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With “Almost Nothing,” NO IDENTITY embraces chaos, experimentation, and DIY sound

NO IDENTITY

NO IDENTITY adopts an industrial DIY approach with “Almost Nothing,” making it loud, chaotic, and impossible to ignore on purpose. NO IDENTITY is a solo artist who wrote, recorded, mixed, mastered, and did the music video, which gives the project a strong sense of personal control.

“Almost Nothing” leans into EDM and electronic textures but also pushes out to a stranger, harder edge. One of its more curious aspects is a simple clapping sound effect that is heavily processed into a bizarre, bass-like texture. The resulting sound is described as an electric bass in a septic tank, an image for the track’s deliberately unconventional design.

That strategy is also closely related to the emotional motivation behind the release. “Almost Nothing” and the album it’s from are born of mental illness and relationship anxiety. Those themes add context to the track’s chaotic presentation, implying that the odd sound and frenetic energy stem from the artist’s motivation to communicate something difficult in a simple, unfiltered way.

The accompanying music video is loud and strange, unlike anything else, just as the track doesn’t present itself conventionally. NO IDENTITY considers the visual identity and the music as part of a single creative statement. “Almost Nothing” finally separates itself by being completely devoted to its own design. NO IDENTITY’s openness to taking on all parts of the project makes this release a complete artistic experiment in its own right.

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Photo Credit: Ava trying to frame the music video like a dork

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A seasoned music writer at Honk Magazine, covering new releases and artist spotlights with a focus on blending insight with captivating storytelling, helping readers connect deeply with the music and the artists behind it.

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Artist Spotlight

“the wash” by SUUNCAAT turns an ordinary chore into a surreal journey through time

SUUNCAAT

SUUNCAAT’s new single “the wash” dives into new depths of one of life’s most common routines. The track turns the weekly chore of laundry into a surreal setting where time, identity, repetition, and the odd details of daily life start to bleed into each other. It’s a bright, complexly melodic song that makes you return to moments they might otherwise have skipped.

“the wash” is built on the dance of repetition and time. The routine might be the same week after week, but the person living it is constantly changing. That tension gives the single an interesting emotional depth. It’s a familiar act, returning to the same task, and it reminds us that time moves on, even when life can seem as though it has stopped.

The tune is complex enough to support its unconventional point of view musically. “the wash” isn’t simply about washing clothes, but a larger statement about mundane moments signaling a personal shift. The music is full of a sense of discovery that begs listeners to find their own meaning in the repetition.

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Adding a visual layer to SUUNCAAT’s investigation of the ordinary and the uncanny, Tokyo-based photographer Tiana Suzuki created the visuals and music video for the track, with Lew Husbands mastering. SUUNCAAT’s new single shows that even a weekly chore can be a way to learn about ourselves and how fast time goes by.

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Artist Spotlight

“Sing-Along Songs (Album Version)” finds new energy for Arn-Identified Flying Objects and Alien Friends

Arn-Identified Flying Objects and Alien Friends

Arn-Identified Flying Objects And Alien Friends returns to “Sing-Along Songs (Album Version),” with an album version more consistent with the track’s original creative vision. The song came out in 2024 and featured an unusual mix of upbeat music and ironic lyrics that contextualized dark times.

This new version keeps that distinction but makes the arrangement a little spikier, punkier, and more playful. It blends indie pop and pop punk, fusing punk and power pop with a dash of folk rock. The more upbeat music works especially well against the darker outlook at the heart of the writing, creating a tension that keeps the track interesting rather than too serious.

The most obvious change is the intro, which now feels more in line with the original direction the song was meant to take. Co-producer David Myhr’s background vocals add some lift to the second and third choruses. Another key revision is the updated production.

The different parts of the track have more room to play off each other, with a stronger cohesive overall presentation and a more consistent, clear mix from beginning to end. “Sing-Along Songs (Album Version)” feels like a deliberate refinement, and Arn-Identified Flying Objects and Alien Friends take the new version and grind the song’s contrasting moods for a more polished, playful take on an already upbeat tune.

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