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Notorious B.I.G’s 1997 Pepsi Freestyle Has Been Immortalized
Prior to his death in 1997, The Notorious B.I.G. laid down a few bars during a Hot 97 freestyle with DJ Enuff, keeping his raps centered on Pepsi cola. “Big slam, quick slam, tin can, whatever, whether too cold or too hot, you got to keep Pepsi in the freezer,” raps Biggie, his signature flow in full effect. “I keep a 3 liter for my crew / My girl like them diet joints too/ for when she watch her weight, crack the top I can’t wait / Other sodas taste the worst — I don’t even converse.”
Des Willie/Redferns/Getty Images
With his induction into the Rock & Roll Hall of Fame imminent, Pepsi has decided to immortalize the rapper’s freestyle, bringing it to life with a crisp and nostalgic animated video. Together with former Biggie collaborators Enuff and Cey Adam (who worked on Big’s art direction), Pepsi helped remaster the track for the occasion. “Welcoming Notorious B.I.G. into the Rock and Roll Hall of Fame with a remastered release of his one-of-a-kind Pepsi freestyle from 1997,” reads the caption on the YouTube video. “Animations by Antnamation.”
In all honesty, it’s rare that product placement sounds this hard. While it’s likely that longtime Biggie fans have already heard this one, it’s still exciting to see Pepsi step up and highlight the legendary rapper in a major way. Check out the clip below, which features no shortage of imagery from Biggie’s Bed-Stuy neighborhood, seeped in old-school hip-hop flavor. Rest in peace to a legend.
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Jennifer Lopez Clashes With Paparazzi in Fiery Hamptons Showdown, “Get Away from Me and the Kids!”
Jennifer Lopez was caught in a dramatic showdown with paparazzi during a recent Hamptons getaway with her children. The star’s frustration was palpable as she demanded photographers leave her and her kids alone, shouting, “Get away from me and the kids! Go away!”
The intense moment was shared by The Neighborhood Talk on Instagram, where Lopez’s fans quickly rallied to her defense. One commenter noted, “Y’all clearly hear her say ‘get away from me and the kids’… she’s just protecting her children.” Another added, “The internet’s been so harsh on her lately. Give her a break. This new generation is just weird.”
The incident followed a heartwarming Instagram post by Lopez featuring a sweet photo of her and her twins, Max and Emme, captioned, “My whole heart.” While Lopez was enjoying the East Coast, her husband, Ben Affleck, remained in Los Angeles. Meanwhile, Affleck’s daughter, Violet, recently visited Lopez on the East Coast.
In related news, Lopez has canceled her This Is Me… Live tour, which was set to include 30 summer shows. The cancellation, rumored to be due to sluggish ticket sales, was framed by Lopez as a need to focus on family. She assured fans, “I promise I will make it up to you and we will all be together again. I love you all so much. Until next time.”
Stay tuned for more updates on Jennifer Lopez right here at Honk Magazine!