Music

XTIE Unveils Latest single ‘frenemy’

XTIE shows off her shimmering bubblegum-pop prowess with her new track ‘frenemy’. Infinitely catchy with sugar-sweet, soaring melodies and smooth, understated vocals, the track fuses pulsating pop production with big beats and a euphoric soundscape for a seriously addictive, chartworthy track as XTIE builds suspense with her carefully crafted arrangement. Bringing a personal narrative to her lyrics, XTIE opens up about fake friendships and getting too comfortable with people too soon, something that many twenty-somethings can relate to.

Alongside the track, XTIE shares a hazy, ethereal video, full of metaphors and subtle nods to the lyrics; a teddy represents the toxic people who appear loving and as XTIE lets go of a red balloon at the end of the video, she is letting go of the past.

Discussing the meaning behind the new track, XTIE shares: “We used to be BFFs but suddenly we just grew apart and we can’t find a reason. We used to tell jokes, make fun of each other and share secrets. Now you know all my secrets but we are not friends anymore.

I feel like social media could help make new friends but it sometimes make old friends grow apart, sudden jealousy on how good your life is now, compare this or that scrolling through the stories of our “friends”, we seems to get friend’s recent life updates through IG but not calling up each other to chat anymore.

New friends came into my life as well after I graduated from university, and they easily get jealous of your achievements and they will find ways to let you down. Sometimes it got me thinking, am I a bad friend because I am just too busy to keep updated and stay close with my friends? no time to hang out with them, be patient or listen to their stories anymore?”

XTIE is an independent singer-songwriter / electro-pop artist from Hong Kong. She weaves ear-candy pop beats with candid storytelling and her warm jazz-tinged vocals. As a self-produced artist, she writes, arranges, produces and performs her songs. As a female producer in the music scene, she hopes to bring ways to tell her story.

Since her debut in mid-2020, her tracks have reached over 300K streams on Spotify. Her hit single “Virgo” peaked 3rd for over 6 weeks on the Hong Kong largest radio stations. Already having garnered support from BBC Radio Scotland, RTHK, Commercial Radio Hong Kong, SCMP Young Post, LOCK Magazine UK, The Noise Gate UK, XTIE shows her ability to create shimmering candy-pop beats, sweeping melodies with vocal chops, mellow chill out vibes and euphoric dancefloor moments.

Effortlessly creating bubblegum-pop beats and sweeping melodies, her music will transport you to the euphoria of the dancefloor.

Listen to ‘frenemy’ on all platforms here: https://fanlink.to/XTIE-frenemy

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Artist Spotlight

David Goundry unveils a melodic vibe with resilient charm in a new single, “Coming Right At You”

With “Coming Right At You,” David Goundry’s most recent single skillfully marries heartfelt nostalgia with an invigorating soul-stirring anthem for those who have weathered love’s storms and emerged with renewed vigor. Produced and engineered by the esteemed Nik Sykes, known for his work with renowned bands like Average White Band and Go West, the track’s craftsmanship shines through in each instrument. The magical expertise of Rooster Studio in London contributes to creating a dynamic and vibrant musical piece.

At its core, “Coming Right At You” is a timeless pop-rock ballad that conveys a positive, uplifting message. Its soaring chorus and guitar-driven melodies establish a comforting ambiance, while Goundry’s vocal performance effortlessly navigates through a lush tapestry of melodies and instrumental backdrop, striking a perfect balance between grit and tenderness to captivate the listener with the song’s emotional discography. The song’s lyrics speak to resilience, acknowledging lost love without allowing it to define the future, fueling the determination to progress and confront life’s obstacles.

Lyrically, “Coming Right At You” delves into Gondry’s encounters with the familiar ache of loss or regret, evoking memories of the desire to reclaim those blissful, carefree moments of love. It celebrates the legacy of love and the delight of living in the present. What sets “Coming Right At You” apart is its meticulous production, showcasing Sykes’ ability to capture the resilience of rediscovered love without succumbing to clichés, thus crafting a contemporary anthem that is truly commendable.

This song feels like a tribute to a bygone era of music when imperfections contributed to authenticity. However, it is not merely a nostalgic throwback; Goundry’s modern touch ensures that “Coming Right At You” feels fresh, relevant, and engaging to today’s audience. It beautifully bridges the past and present, leaving the listener with renewed optimism for the future. Whether one is a devotee of classic rock or seeking something uplifting, this track undoubtedly will hit the sweet spot.

CLICK HERE TO STREAM David Goundry’s “Coming Right At You“ on Spotify.
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Artist Spotlight

The Heroic Enthusiasts unleashes a luminous sonic revival with its new single, “Wake Me When It’s Over”

The song “Wake Me When It’s Over” by The Heroic Enthusiasts, co-written and produced by the esteemed Stephen Hague, signifies the duo’s return with their mesmerizing latest single. This second unveiling, a segment of the much-anticipated ‘Illuminate’ record, strikes a compelling blend of nostalgia between the band’s post-punk inclinations with a modern, shimmering twist.

Comprising James Tabbi and Thomas Ferrara, the masterminds behind the New York duo have skillfully fashioned a timeless and rejuvenating auditory landscape. James Tabbi’s heartfelt lyrics and melodic approach enthrall the audience, eliciting a feeling of urgency and surrender. The song speaks to our weariness when the world becomes overwhelming to bear, expressing a desire to retreat until the upheaval subsides. Nonetheless, it refrains from dwelling in darkness. Thanks to Thomas Ferrara’s distinctive guitar work, featuring counter-melancholic melodies that light up the musical experience, infuse it with a brighter, almost anthemic quality. His riffs are simultaneously evocative and enchanting, weaving effortlessly between the lyrics to craft a sonic brilliance that feels comforting yet invigorating. Their synergy ignites, adeptly merging introspective themes with a hook-laden, upbeat sound that compels listeners to replay the song.

The enduring allure of “Wake Me When It’s Over” embodies the diverse influences of Brit-pop, New Wave, and post-punk, injecting them with a refreshingly energetic and invigorating essence rather than simply paying homage to the past. The refined production accentuates the track’s dynamic layers, showcasing the band’s progression without compromising its emotional core.

The Heroic Enthusiasts exemplify the thriving existence of musical creativity and songwriting in today’s fast-paced music landscape, delivering a thoughtful and irresistibly catchy track. It’s an anthem for those disillusioned, urging them to break free from the mundanity and transcend the haze while emphasizing the pivotal role of music as a guiding beacon in times of uncertainty. If this release indicates what the ‘Illuminate‘ project has in store, it promises an exceptional endeavor.

For more information about The Heroic Enthusiasts, please visit [website].
CLICK HERE TO STREAM The Heroic Enthusiasts’ “Wake Me When It’s Over“ on Spotify.
CONNECT WITH The Heroic Enthusiasts | Instagram | Facebook |