Fashion
Why Does This Simple Hat, Worn By Emily Ratajkowski and Timothée Chalamet, Keep Selling Out?
Elara Pictures and A24 have been behind some of the best buzzy insider merch….
The hype is real, and that same insider buzz around the production company goes for the same with A24, the independent distributor of some of Elara Pictures’s films. In one Reddit thread, the user posts: “After an Elara or an A24 hat, what u got?” A24 also has a slew of sold-out merch, including their hats. Those come with “A24” embroidered on them, in a sans-serif, distinctly-millennial typeface not unlike that of Outdoor Voices or Casper, in hues of beige, pink, and orange. Those are also all sold out. The two labels don’t just have hats, either. All of Elara Pictures’s merch is sold-out, including its crewneck that reads “Gems Uncut” an ode to Uncut Gems, to a beat-up face of Benny Safdie who played Nick Nikas from Good Time. A24 offers up a similar selection, including crew necks as well as pins. A24 is the more merch-centric of the two, offering up water bottles and even a six foot long beach towel titled “summer mint”, which the publicist described to me as “fluffy”. In other words, there’s some good quality pieces in the mix. One of the most popular items of clothing has been A24’s mesh gym shorts, which have “A24” as the jersey stripe. “Designed to hit above the knee. Sorry, Sandman!” the description readers. (Sandman is a reference to Uncut Gems’s Adam Sandler whose signature is baggy shorts that go far past his knee. You would know that if you watched the Elara Pictures-produced film, which was released by A24.) Those red-hot shorts were recently restocked after being sold-out.
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