Music
Spotify Will Let Artists Promote Their Music In Listeners’ Algorithms On One Condition
Getty Image The streaming service is testing out a new tool which allows musicians to prioritize their songs on autoplay. …
Just a week after over 4,000 independent artists backed a campaign that pressures Spotify to pay artists more per stream, the service announced a new feature that poses another disadvantage to smaller artists. Spotify announced they will begin allowing artists to promote their music in your personalized algorithm — only if musicians agree to take a smaller cut of streaming royalties.
Spotify made the announcement in a press release Monday. Calling the feature a “new experiment,” they explained that “artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions.”
Per Spotify’s blogpost, which Gizmodo noted as “carefully worded,” the streaming service wrote that artists will be taking a cut of royalty payouts. “Instead, labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalized listening sessions where we provided this service.”
Spotify then went on to clarify that if a song isn’t performing well with listeners, they will pull the song from its algorithm placement. “Listener satisfaction is our priority—we won’t guarantee placement to labels or artists, and we only ever recommend music we think listeners will want to hear,” they wrote. In other words, artists cannot ensure priority even if they agree to take a smaller cut of royalties in exchange for taking advantage of the feature.
This new tool will not factor into listener’s Discover Weekly playlists, which is a curated cluster of music the streaming service’s algorithm has deduced a listener will enjoy based on their streaming history. The feature will only apply to radio and autoplay services, though Spotify did note they may eventually expand it to “other personalized areas” of their platform.
Read Spotify’s full blog post here.
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“CALLOUS” by OIEE evokes a hypnotic dark pulse of artistic synergy
A collaboration that commenced with mutual respect has evolved into a captivating endeavor with OIEE’s new single, “CALLOUS.” This composition represents a masterclass in sonic defiance, wherein elements of house, tech house, and dark electronica converge in a compelling display of innovation with relentless energy. It signifies a significant advancement, illustrating the creative prowess of the talented Hungarian producer. From the initial pulse, the track captures attention, akin to a whisper that transforms into a roar delicate yet unyielding, sleek yet profoundly primal.
Born out of a serendipitous encounter at the Most Wanted: Music Conference in Berlin, “CALLOUS” embodies the energy of that creative moment. OIEE collaborates with Nomé to present a track that transcends a typical remix, positing that genres are merely suggestions and that boundaries exist to be transcended.
The production demonstrates meticulous craftsmanship, with each rhythmic beat striking firmly like a deliberate action. Eerie melodies weave through the mix, cultivating an almost hypnotic tension. OIEE’s distinctive method of sound layering is evident, producing an intricate and intense soundscape. The contribution of Nomé infuses a subtle unpredictability, rendering the track a dynamic entity that evolves with each listening experience.
What renders “CALLOUS” particularly unique is its capacity to transport listeners to a vibrant Berlin nightclub at 3 a.m. while simultaneously pushing the limits of creative imagination. It compels individuals to dance while provoking intellectual engagement, an infrequent combination within electronic music. Through “CALLOUS,” OIEE asserts his capability to challenge and redefine established norms within the genre. This composition exemplifies electronic music with a compelling intensity that captivates its audience. As OIEE continues to navigate new creative paths with his distinctive approach, this track generates anticipation regarding the trajectory of his future artistic endeavors.
For more information about OIEE, please visit [website].
CLICK HERE TO STREAM OIEE’s “CALLOUS“ on Spotify.
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CLICK HERE TO STREAM Leonie Sherif’s “NGMB“ on Spotify.
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