Artist Spotlight
Premiere: Oakland Artist LOUIZA Dives Into Technology’s Lasting Impact With New EP ‘On, Off’
California native and indie pop singer-songwriter LOUIZA released her next project, On, Off the EP, on June 26. The songs on the EP wrestle with the role of technology in everyday life. “In some ways, devices like our mobile phones, computers and the internet provide us with the feeling that we hold an on, off switch,” says LOUIZA. She says the longer humans depend on technologies for aiding in things like DNA testing for predicting the health of offspring, the deeper we dive into blurring the line between who – or what – holds the “on, off switch.” Working with her co-creator, Jamie, LOUIZA found herself inspired to venture beyond the normal analog sound and test out more drum tracks and samples.
LOUIZA’s sound is best described as a charismatic blend of jazz and electro-pop with an underlying hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. On, Off takes on a more dark prism, metallic rainbow mental stimulation that entices listeners to dive into the messages while sitting above the clouds on the tracks’ playfully seductive qualities. The fact that LOUIZA finds strength in visuals comes as no surprise as her music is elegantly vibrant in a way that can transform the space in which it’s playing.
Tracks on the EP ride between conversations about dating apps to twisted romance under surveillance to a child’s colorful view of themself. Along with the On, Off she will be releasing a single called “Anomie,” a dark-pop track that alludes to society’s relationship with social media. The music video for the single will debut during her July 9 EP release party. Fans can stream On, Off on all major streaming platforms as well as watch the “Anomie” music video on Youtube on June 26.
California native LOUIZA is one of indie music’s best rising pop singer-songwriters. Acclaimed by top music tastemakers like Billboard, The Line of Best Fit, and The Deli SF, she’s at the forefront of music innovation and discovery. Her sound is best described as a charismatic blend of jazz and electro-pop with an underlining hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. Fans should look forward to her upcoming releases including her single “Anomie,” set to release June 4th and her On, Off EP, out on all major streaming platforms June 26.
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Artist Spotlight
Donna Dafi unveils a fearless pop power move on latest release “Primadonna”
Donna Dafi’s latest release, “Primadonna,” is an upbeat pop song with beautiful visuals and strong, catchy beats. The track is meant to appeal to people who want to be close to others and feel comfortable. It shows how exciting it is to learn more about yourself and how freeing it is to accept your strength fully. “Primadonna” is clear, purposeful, and very charming from the first beat.
The single, on the Female Pop, Pop Rising, and Viral playlists, has a polished, new, modern, and emotionally powerful sound. Donna Dafi’s method is both complicated and useful, making a sound space where empowerment and accessibility come together. The song has a happy sound that makes people feel good about themselves and lets them stop needing other people’s approval. “Primadonna” is not an attack, it’s a realization that you can love and feel deeply without losing yourself, a sentiment that speaks to today’s generation looking for authenticity in music and life.
The release is especially interesting because it can make you feel both strong and weak at the same time. The song is fun and energetic, but it also carries a personal message that makes it more than just a pop song. It is a song for people learning to speak up for themselves, set limits, and shine in their own way. The dynamic production adds to this message by blending smooth pop sounds with catchy hooks that stick in your head long after the song ends.
“Primadonna” is a song by Donna Dafi that demonstrates how sound can tell a story. The single, with its empowering theme, catchy beat, and polished pop sound, is a sign of personal growth and self-confidence. This song demands attention and encourages people to be confident and step boldly into the spotlight.
Connect with Donna Dafi on Spotify || Instagram || Youtube || Tiktok
Artist Spotlight
Eylsia turns inner struggle into radiance with latest release “Desert Learns to Shine”
Eylsia’s powerful new single, “Desert Learns to Shine,” is an emotionally charged anthem about strength, self-confidence, and the quiet strength needed to rise above difficult situations. The song combines a personal confession and a triumphant declaration, capturing the moment when inner light breaks through emotional darkness.
The track is mostly about staying strong even when things are tough. Eylsia makes people very aware of themselves and helps them find strength in their weaknesses. The picture of the desert learning to shine is both clear and meaningful. It reminds us that even the most barren places can grow when they are full of hope and bravery.
This release is especially interesting because it makes you think. Eylsia thinks that listening to her inner voice and letting it guide her will make her stronger. This deep conversation makes the song feel very personal, prompting people to think, breathe, and reconnect with their feelings. The result is a song that feels personal yet easy for everyone to relate to.
The song is full of feeling, and each part shows what it’s like to get over past pain. Eylsia turns tears into things that help you grow and sadness into progress. “Desert Learns to Shine” has a deep emotional impact because it is so real. This one tells you how to keep going and find yourself. Eylsia reminds us that even when things are calm, we are getting stronger. “Desert Learns to Shine” isn’t just a song, it’s a message of hope, strength, and the power of believing in yourself.
Connect with Elysia on Spotify || Facebook || Youtube || Instagram || Tiktok
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