classically trained in piano during his childhood in Ukraine, Eduard’s career took a detour into metallurgy and business before a personal crisis led him back to music with a renewed mindset. With “Lockdown” and his debut album Upside Down Blues,’ Shyfrin Alliance marks the bold comeback of a man who channels life experience into every note. The song “Lockdown” is a true anthem for those who crave rock’s purist energy. It showcases Shyfrin Alliance as a band ready to make a lasting impact, unrestrained and roaring with purpose.

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For more information about Shyfrin Alliance, please visit [website]. 
CLICK HERE TO STREAM Shyfrin Alliance’s Lockdown on Spotify.
CONNECT WITH Shyfrin Alliance | Instagram | Twitter | Facebook |

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