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Premiere: Oakland Artist LOUIZA Dives Into Technology’s Lasting Impact With New EP ‘On, Off’

California native and indie pop singer-songwriter LOUIZA released her next project, On, Off the EP, on June 26. The songs on the EP wrestle with the role of technology in everyday life. “In some ways, devices like our mobile phones, computers and the internet provide us with the feeling that we hold an on, off switch,” says LOUIZA. She says the longer humans depend on technologies for aiding in things like DNA testing for predicting the health of offspring, the deeper we dive into blurring the line between who – or what – holds the “on, off switch.” Working with her co-creator, Jamie, LOUIZA found herself inspired to venture beyond the normal analog sound and test out more drum tracks and samples.

 

LOUIZA’s sound is best described as a charismatic blend of jazz and electro-pop with an underlying hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. On, Off takes on a more dark prism, metallic rainbow mental stimulation that entices listeners to dive into the messages while sitting above the clouds on the tracks’ playfully seductive qualities. The fact that LOUIZA finds strength in visuals comes as no surprise as her music is elegantly vibrant in a way that can transform the space in which it’s playing.

Tracks on the EP ride between conversations about dating apps to twisted romance under surveillance to a child’s colorful view of themself. Along with the On, Off she will be releasing a single called “Anomie,” a dark-pop track that alludes to society’s relationship with social media. The music video for the single will debut during her July 9 EP release party. Fans can stream On, Off on all major streaming platforms as well as watch the “Anomie” music video on Youtube on June 26.

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California native LOUIZA is one of indie music’s best rising pop singer-songwriters. Acclaimed by top music tastemakers like Billboard, The Line of Best Fit, and The Deli SF, she’s at the forefront of music innovation and discovery. Her sound is best described as a charismatic blend of jazz and electro-pop with an underlining hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. Fans should look forward to her upcoming releases including her single “Anomie,” set to release June 4th and her On, Off EP, out on all major streaming platforms June 26.

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Natalie is a journalism major with a focus on Entertainment and Music who aspires to become a Content Creator For Honk Magazine. Eventually, she wants to be the Publisher or Editor-in-Chief of a major Publishing House. She loves helping people find their voice and passion for writing and journalism, and she can always be found with coffee in hand, editing another article.

Artist Spotlight

CircleKSK ignites an anime-metal collision on “UnBreakable Turn” ft. Anya J

UnBreakable Turn

On their exhilarating high-octane track “UnBreakable Turn,” CircleKSK and guest vocalist Anya J aim to combine the technical prowess of Nordic metal with the urgent melodies and dramatic flair of an anime opening sequence. Creating a cinematic and adrenaline-fueled tune with a melodic edge, CircleKSK has risen to prominence as an innovative act.

The deliberate fusion contributes to the single’s captivating nature. J-Pop and anime-song sensibilities contribute emotional hooks and sweeping, catchy lines; precision, dense riffs, and a sense of weight are brought by Nordic metal. Echoing the song’s vivid melodic contours, Anya J’s heroic and personal vocals and demeanor heighten the dramatic impact of the performance. The structure is based on the standard narrative progression: lively, evocative parts leading the way to more somber ones that ground the emotion.

The production relies on contrast so that lighter parts sparkle and heavier parts thud with satisfying force. As if CircleKSK were creating music for the eyes as well as the ears, this piece could serve as the score for a dramatic scene or the music for a violent montage. Not everything is surface-level, though; the emotional core remains. Anthemic and deeply personal, “UnBreakable Turn” combines the vigor of youth with the gravity of experience.

An assuredly inventive single that fearlessly asserts new territory, “UnBreakable Turn” by CircleKSK is sure to please fans of big, dramatic music that isn’t hesitant to mix sweetness and steel, as well as those who enjoy cross-cultural mashups. The single, which has been lauded by curators and tastemakers worldwide, is a strong statement about artists who fearlessly combine cultural genres, showing that passionate J-Pop melodies and intense Scandinavian metal can coexist in one unforgettable track.

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Artist Spotlight

Garth Adam keeps the flame of Journeysong burning with the new single “Three Fires”

Garth Adam

Garth Adam‘s latest single, “Three Fires,” evokes a warm dialogue in a subdued studio that is intimate, contemplative, and subtly victorious. Adam candidly discusses the exhilaration of uncovering self-assurance in both himself and his songwriting, and this revelation serves as the driving force of the track. At its essence, “Three Fires” is a straightforward commemoration: the delight in transforming a modest idea into something extraordinary through patience.

Adam’s vocal style resides comfortably within a folk-influenced pop genre, which he characterizes as a blend of Neil Finn and The Lumineers, interspersed with elements reminiscent of Coldplay and James Blunt. The reference point is beneficial yet not confining; “Three Fires” represents Adam’s unique creation, an accessible, melodic composition that prioritizes artistry over novelty. The single, recorded in joyful sessions in Perth with long-time collaborator and producer Melvin Tree, exudes the warmth of musicians collaborating in a circle, with the vintage Studer analog desk imparting an analog glow to the final recording. Melvin, Dave Kelly, and a select group of skilled music students contribute backing vocals that enhance the track with harmony and impart a subtly communal, authentic quality.

The lyrics of the song emphasize Adam’s preferred motifs: travel, journeys, and the subtle transformations that occur during the voyage. However, it is not overly forceful; the songwriting is elegant, transitioning from observation to insight with effortless fluidity. Adam’s delivery conveys satisfaction; he is a songwriter who has witnessed minor concepts evolve into completed songs and has learned to trust that process.

“Three Fires” serves as a testament to the notion that skill and perseverance can transform a mere spark into something luminous. For aficionados of melodic songwriting with an analog essence, Garth Adam’s latest work is a comforting, exquisitely crafted ember to accompany one on their journey. It is a song that encourages repeated, soothing auditory experiences.

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