Artist Spotlight

Premiere: Oakland Artist LOUIZA Dives Into Technology’s Lasting Impact With New EP ‘On, Off’

California native and indie pop singer-songwriter LOUIZA released her next project, On, Off the EP, on June 26. The songs on the EP wrestle with the role of technology in everyday life. “In some ways, devices like our mobile phones, computers and the internet provide us with the feeling that we hold an on, off switch,” says LOUIZA. She says the longer humans depend on technologies for aiding in things like DNA testing for predicting the health of offspring, the deeper we dive into blurring the line between who – or what – holds the “on, off switch.” Working with her co-creator, Jamie, LOUIZA found herself inspired to venture beyond the normal analog sound and test out more drum tracks and samples.

LOUIZA’s sound is best described as a charismatic blend of jazz and electro-pop with an underlying hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. On, Off takes on a more dark prism, metallic rainbow mental stimulation that entices listeners to dive into the messages while sitting above the clouds on the tracks’ playfully seductive qualities. The fact that LOUIZA finds strength in visuals comes as no surprise as her music is elegantly vibrant in a way that can transform the space in which it’s playing.

Tracks on the EP ride between conversations about dating apps to twisted romance under surveillance to a child’s colorful view of themself. Along with the On, Off she will be releasing a single called “Anomie,” a dark-pop track that alludes to society’s relationship with social media. The music video for the single will debut during her July 9 EP release party. Fans can stream On, Off on all major streaming platforms as well as watch the “Anomie” music video on Youtube on June 26.

California native LOUIZA is one of indie music’s best rising pop singer-songwriters. Acclaimed by top music tastemakers like Billboard, The Line of Best Fit, and The Deli SF, she’s at the forefront of music innovation and discovery. Her sound is best described as a charismatic blend of jazz and electro-pop with an underlining hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. Fans should look forward to her upcoming releases including her single “Anomie,” set to release June 4th and her On, Off EP, out on all major streaming platforms June 26.

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Artist Spotlight

Lana Crow turns challenges into a celebration with “Laugh With You”

“Laugh With You,” the latest single from Lana Crow, is a sincere rallying cry to embrace life in all its messy, beautiful mess. In the song, indie pop and alt-pop combine to deliver an emotional blow that feels both personal and universal.

“Laugh With You” feels like an instant connection, and Crow is telling you stories of hard times with a cozy, knowing smile. This song is as much about struggle as it is about how strong you are. It serves as a reminder that these struggles are simply what give us the strength to keep going, even when life is tough.

Crow encourages people to welcome them, create happiness in the cracks, and laugh even as the world gets heavy. The result is a song that delicately nudges you to love and embrace yourself. It is an anthem for anyone experiencing tough times who refuses to give up hope. Lana Crow continues to demonstrate her songwriting skills, both musically pleasing and emotionally rich, with “Laugh With You.”

It’s a reminder that it’s how we respond to tough times, rather than how they affect us, that’s key. With this song, not only does Crow provide us with music, but she also lets us know that sometimes a laugh is what we need to remember that there is always something to smile about and that, even when it feels like life has waged war against you, laughter can still be found.

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Artist Spotlight

BluntBrad Jr. finds calm ambition in the laid-back shine of “It’s All Good”

BluntBrad Jr.’s new single, “It’s All Good,” sounds like a steady handshake and a deep breath. It’s warm, honest, and not trying to be cool. There isn’t any fancy production hiding behind layers of polish here. Instead, the song is all about being honest. The song is laid-back and offers up the shine of a studio recording for the feeling of a candid introduction, a musical “hello” from someone who wants to be heard for who they are.

“It’s All Good” is a very human way to be hopeful at its core. The feeling is simple and real, like someone who won’t let little things stand in the way of their goals. The words to the song sound like friends talking to each other. They discuss their goals, their drive, and their need for attention in a way that is honest and not needy.

The production backs this up by making sure that everything is open and airy. The instruments are simple and easy to understand, so BluntBrad Jr.’s voice and message come through clearly. The song feels real because it doesn’t have a lot of extra stuff in it. You’re not hearing a heavily constructed persona; you’re hearing someone at the start of a journey, eager to make their mark.