Artist Spotlight
Premiere: Oakland Artist LOUIZA Dives Into Technology’s Lasting Impact With New EP ‘On, Off’
California native and indie pop singer-songwriter LOUIZA released her next project, On, Off the EP, on June 26. The songs on the EP wrestle with the role of technology in everyday life. “In some ways, devices like our mobile phones, computers and the internet provide us with the feeling that we hold an on, off switch,” says LOUIZA. She says the longer humans depend on technologies for aiding in things like DNA testing for predicting the health of offspring, the deeper we dive into blurring the line between who – or what – holds the “on, off switch.” Working with her co-creator, Jamie, LOUIZA found herself inspired to venture beyond the normal analog sound and test out more drum tracks and samples.
LOUIZA’s sound is best described as a charismatic blend of jazz and electro-pop with an underlying hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. On, Off takes on a more dark prism, metallic rainbow mental stimulation that entices listeners to dive into the messages while sitting above the clouds on the tracks’ playfully seductive qualities. The fact that LOUIZA finds strength in visuals comes as no surprise as her music is elegantly vibrant in a way that can transform the space in which it’s playing.
Tracks on the EP ride between conversations about dating apps to twisted romance under surveillance to a child’s colorful view of themself. Along with the On, Off she will be releasing a single called “Anomie,” a dark-pop track that alludes to society’s relationship with social media. The music video for the single will debut during her July 9 EP release party. Fans can stream On, Off on all major streaming platforms as well as watch the “Anomie” music video on Youtube on June 26.
California native LOUIZA is one of indie music’s best rising pop singer-songwriters. Acclaimed by top music tastemakers like Billboard, The Line of Best Fit, and The Deli SF, she’s at the forefront of music innovation and discovery. Her sound is best described as a charismatic blend of jazz and electro-pop with an underlining hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. Fans should look forward to her upcoming releases including her single “Anomie,” set to release June 4th and her On, Off EP, out on all major streaming platforms June 26.
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Artist Spotlight
“The Tide” by John Doherty stirs an enchanting wave of soulful melodic voyage
“The Tide,” John Doherty’s latest single, exemplifies a masterstroke of heartfelt storytelling and evocative soundscapes. The Irish singer-songwriter, renowned for his soulful vocal delivery, effectively merges the intimacy inherent in traditional folk music with a sophisticated contemporary country music style, crafting a vivid atmosphere that resonates with a timeless charm reminiscent of the ocean.
The composition “The Tide” captivates from its initial notes, sweeping listeners into its wave of introspection and hope. Doherty’s warm vocals, imbued with authenticity, anchor the song as it unfolds melody, accompanied by gentle acoustic strums and a lush instrument arrangement. Co-written with Luca Janzen and enhanced by the expert craftsmanship of producers Tommy McLaughlin and Cormac Butler, the track balances simplicity with cinematic depth.
Lyrically, Doherty articulates the cyclic nature of life, love, and resilience. “The Tide” is employed as a profound metaphor, its fluctuations paralleling human challenges and triumph achievements. His poetic delivery transforms the song into an emotional voyage, where every lyric feels like a personal conversation dialogue. The production is exceptional, featuring intricate layers of melody and harmony that evoke the experience of standing on the shores of the Irish coastline. The influence of Doherty’s extensive touring, including stints performances alongside notable artists such as James Bay and The Staves, is discernible in his polished yet unfiltered authentic artistic approach.
“The Tide” is an auditory invitation for reflection, encouraging listeners to find solace in the rhythms of nature and life. Regardless of one’s musical preferences, whether a folk purist or a country aficionado, this track is bound to leave an indelible mark. Engaging with it will reaffirm why John Doherty’s artistry is an exceptional and worthwhile experience you won’t regret.
For more information about John Doherty, please visit [website].
CLICK HERE TO STREAM John Doherty’s “The Tide“ on Spotify.
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Artist Spotlight
Sadie Brown delivers a heartfelt illusion of a fake life with her new single “Counterfeit”
At the heart of “Counterfeit” is a tale of love manipulated for selfish purposes, yet still feels captivating. Sadie Brown’s new single “Counterfeit” invites listeners into the deceptive lull of beautiful and bleak love, one that promises everything while lacking genuine vulnerability, ultimately delivering only heartbreak. Brown adeptly illustrates the anguish of being entangled in a romantic relationship that never fully reveals itself, leaving listeners caught between longing and the painful acknowledgment of reality. Through ethereal pop sensibilities and a bittersweet melody, Brown explores the complexity of a “counterfeit love life” alluring yet reserved, a love experience that’s perpetually poised to “cut its losses.” The outcome is a sonic experience that feels as vast and unreachable as a memory of love gone awry.
“Counterfeit” doesn’t just touch on the hurt that comes from unrequited love; it captures the quiet resignation accompanying it. With “Counterfeit,” Sadie Brown steps into a new creative direction in her music, mixing introspective storytelling with emotional resonance.
Written during the lockdown and produced by Cashybear (Tim Ross, formerly of Cash+David), “Counterfeit” builds a hazy, indie-pop atmosphere that feels grounded and otherworldly. The collaboration with guitarist Jimmy Sims (known for his work with George Ezra) lends a retro warmth, creating swirling riffs that complement Sadie’s soft yet piercing vocal delivery. This subtle instrumentation mirrors the song’s themes: a relationship built on false pretenses, with its sweetness fading away like mist.
Brown draws inspiration from artists like Camera Obscura, Kate Bush, and Lana Del Rey, bringing a charming and restrained sense of vulnerability. Like Joni Mitchell, Brown leans into the contradictions of envious love, evoking nostalgia but never retreating from the reality of unfulfilled desire. “Counterfeit” is a thought-provoking piece that establishes Sadie Brown as a voice that can authentically convey both the charm and the ache of illusion.
For more information about Sadie Brown, please visit [website].
CLICK HERE TO STREAM Sadie Brown’s “Counterfeit“ on Spotify.
CONNECT WITH Sadie Brown | Instagram |
